Emplifi Unveils AI-Powered Customer Engagement Platform, Emplifi Fuel | Martech Edge | Best News on Marketing and Technology
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Emplifi Unveils AI-Powered Customer Engagement Platform, Emplifi Fuel

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Emplifi Unveils AI-Powered Customer Engagement Platform, Emplifi Fuel

Emplifi Unveils AI-Powered Customer Engagement Platform, Emplifi Fuel

Business Wire

Published on : Mar 7, 2025

Emplifi, a leader in customer engagement solutions, has launched Emplifi Fuel, an out-of-the-box platform designed to transform marketing campaigns and customer care strategies. By leveraging voice-of-customer (VoC) data, AI-driven automation, and industry-specific insights, Emplifi Fuel helps brands optimize their social media marketing, commerce, and customer support.

Early adopters of the platform report a 50% increase in social commerce sales and 39% time savings in customer care workflows, proving its real-world impact on efficiency and revenue growth.

How Emplifi Fuel Revolutionizes Engagement

Emplifi Fuel integrates VoC data, AI-driven recommendations, and pre-configured workflows to help brands achieve their business objectives faster. By combining:

  • Social media content & comments
  • Surveys, ratings, and reviews
  • Industry-specific KPIs & AI automation

The platform delivers real-time progress tracking, suggests tactical improvements, and automates execution to help brands drive meaningful engagement.

"Emplifi Fuel takes the heavy lifting off brands’ plates," said Ohad Hecht, CEO of Emplifi. "Teams gain back months of their time while doubling engagement and boosting revenue. Best of all, customers are onboarded in days—not months."

Customer-Centric Businesses See Faster Growth

According to Forrester’s 2024 Customer Index Report:

  • Customer-obsessed brands grow revenue 41% faster.
  • They achieve 49% faster profit growth.
  • They retain customers 51% better than non-customer-obsessed brands.

Emplifi Fuel is built to support customer-first strategies by automating engagement, making marketing and customer care teams more efficient.

Industry Recognition & Market Impact

In The Forrester Wave™: Social Suites, Q4 2024, Kelsey Chickering, Principal Analyst, noted that Emplifi:

  • Bridges marketing, commerce, and customer care through innovation.
  • Offers industry-specific solutions with AI-driven workflows and command centers.
  • Provides ease of use and excellent customer service, according to reference customers.

Industries & Future Expansion

Currently, Emplifi Fuel is available for:

  • Consumer Goods
  • Retail & eCommerce
  • Media & Sports

Upcoming expansions will cater to travel, financial services, healthcare, and automotive brands.

UFC’s Success with Emplifi

UFC has leveraged Emplifi for over five years to track fighter engagement, regional growth, and event benchmarking.

"Emplifi enables us to pull critical data in less than five minutes, shaping our content strategy and amplifying our fighters’ reach," said Aziz Bawany, Director of Digital Strategy at UFC.

Emplifi Fuel is a game-changer for customer-centric brands, automating engagement, boosting efficiency, and driving revenue growth. As the platform expands across industries, more brands will benefit from AI-powered marketing and customer care solutions.