digital marketing digital experience
Published on : Mar 12, 2025
LT, a leading full-service marketing and digital experience agency, has announced Chase Lane as its new Chief Executive Officer (CEO). Lane steps into the role as Chris Johnson transitions to Co-Chairman of the Board, alongside Beau Lane. This leadership evolution reinforces LT’s commitment to growth, innovation, and strategic expansion.
A third-generation Lane, Chase brings over a decade of leadership experience spanning military service, consulting, corporate strategy, and marketing.
U.S. Air Force Veteran – Served in aircraft procurement and as an assistant professor at the Air Force Academy.
Global Strategy & Consulting – Worked at Kearney, advising Fortune 500, government, and nonprofit clients.
Corporate Operations & Strategy – Held executive roles at Light & Wonder, a major casino and gaming supplier.
Higher Education Leadership – Contributed to institutional strategy and transformation.
"I've long admired LT’s ability to drive impactful, data-driven marketing strategies. I’m eager to expand our services and national presence while delivering exceptional results for our clients," — Chase Lane, CEO, LT
Under Lane’s leadership, LT will focus on:
Expanding its national footprint while strengthening its presence in Arizona.
Enhancing digital transformation with cutting-edge AI and marketing technologies.
Driving data-driven marketing strategies to maximize client impact.
With Johnson and Beau Lane as Co-Chairmen, their expertise remains pivotal. Johnson will spearhead AI advancements through his new venture, TomorrowToday, while Beau Lane will lead Arizona’s business growth strategy.
"Chase is the right leader to capitalize on new opportunities in marketing and technology," — Chris Johnson, Co-Chairman, LT
LT has also announced key leadership promotions:
Andy Parnell, President – Continues leading cross-departmental strategy and execution.
Alison Schmitt, Chief Client Officer (CCO) – Oversees account services and business development.
Nick Dan-Bergman, Chief Marketing Officer (CMO) – Drives brand elevation and business growth.
Hannah Tooker, SVP, Content & Organizational Transformation – Leads content strategy and internal transformation.
John Sizer, VP, Account Services – Strengthens client service delivery.
These leadership moves align with LT’s long-term strategy to scale client partnerships, innovation, and national reach.
With a visionary leadership team and a focus on expanding marketing and digital experiences, LT is positioned for an exciting new chapter of growth and transformation. Chase Lane’s leadership will drive innovation, strategic expansion, and a future-focused approach to marketing excellence.