MTN Group Fintech, in collaboration with Paysky, has officially launched Market by MoMo, an innovative e-commerce platform designed to empower Ugandan merchants and consumers. This one-stop digital marketplace offers a secure, seamless, and flexible shopping experience, covering a vast range of products from electronics and groceries to fashion and beauty.

By integrating reliable digital payment solutions and fast deliveries, Market by MoMo is set to redefine Uganda’s online shopping landscape, bridging the gap between businesses and consumers.

Empowering Uganda’s Digital Economy

Strategic Collaboration Between MTN Fintech & Paysky

Paysky, a leader in digital payment solutions, played a crucial role in co-creating Market by MoMo. This partnership represents a major step forward in Uganda’s digital transformation, offering merchants a new avenue for growth while enhancing consumer convenience.

Waleed Sadek, Founder and CEO of Paysky, highlighted the company’s mission:
"Since 2017, Paysky has worked to democratize digital financial services, impacting over half a billion citizens and two million businesses. Our partnership with MTN to launch Market by MoMo is an extension of this mission, ensuring secure, flexible, and reliable payments for Uganda’s digital economy."

Paysky’s Role in Financial Inclusion

Paysky has been instrumental in accelerating financial inclusion across Africa by providing digital financial services to central banks in 10 countries. With Market by MoMo, Paysky continues to expand digital ecosystems, enabling businesses to thrive in an increasingly connected world.

"By offering a seamless payment and e-commerce infrastructure, we empower businesses to scale their operations, improve financial performance, and reach new customers," Sadek added.

MTN’s Vision for a Digital Future

Market by MoMo aligns with MTN Mobile Money Uganda’s broader strategy of fostering a more connected and inclusive digital economy.

Richard Yego, Managing Director & CEO at MTN Mobile Money Uganda, emphasized:
"Market by MoMo is a key part of our commitment to creating a more equitable and empowered society. By bringing together businesses and consumers in a seamless digital marketplace, we are shaping the future of e-commerce in Africa."

Expanding Market by MoMo Across Africa

MTN Group Fintech and Paysky have ambitious plans to extend Market by MoMo beyond Uganda, reaching millions of users across multiple African countries.

Hesham Safwat, MTN Fintech Group Head of Fincommerce, underscored the significance of this initiative:
"This launch demonstrates the power of collaboration. Together, we are delivering an integrated platform that connects merchants to millions of potential customers, unlocking new opportunities for businesses across Africa."

Future Expansion Plans:

• Market by MoMo will soon roll out in multiple MTN Group Fintech markets.
• Businesses across Africa will gain access to a growing digital consumer base.
• Consumers will enjoy seamless, secure, and flexible e-commerce solutions.

With Market by MoMo, MTN Group Fintech and Paysky are paving the way for a digitally inclusive Africa, empowering merchants, enhancing consumer convenience, and driving e-commerce innovation.

As the platform expands across the continent, businesses and consumers alike will benefit from the seamless, secure, and flexible digital marketplace, further accelerating Africa’s digital transformation.

CineSalon, a leading social-first video production agency, is reinforcing its commitment to engagement-driven content with the addition of Henrique Weirich, a post-production specialist known for his work with some of YouTube’s biggest talents.

Weirich, originally from Brazil, has played a key role in shaping viral content across Instagram, TikTok, and YouTube, amassing hundreds of millions of views. With his expertise, CineSalon is poised to push content retention, engagement, and shareability to new heights.

Henrique Weirich: An Engagement Architect

Mastering Audience Retention & Shareability

Unlike traditional video editors, Weirich is an engagement strategist, mastering the art of:

• Storytelling that keeps viewers hooked through dynamic pacing and structure.
• Attention-grabbing edits tailored to social-first platforms.
• High-impact visual techniques designed for maximum shareability.

"He has that rare ability to understand what keeps people watching and what drives them to share. That’s exactly why we brought him on board," says Shane Yeager, CEO of CineSalon. "We're not playing catch-up like other agencies—we’re setting the pace."

Success in a Competitive Digital Landscape

Weirich’s career is rooted in Brazil—one of the world’s most competitive influencer markets.

• His expertise transcends borders, allowing him to craft content that resonates globally.
• Fluent in Portuguese and English, he seamlessly bridges cultural gaps in digital storytelling.

CineSalon: Leading the Social-First Content Revolution

Staying Ahead in the Creator Economy

While many traditional agencies struggle to adapt to the creator-driven economy, CineSalon has been ahead of the curve from day one.

• The company understands that B2B social marketing and influencer content aren’t future trends—they’re the present.
• With tens of millions of views on its own social channels, CineSalon demonstrates a deep understanding of audience preferences.

Adding Weirich to the team further strengthens CineSalon's position as an industry leader in social-driven video strategies.

Breaking Through the Digital Noise

At CineSalon, Weirich will:

• Optimize content for maximum engagement across all platforms.
• Enhance video storytelling techniques to boost watch time and virality.
• Develop scalable content strategies for brands to thrive in the digital space.

With Henrique Weirich joining CineSalon, brands now have access to elite-level video expertise that blends high-performing social content with strategic storytelling. As the demand for engaging, shareable video content grows, CineSalon is poised to lead the evolution of social-first video production.

Impact XM, a leading global experiential marketing agency, has announced the acquisition of Touch Associates, a UK-based B2B brand experience agency. This strategic move enhances Impact XM’s presence in the UK and Europe, reinforcing its commitment to delivering insight-driven, award-winning brand experiences that create lasting impact.

Strengthening Experiential Marketing Capabilities

Expanding Reach in Europe

Impact XM’s acquisition of Touch Associates reflects its broader strategy to expand globally while maintaining high-quality, immersive brand experiences.

• The integration strengthens event production, custom exhibit design, meetings, and attendee engagement capabilities.
• Clients will benefit from a seamless approach to brand activations, with expertise in tech-driven event solutions and large-scale experiential marketing.

"As we expand our footprint in Europe, bringing Touch into the Impact XM team is a strategic step forward," said Jared Pollacco, CEO of Impact XM. "Experiential marketing is evolving, and brands are seeking high-impact ways to connect with audiences. Touch’s expertise perfectly complements our capabilities."

Leveraging Touch’s Strategic Expertise

Touch Associates, with 95+ global employees, has built a reputation for high-touch, strategic event planning. Now, as part of Impact XM, the team will gain:

• Expanded creative, technological, and production resources.
• Access to Impact XM’s fabrication and AV expertise.
• A more integrated approach to large-scale event execution.

"Impact XM’s strong US presence and extensive in-house capabilities will open new doors for our clients," said David Bottrill, Managing Director of Touch. "We are looking forward to combining our strategic expertise with their world-class execution."

Driving Innovation in Experiential Marketing

Reimagining Brand Experiences

This acquisition enables both companies to offer a broader suite of services to their existing and new clients, helping them move beyond traditional event marketing and into fully immersive brand experiences.

"Together, we can help clients reimagine their events and expand into fully immersive, experience-led engagements," said Colette Murphy, Managing Director of Touch.

The Impact XM and Touch Associates merger represents a powerful synergy that enhances experiential marketing capabilities on a global scale. With expanded expertise, cutting-edge technology, and innovative strategies, the two firms are set to redefine brand engagement and deliver unparalleled event experiences worldwide.

Milieu Insight, a global leader in digital survey and brand tracking technology, has appointed Kerry Mclaren as its CEO for the UK. With her extensive commercial expertise and deep market knowledge, Mclaren will lead Milieu Insight’s UK expansion, strengthen strategic partnerships, and enhance the company’s market presence. This appointment marks a pivotal step in Milieu Insight’s global growth strategy, reinforcing its commitment to delivering client-centric, data-driven solutions.

Mclaren’s Extensive Experience in Market Research

Proven Track Record in Sales and Strategy

With over 20 years of experience in sales leadership, client relations, business development, and strategic partnerships, Mclaren brings a wealth of expertise to her new role.

• Previously held key leadership positions at YouGov, including Head of Commercial UK.
• Played a crucial role in expanding YouGov’s presence in the UK and MENA region.
• Led the growth of online data products such as Omnibus, BrandIndex, and Profiles.

"Kerry’s deep industry expertise and knowledge of the UK research market make her the perfect choice to spearhead our UK expansion," said Sundip Chahal, CEO at Milieu Insight. "Her ability to align client needs with actionable solutions will be instrumental in providing businesses with fast, accurate insights."

Reuniting with Sundip Chahal for UK Expansion

Mclaren and Chahal first collaborated at YouGov in 2011, where they played a key role in transforming the Middle East market research landscape. Their shared experience in driving digital transformation and educating businesses on modern research methodologies will be valuable assets in bringing Milieu Insight’s innovative solutions to the UK.

Driving Milieu Insight’s Growth in the UK

Responsibilities and Strategic Goals

As UK CEO, Mclaren will:

• Grow Milieu’s UK customer base by establishing strong client relationships.
• Expand strategic partnerships to enhance the company’s market presence.
• Collaborate with international teams to strengthen Milieu Insight’s global footprint.
• Deliver high-value, real-time consumer insights for UK businesses to make data-driven decisions faster.

"Milieu is built on trust, collaboration, and delivering real value to customers. We focus on what truly matters: a smooth, intuitive platform that centralizes data. I’m excited to bring these values to the UK and help businesses unlock the power of data-driven decision-making," said Kerry Mclaren, UK CEO of Milieu Insight.

Milieu Insight’s Vision for the UK Market

Revolutionizing Consumer Insights

Milieu Insight has disrupted traditional market research by providing real-time, actionable insights through a seamless, AI-driven platform.

• Enables companies to understand consumer trends quickly and efficiently.
• Offers data-backed strategies that drive business growth and innovation.
• Focuses on ease of use, transparency, and efficiency in delivering insights.

With Mclaren’s leadership, Milieu Insight is set to empower UK businesses with cutting-edge solutions that drive better decision-making and competitive advantage.

Mclaren’s appointment marks an exciting new chapter for Milieu Insight’s expansion into the UK. Backed by a strong track record in commercial strategy, sales leadership, and digital transformation, she will play a crucial role in elevating Milieu Insight’s presence and delivering next-generation market research solutions.

In a market where SEO agencies often chase traffic metrics, Accrue SERP stands out by prioritizing real business outcomes. As a leading SEO company in India, it has helped over 70 brands across industries generate more than ₹10 crore in revenue. Accrue SERP proves that SEO is more than just visibility—it’s a growth engine for businesses.

The Mission: Transforming SEO into a Revenue-Driven Channel

• Accrue SERP was founded with a clear objective: to make SEO an outcome-based marketing channel.
• Unlike traditional SEO agencies that focus solely on traffic, Accrue SERP emphasizes sign-ups, leads, and conversions.
• This approach was born from client frustrations—many businesses saw traffic increases but little impact on their bottom line.
• By aligning SEO strategies with business objectives, Accrue SERP ensures measurable growth and success.

What Sets Accrue SERP Apart?

1. Conversion-Focused SEO Strategy

• Led by experts Himanshu Sharma and Sk Rafiqul Islam, the company prioritizes meaningful engagement over vanity metrics.
• Their strategies are designed to convert search visibility into tangible business results.

2. Proprietary Keyword Priority Analysis Framework

Accrue SERP’s approach goes beyond standard keyword research by focusing on three key factors:

• Low Ranking Difficulty – Targeting keywords that are achievable within a reasonable timeframe.
• Medium to High Traffic Potential – Ensuring the effort is worthwhile by selecting keywords with substantial search volume.
• High Business Value – Prioritizing keywords that drive qualified leads and conversions.

3. Audience-First Approach

• Instead of merely driving traffic, Accrue SERP attracts users actively seeking to purchase, subscribe, or engage.
• This precision ensures businesses reach the right audience, leading to higher ROI.

Accrue SERP is redefining the role of SEO in business growth. By prioritizing conversions over mere traffic, they demonstrate that SEO is not just about ranking higher but about achieving meaningful business outcomes. Their innovative keyword strategy and results-driven approach set a new industry standard—one where SEO truly drives success.

Trilio, a leading provider of cloud-native data protection for Kubernetes, has announced its support for Red Hat OpenStack Services on OpenShift. This integration empowers enterprises to natively host the Red Hat OpenStack control plane while ensuring seamless backup, recovery, and migration with Trilio’s Red Hat-certified solution.

Trilio and Red Hat: A Strong Partnership

• Trilio has been a Red Hat Premier Partner since 2017, collaborating on cloud-native data protection solutions.
• This partnership ensures Trilio’s deep technical expertise in Red Hat platforms, helping enterprises protect workloads efficiently.
• Organizations can now maintain business continuity across hybrid and multi-cloud environments with Trilio’s integrated approach.

Benefits of Trilio’s Support for Red Hat OpenStack Services on OpenShift

1. Seamless Migration from VMware to Open Source Infrastructure

• Trilio facilitates a rapid transition from VMware environments to Red Hat OpenStack Services on OpenShift.
• Organizations can accelerate their move to open-source virtualization with confidence.

2. Agentless, Scalable Backup and Recovery

• Trilio provides a policy-driven, agentless solution for data resilience.
• Enterprises gain scalable backup and recovery capabilities across cloud-native infrastructures.

3. Enhanced Operational Resilience

• The integration ensures business continuity by protecting mission-critical workloads.
• Customers can modernize IT environments at their own pace while minimizing risk.

4. Confidence in Cloud-Native IT Modernization

• Trilio’s alignment with Red Hat OpenShift supports enterprises in building scalable, efficient cloud infrastructure.
• Businesses can adopt Red Hat OpenStack Services on OpenShift with a robust data protection strategy.

Industry Insights on the Collaboration

• David Safaii, Co-Founder and Chief Evangelist at Trilio:
  • Emphasizes the importance of Trilio’s partnership with Red Hat in enabling enterprises to modernize IT environments securely.
  • Highlights Trilio’s ability to safeguard mission-critical workloads while supporting open and scalable cloud infrastructure.
• Stephen Gordon, Senior Director, Product Management, Hybrid Platforms at Red Hat:
  • Acknowledges the role of Red Hat’s partner ecosystem in ensuring operational resiliency for enterprises adopting OpenStack Services on OpenShift.
  • Recognizes Trilio’s contribution in helping customers fully leverage Red Hat OpenStack Services for IT modernization.

Trilio’s support for Red Hat OpenStack Services on OpenShift strengthens its position as a leader in cloud-native data protection. As enterprises transition to open-source and cloud-native architectures, Trilio provides scalable, policy-driven backup, recovery, and migration solutions. This collaboration ensures businesses can modernize with agility, resilience, and confidence.

GrowthAcad Pune is a premier AI-powered digital marketing training institute dedicated to equipping aspiring marketers and professionals with cutting-edge industry skills. Established by digital marketing expert Harshit Gupta, GrowthAcad has trained over 10,000 students, many of whom now work at leading companies like Accenture, Disney Hotstar, and Symbiosis. With an AI-integrated curriculum, the institute ensures students stay ahead in the rapidly evolving digital marketing landscape.

Why AI is Transforming Digital Marketing

• The AI in Education market is expected to grow to $43.2 billion by 2033, with a 15% CAGR (Consainsights AI Market Research Report).
• AI-powered solutions are reshaping learning experiences, making them more data-driven and personalized.
• GrowthAcad recognized this shift early and developed a curriculum that seamlessly integrates AI into every facet of digital marketing.
• According to Harshit Gupta, "We’ve crafted a curriculum that not only teaches AI-powered techniques but empowers students to lead the digital revolution with confidence and creativity."

AI-Focused Curriculum: Preparing Students for the Future

GrowthAcad’s digital marketing course is designed to provide practical, hands-on experience in AI-powered strategies. The curriculum covers:

1. AI-Powered SEO

• Optimize content and conduct keyword research using AI tools.
• Improve website performance with machine learning-driven insights.

2. AI in Content Creation

• Utilize Natural Language Processing (NLP) for high-quality, engaging content.
• Enhance audience targeting with AI-generated content strategies.

3. Predictive Analytics & Lead Scoring

• Use AI to forecast consumer behavior and identify high-potential leads.
• Leverage data-driven decision-making for marketing campaigns.

4. Automated Campaign Management

• Master AI-powered platforms that optimize ad spending.
• Maximize ROI with machine learning-driven ad performance tracking.

5. Social Media Automation

• Utilize AI tools for scheduling, trend analysis, and engagement strategies.
• Automate content creation and performance tracking for social campaigns.

GrowthAcad’s approach combines live projects, case studies, and mentorship from industry veterans, ensuring students graduate job-ready.

What Makes GrowthAcad the Best in the Industry?

GrowthAcad’s reputation as India’s most trusted AI digital marketing training institute stems from its commitment to student success. Key differentiators include:

1. Industry-Backed Education

• The curriculum is continuously updated to reflect evolving market demands.
• Students gain exposure to the latest AI tools and marketing trends.

2. Proven Student Outcomes

• 90% placement rate with alumni working at top global companies.
• Graduates secure roles in high-growth marketing and analytics fields.

3. Global Certifications

• Students earn certifications from platforms like Google, HubSpot, and Facebook.
• These credentials enhance career prospects and industry credibility.

4. Strong Community & Mentorship

• Exclusive access to a network of marketing professionals and GrowthAcad alumni.
• Ongoing learning opportunities and collaboration beyond the coursework.

Why the Market Needs AI Training Institutes Like GrowthAcad

• Businesses face increasing pressure to adopt AI-driven marketing strategies.
• The demand for skilled AI marketers is rising, but the skills gap remains wide.
• GrowthAcad bridges this gap by producing job-ready professionals with both technical expertise and strategic marketing acumen.
• Recognized by institutions like IIT Bombay and Symbiosis College of Arts & Commerce, GrowthAcad is a leader in AI-powered marketing education.

GrowthAcad is setting a new standard in AI-driven digital marketing education. By equipping students with practical, industry-relevant skills, the institute ensures they are prepared to excel in today’s competitive marketing landscape. As AI continues to redefine digital marketing, GrowthAcad remains at the forefront, empowering professionals to thrive in the future of marketing.

The global Customer Intelligence Platform Market was valued at $2,149.36 million in 2022 and is expected to reach $21,682.84 million by 2032, growing at a CAGR of 26.3% (2023–2032). The market is expanding due to the increasing demand for personalized customer experiences, AI-driven analytics, and customer retention strategies. However, limitations in mobile processing power hinder growth, though rising mobile device availability presents new opportunities.

Market Drivers and Trends

1. Rising Demand for Personalized Customer Experiences

• Businesses are leveraging AI and predictive analytics to tailor marketing efforts.
• Customer intelligence platforms help organizations understand behavior, sentiment, and engagement patterns.

2. Growth in AI & Advanced Analytics Adoption

• AI-driven real-time data processing enhances decision-making.
• Machine learning enables customer segmentation, predictive modeling, and automated marketing strategies.

3. Focus on Customer Retention & Loyalty

• Companies are investing in customer intelligence to improve engagement and retention rates.
• Enhanced data integration provides a 360-degree view of the customer journey.

4. Real-Time Insights Transforming Businesses

• Post-pandemic shifts demand immediate, data-driven decisions.
• Companies can enhance data visualization and predictive insights for competitive advantage.

Market Segmentation and Growth Insights

1. Deployment Mode

• On-Premise Segment: Largest share in 2022 (~60% of total revenue).
  • Businesses prefer on-premise models for data control and security.
• Cloud Segment: Fastest-growing (CAGR 27.9%).
  • Offers scalability, flexibility, and AI-powered insights for real-time analytics.

2. End-User Industry

• BFSI Sector: Held the largest market share in 2022 (~25% of revenue).
  • Enhances consumer engagement, personalization, and loyalty.
• Retail & E-commerce: Fastest-growing (CAGR 31.0%).
  • AI and ML help in automated recommendations, personalized experiences, and data-driven marketing strategies.

3. Enterprise Size

• Large Enterprises: Largest segment (~66% of market revenue in 2022).
  • Utilize intelligence platforms to analyze large-scale customer data and optimize strategies.
• SMEs: Fastest-growing (CAGR 29.4%).
  • AI-powered platforms help small businesses enhance decision-making and customer engagement.

4. Component Analysis

• Platform Segment: Dominates market revenue (>67% in 2022).
  • Integrates with CRM, marketing automation, and e-commerce platforms.
• Services Segment: Fastest-growing (CAGR 29.0%).
  • Helps businesses in data collection, analysis, and decision-making.

Regional Market Insights

1. North America (Largest Market in 2022)

• Contributed to >33% of global revenue due to AI adoption and advanced analytics.

2. Asia-Pacific (Fastest Growing Market)

• Expected to retain dominance by 2032, growing at a CAGR of 29.8%.
• Driven by AI-powered insights, big data processing, and customer behavior prediction.

Industry Players

Major companies driving the Customer Intelligence Platform Market include:

• SAS Institute Inc.
• Adobe Inc.
• SAP SE
• Accenture
• Oracle Corporation
• Salesforce, Inc.
• Informatica Inc.
• Microsoft Corporation
• Google LLC
• IBM Corporation

These companies focus on expansion, product innovation, and partnerships to strengthen market presence.

Download Full Report at : https://www.alliedmarketresearch.com/request-sample/A132326

The Customer Intelligence Platform Market is experiencing rapid growth due to increasing demand for AI-driven analytics, personalized customer experiences, and real-time insights. While North America currently dominates the market, Asia-Pacific is emerging as the fastest-growing region. As businesses continue prioritizing data-driven decision-making, the role of customer intelligence platforms will become even more crucial in shaping customer engagement, retention, and revenue growth.