Quad/Graphics Inc., a leading marketing experience company, is expanding into the $26.6-billion branded solutions market. This strategic move enhances Quad’s portfolio of integrated marketing solutions, helping brands create deeper connections with customers and employees through high-quality branded merchandise.

Quad’s Entry Into Branded Solutions

Building on its expertise in supplier management and quality control, Quad’s branded solutions group delivers seamless, brand-aligned merchandise programs for:

• Tradeshow giveaways & promotional products
• Corporate gifts & employee recognition items
• Branded uniforms & incentive programs
• Special event merchandise & loyalty-driven promotional items

By curating high-impact branded merchandise, Quad helps marketers simplify the complexities of promotional goods programs while ensuring brand consistency.

The Role of Promotional Goods in Brand Storytelling

According to Oliver Kimberley, General Manager of Managed Services at Quad, promotional items are more than just giveaways; they are extensions of a brand’s story:

"With 77% of marketers facing complexity in their marketing ecosystems, they have limited bandwidth for managing branded solutions. Quad makes it easier for marketers to integrate branded merchandise into their marketing mix—delivering the high-quality results and frictionless experience we’re known for."

Quad’s Holistic Approach to Branded Merchandise

Quad’s branded solutions group takes a consultative, end-to-end approach, offering:

• Brand consistency – Ensuring uniform branding across all promotional items.
• Creative ideation – Providing innovative and impactful product recommendations.
• Scalable production – Delivering high-volume orders with precision.
• Speed to market – Ensuring timely fulfillment for events and campaigns.
• Simplified vendor management – Acting as a single point of contact for seamless execution.

Enhancing Marketing Efficiency Through Integrated Solutions

Quad's expansion into branded solutions is part of its broader connected marketing strategy, streamlining operations and reducing the time marketers spend managing promotional goods. By leveraging strong vendor relationships and advanced marketing processes, Quad empowers brands to enhance their visibility, engagement, and loyalty effortlessly.

As a trusted marketing partner, Quad’s foray into branded merchandise solutions provides marketers with high-quality, strategically aligned promotional products. This initiative not only strengthens brand identity but also simplifies complex marketing operations, reinforcing Quad’s reputation for delivering impactful and innovative marketing solutions.