Mood Media, a global leader in experiential media solutions, has launched Messaging Copilot, an AI-driven feature within its Harmony Messaging platform. This cutting-edge solution simplifies in-store audio messaging, allowing retailers to create high-quality, professional audio messages in minutes. By combining AI-generated scripts with human voice talent, Messaging Copilot helps businesses maintain consistent, engaging, and locally relevant brand communication.

Features of Messaging Copilot

1. AI-Powered Script Generation for Seamless Content Creation

• Instantly generates message scripts based on input keywords and themes.
• Helps retailers overcome creative blocks with AI-driven content suggestions.
• Enables quick adaptation of messages for promotions, store updates, or seasonal campaigns.

2. Professional Voice Talent for Enhanced Brand Identity

• Retailers can select from a diverse library of professional voices, including various tones and regional accents.
• Ensures messaging aligns with brand identity, whether for an upbeat promotion or a calming store announcement.
• Human voice talent enhances customer engagement and authenticity.

3. Real-Time Editing and Instant Message Deployment

• Message Studio: An intuitive interface for quick edits and customization.
• Voice Lab: AI-powered voice synthesis for emotion-based text-to-speech customization.
• Enables on-demand message deployment, allowing businesses to adapt to real-time promotions and store updates.

4. Proven Impact on Retail Engagement and Sales

• Mood Media research reveals:
  • 42% of shoppers engage with in-store video and audio messages.
  • 37% make purchases influenced by in-store messaging.
  • Two in three shoppers enter stores without a set shopping list, presenting a key opportunity for brands to influence buying decisions.

Messaging Copilot empowers retailers with a streamlined, AI-enhanced solution for in-store audio messaging, ensuring real-time adaptability and brand consistency. As consumers increasingly engage with experiential media, businesses can leverage this scalable, cost-effective tool to drive customer engagement and boost sales.