Cuz Global Inc., a leading media art company, will introduce ‘WAA (Where Art’s Alive)’, a premium media art platform that fuses art and technology, at SXSW 2025 in Austin, Texas. The event, held from March 7-16, 2025, is a global hub for innovation in music, film, and interactive media.

What is WAA?

WAA is a high-end media art platform designed for luxury hotels, high-end offices, and commercial spaces, transforming environments into immersive artistic experiences.

• Largest Media Art Collection in South Korea: Over 1,000 ultra-high-definition (4K-8K) media artworks.
• Dynamic & Adaptive: Art pieces adjust to spatial characteristics and ambiance.
• Architectural Integration: Converts spaces into living canvases.

WAA at SXSW 2025

Cuz Global Inc. will showcase WAA’s capabilities at the Austin Convention Center, offering an immersive digital art experience.

• Samsung Partnership:
  • WAA will launch an exclusive app for Samsung’s Q80F and higher TV models.
  • These high-resolution displays will bring WAA’s ultra-HD artworks to life with stunning clarity and color depth.

Vision for the Future

• Sil Jin, CEO & Art Director, Cuz Global Inc.:
  "Art should no longer be confined to static galleries—it should be an integral part of our everyday surroundings. Through WAA, we create living artistic experiences that seamlessly blend into spaces. SXSW is the perfect platform to showcase our vision to global creative leaders."

By integrating cutting-edge display technology with digital art, WAA aims to redefine artistic engagement, transforming everyday spaces into dynamic art experiences.