Global independent marketing and communications firm FINN Partners has acquired RICE Communications (RICE), a Singapore-based strategic communications and public relations consultancy. This move significantly strengthens FINN's Asia-Pacific (APAC) footprint, adding new offices in Thailand and Myanmar, reestablishing its presence in the Philippines, and expanding operations in Hong Kong and Singapore. With the integration of RICE, FINN’s Singapore office will now be one of its top five largest offices globally.

Highlights of the Acquisition

1. Expansion of FINN’s APAC Capabilities

• The acquisition grows FINN’s APAC team to nearly 250 professionals.
• Expected USD $15 million in regional revenue post-acquisition.
• Strengthened expertise in travel, technology, corporate, and consumer PR.
• Expansion into key Southeast Asian markets, ensuring comprehensive regional client support.

2. Leadership and Strategic Growth

• James Brasher, RICE Managing Partner, joins FINN as Managing Partner and Singapore office lead.
• Howard Solomon, FINN’s APAC Lead, will oversee RICE’s integration into the firm’s regional strategy.
• Naeema Ismail takes on a new role in Strategic Business Development & Crisis Communications, APAC, focusing on business expansion and structured crisis training services.

3. Strengthening FINN’s Global Vision

• The acquisition aligns with FINN’s global expansion strategy, strengthening its B2B, technology, travel, and lifestyle PR services.
• Builds on FINN’s previous Asia-Pacific investments, including:
  • Singapore headquarters for B2B and tech.
  • CatchOn (Hong Kong, Shanghai, Beijing) for travel and lifestyle PR.
  • SPAG (India) for global health expertise.
• Further reinforces FINN’s ONE FINN model, integrating sector expertise and regional collaboration.

Impact on RICE Communications

• RICE, A FINN Partners Company retains its brand identity while benefiting from FINN’s global network and expanded resources.
• Clients, including Audi, B&O, Exabeam, FICO, Klook, UiPath, and WWF, gain access to FINN’s full-suite of marketing and communications services.
• RICE’s award-winning workplace culture aligns with FINN’s commitment to collaboration and innovation.

With the acquisition of RICE Communications, FINN Partners solidifies its position as a dominant player in APAC communications. The move enhances its client service capabilities, expands its regional footprint, and strengthens its integrated marketing expertise, positioning the firm for continued global growth.