It’s no secret that marketing leaders are under mounting pressure to “do something with AI.” Boards want faster growth. Executives want efficiency. Teams want clarity. Vendors want budget. And the industry at large is drowning in lofty promises, abstract frameworks, and slide decks that over-index on possibility rather than practicality. MatrixPoint, a digital strategy consultancy, believes...
artificial intelligence 19 Nov 2025
As AI accelerates its takeover of creative workflows—from image generation to personalized marketing copy—the industry has been sprinting toward efficiency while sprinting past responsibility. Marketers want speed. Creators want protection. Consumers want transparency. Regulators want clarity. And the technology itself? It never stops moving. Santa Cruz Software believes the industry desperately...
digital marketing 19 Nov 2025
Every industry likes to talk about customer experience innovation — AI assistants, omnichannel orchestration, automated journeys, frictionless moments, and all the other shiny buzzwords crowding conference stages. But consumers? They’re not buying it. Broadridge’s latest CX and Communications Consumer Insights report — its seventh annual edition — delivers a tough-love reality check: 71% of...
customer experience management 19 Nov 2025
ScaleOut Software, known for its powerful enterprise caching and in-memory data grid solutions, has announced a major upgrade to its product line: the “Gen AI Release” of its ScaleOut Product Suite. At its core, this release injects generative AI into ScaleOut Active Caching™, allowing users—especially non-technical ones—to transform live, fast-moving data into real-time insights with...
artificial intelligence 19 Nov 2025
Mitel is doubling down on the future of customer experience, and this time it’s taking aim at one of the most persistent enterprise problems: fragmented, aging communications stacks. With the launch of Mitel CX 2.0, the company is rolling out what it calls an “AI-embedded, hybrid communications engine” designed to unify agents, supervisors, and back-office teams on a single workspace. Think of it...
customer experience management 19 Nov 2025
In the financial world, data may be abundant, but usable data—the kind analysts can actually trust—is another matter entirely. That’s where Rimes has staked its reputation. And now, it’s plugging that data expertise directly into Databricks, one of the fastest-rising players in enterprise AI. Rimes has partnered with Databricks to make its Managed Data Services available natively on the...
artificial intelligence 19 Nov 2025
When it comes to communication, federal agencies operate under an impossible paradox: they must modernize fast—without making a single mistake. Messaging apps like Teams, SMS, and WhatsApp have become the backbone of everyday collaboration, yet government environments remain bound by some of the strictest security and compliance rules in the industry. That's the gap LeapXpert and Iron Bow...
security 19 Nov 2025
Enterprise AI is booming, messy, and—more often than many leaders admit—dangerously inaccurate. OpenText thinks it knows why: organizations have unleashed AI on oceans of unstructured, unlabeled, poorly governed data, then act surprised when the models hallucinate, misinterpret, or leak sensitive information. This week at OpenText World 2025, the company revealed its counterstrategy: the OpenText...
cloud technology 19 Nov 2025
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