Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has announced its latest integration with Microsoft Power BI, a powerful business intelligence and data visualization tool. This integration empowers B2B marketers to break down data silos, seamlessly incorporate social media insights into their broader analytics ecosystem, and demonstrate the impact of social efforts on key business metrics.

Bridging the Gap Between Social Media and Business Growth

A recent study found that 93% of CMOs struggle to position marketing as a growth driver due to challenges in linking social media engagement to business outcomes. Many marketing tools cater to B2C brands, leaving B2B marketers without the specialized solutions needed for accurate measurement and reporting.

With the Oktopost-Power BI integration, marketers can now:

Automate Data Consolidation – Eliminate manual reporting by integrating social media performance data with website analytics, CRM insights, and sales metrics.
Visualize Social Impact – Create customizable dashboards that illustrate how social media drives lead generation, revenue, and customer engagement.
Prove Marketing ROI – Present clear, data-driven insights to stakeholders, ensuring social strategies are aligned with business objectives.
Make Informed Decisions – Enable leadership teams to act on real-time, holistic insights, reinforcing the value of social media in overall marketing strategy.

"B2B marketers often lack the tools to effectively communicate social media’s impact to leadership,” said Liad Guez, VP Product at Oktopost. "Our Power BI integration equips them with the ability to easily visualize and demonstrate social KPIs—helping marketing teams make data-driven decisions at every level.”

Advancing Data-Driven B2B Marketing

This integration reflects a broader industry shift towards data-driven marketing analytics. By combining Oktopost’s rich social data with Power BI’s enterprise analytics, marketers can directly link social engagement to lead generation, pipeline velocity, and customer retention.

Oktopost’s Power BI integration builds on its recent innovations, including AI-powered social tools and Advocacy Gamification Engine, further reinforcing its commitment to helping B2B organizations drive measurable business outcomes.