News

Proofpoint Names Former Zscaler CMO Joyce Kim to Lead Global Marketing Push

Proofpoint is upping its marketing firepower. The cybersecurity and compliance heavyweight has named Joyce Kim as its new Chief Marketing Officer, a move that signals the company’s intent to scale faster and sharpen its position in the rapidly evolving AI-driven security landscape. Kim steps in immediately and reports directly to CEO Sumit Dhawan. Her mandate is broad: elevate Proofpoint’s global...

digital marketing 2 Dec 2025

ICR Expands Global Governance Bench with New Latin America Principal

ICR is strengthening its global governance advisory business, and Latin America is now front and center. The strategic communications and advisory firm has appointed Mónica Jiménez González as Principal for Latin America, deepening its regional expertise as demand grows for sophisticated governance and sustainability counsel. Jiménez will be based in Bogotá and reports to Gabriel Hasson, Global...

digital marketing 2 Dec 2025

Ukraine Picks Google Gemma to Build Its First National AI Model

Ukraine has officially taken its biggest leap yet toward AI sovereignty. Kyivstar, working with the WINWIN AI Center of Excellence under the Ministry of Digital Transformation, has tapped Google’s Gemma as the base model for Ukraine’s first national large language model—a homegrown LLM built to understand the language, culture, and context of the country it serves. It’s a significant alignment...

digital marketing 1 Dec 2025

Pinnacle Fresh Brings Produce Branding Into Prime Time With New “All Access with Andy Garcia” Feature

The fresh produce aisle is no longer just a stop for staples. Increasingly, it’s a stage for brands that treat fruit like lifestyle products, not commodities. Pinnacle Fresh Pty Ltd—best known for its Dracula Citrus line—will spotlight this shift in a new 2026 segment on “All Access with Andy Garcia,” giving Public Television audiences a close-up look at how creative branding, packaging...

marketing 1 Dec 2025

Rubrik Taps Ludacris to Launch ‘Agent Rewind,’ Turning AI Risk Management Into Pop Culture

Rubrik has decided that if companies need help rewinding the questionable decisions of their AI agents, they might as well hear it from the man who made “rewind it back” a cultural staple. In a new, high-energy campaign, the Security and AI Operations company partnered with rapper and actor Ludacris to introduce Rubrik Agent Rewind, a hardware-free capability designed to monitor, control, and...

digital marketing 1 Dec 2025

Black Friday 2025 In-Store Traffic Dips Slightly as Holiday Momentum Builds

Retail foot traffic on Black Friday slipped slightly this year, but the broader story is far more upbeat. Sensormatic Solutions, the retail analytics arm of Johnson Controls, released its first look at 2025 U.S. in-store activity, and the numbers confirm a pattern retailers have hoped to see: steady recovery heading into the peak holiday stretch. According to ShopperTrak Analytics—which measures...

marketing 1 Dec 2025

Fairgen Launches ‘Check’ to Fight the Research Industry’s Data-Quality Crisis

The market research industry is fighting a quiet but escalating battle: data fraud. As respondent quality drops and AI-generated noise creeps into surveys at scale, insights teams are spending more time screening responses than analyzing them. Fairgen, best known for its synthetic data technology used by brands including L’Oréal, T-Mobile, YouGov, and Cint, believes the fix lies in automated...

marketing 1 Dec 2025

MANSCAPED Enters Middle East Retail Market Through MME Partnership

MANSCAPED is expanding its global retail ambitions with a major push into the Middle East. The men’s grooming company has appointed Monster Middle East (MME) as its regional distributor, marking its first official retail entry into the UAE and opening the door to broader GCC expansion. The move comes after four years of consistent demand through MANSCAPED’s Amazon channel, which established a...

digital marketing 27 Nov 2025