Veeva Systems has launched Veeva Pulse, a quarterly data subscription designed to provide real-time healthcare professional (HCP) access and multichannel engagement metrics for the life sciences industry. By leveraging data from Veeva’s leading CRM Suite, Commercial Pulse delivers the most comprehensive, timely, and privacy-compliant HCP access data, enabling enhanced segmentation, targeting, and engagement planning.

Features of Veeva Pulse

1. Comprehensive HCP Data Coverage

• Three million+ HCPs covered.
• 102 specialties and 21 countries included.
• Metrics segmented for privacy and compliance, ensuring data security.

2. Industry-Leading Accuracy

• True Industry Census: Built on Veeva CRM Suite, ensuring the most accurate, up-to-date HCP access data.
• Unmatched Engagement Metrics: Provides channel-specific access insights for precise targeting.
• Aggregated for Privacy: Data is grouped by country, specialty, and region to comply with privacy regulations.

3. Immediate Value for Commercial Operations

• Supports segmentation, targeting, and engagement planning for life sciences companies.
• Enables data analytics teams to optimize strategies with real-time insights.
• Quarterly updates ensure businesses stay ahead of HCP engagement trends.

Global Availability & Future Expansion

• Now available with 2024 quarterly data covering:
  • North America: United States, Canada.
  • Europe: Germany, UK, France, Italy, Spain, Portugal, Austria, Switzerland, Netherlands, Belgium, Ireland, Hungary.
  • Latin America: Brazil, Mexico.
  • Asia-Pacific: Australia, New Zealand, South Korea, Taiwan, Singapore.
• 2025 updates to begin April 2025, with further expansion planned in Asia and Europe.

Industry Impact & Future Potential

"Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe," said Peter Stark, EVP of Veeva Data Cloud. With its robust data foundation, Veeva Commercial Pulse is set to transform commercial operations in life sciences, enabling data-driven decision-making for better HCP engagement.

With the launch of Veeva Pulse, life sciences companies now have unparalleled access to HCP engagement data, improving targeting, segmentation, and commercial strategies. As Veeva expands its global reach, data-driven engagement planning will become a critical advantage for industry leaders.