marketing
EIN Presswire
Published on : Mar 13, 2025
Safetica, a global leader in Intelligent Data Security, proudly announces the appointment of Missi Carmen as its new Chief Marketing Officer (CMO). This strategic move underscores Safetica’s commitment to expanding its North American presence and accelerating global growth through innovative marketing and scalable demand-generation initiatives.
Bringing 15+ years of experience in B2B SaaS, cybersecurity, and MarTech innovation, Carmen has a strong track record in :
AI-driven marketing strategies
Demand generation & revenue operations
Pipeline growth and cost optimization
Prior to joining Safetica, she held leadership roles at Spirion, Concentrix, and OPSWAT, where she spearheaded marketing initiatives that boosted business growth and enhanced operational efficiency.
“Safetica has a proven track record of building strong partnerships and delivering value to customers,” said Missi Carmen. “I’m excited to work alongside the team to enhance those strengths through scalable marketing programs that support customer success and fuel global expansion.”
Mirek Kren, CEO of Safetica, emphasized Carmen’s impact:
“With Missi, we’re gaining deep industry expertise, strong leadership, and a systematic approach. Her experience with scaleups and high-growth organizations makes her the perfect fit as we focus on accelerating innovation and delivering even greater value to customers in North America and beyond.”
Safetica is a global leader in Intelligent Data Security, providing businesses with cutting-edge solutions to prevent data leaks and insider threats. With a strong emphasis on user-centric security, Safetica empowers organizations to protect sensitive information while maintaining seamless business operations.