Sunrise Communications AG, the leading communications company in the Swiss telecommunications market, has implemented INFORM’s cloud-based RiskShield software. This AI-driven solution enables Sunrise to evaluate credit risks in real time, optimizing its risk management processes while balancing customer acquisition.

Benefits and Features

• Real-Time Credit Risk Evaluation:
  
  
  • Leverages advanced machine learning and AI models for instant credit risk assessment.
  • Helps streamline credit decision processes and enhance operational efficiency.
    
    
• Robust Risk Management:
  
  
  • Provides early warning systems to identify potential risks promptly.
  • Protects against financial and legal risks by reducing bad debt exposure.
    
    
• Integration of Data Sources:
  
  
  • Combines internal and external data to improve the accuracy of credit decisions.
  • Minimizes manual work through automated, cloud-based workflows.
    
    
• Security and Compliance:
  
  
  • Meets the highest standards in security and compliance.
  • Ensures reliable credit management for a company with over 5.3 million subscriptions across mobile, landline, internet, and TV services.
    
    

Leadership Perspectives

• Sunrise’s View:
  
  
  • Marco Balmelli, Senior Director Customer Finance, stated,

    "We have selected RiskShield from INFORM as a credit decision engine to enhance our credit management capabilities. This state-of-the-art, cloud-based solution streamlines our processes, enhances customer satisfaction, and drives operational efficiency."
    
    

• INFORM’s Commitment:
  
  
  • Roy Prayikulam, Senior Vice President of Risk & Fraud at INFORM, commented,
    
    "Our teams worked hand-in-hand to integrate Sunrise’s requirements into our SaaS platform. This collaboration reinforces our commitment to delivering exceptional risk management solutions in the telecom industry."
    
    

Impact on Sunrise

• Balanced Growth and Risk:
  
  
  • Efficiently balances customer acquisition efforts with the mitigation of credit risk.
  • Strengthens defenses against bad debt, contributing to long-term financial success.
    
    
• Market Leadership:
  
  
  • Reinforces Sunrise’s strong market position by leveraging cutting-edge AI and cloud technologies.
  • Demonstrates the company’s proactive approach to risk management in a competitive telecommunications market.
    
    

Sunrise’s adoption of INFORM’s RiskShield marks a significant step in enhancing its credit management capabilities. By integrating advanced AI-driven technology into its risk management processes, Sunrise not only safeguards against financial losses but also ensures a more efficient, secure, and customer-centric approach to credit decisions.