DCC Marketing has announced the appointment of Nate Baguio as Chief Commercial Officer (CCO), reinforcing the agency’s leadership in strategic communications, industry partnerships, and business growth. With over three decades of experience in commercial strategy, fleet operations, policy engagement, and stakeholder advocacy, Baguio will spearhead initiatives that align business objectives with impactful messaging and market influence.

Expanding Industry Expertise and Market Influence

Baguio’s background includes senior leadership in transportation, clean energy, advanced manufacturing, and infrastructure, where he has successfully connected operational KPIs with data-driven communications strategies. His tenure at Lion Electric saw him drive zero-emission market adoption, secure high-profile industry partnerships, and align commercial strategies with federal and state policy.

At DCC Marketing, Baguio will focus on:

• Strengthening industry and government partnerships to drive business expansion.

• Developing behavior-change strategies to engage stakeholders and influence decision-making.

• Leveraging strategic communications to position brands, shape policy discussions, and promote industry innovation.

DCC Marketing’s National Expansion and Strategic Growth

As part of its growth strategy, DCC Marketing is launching a California office, enhancing its ability to serve industries undergoing rapid transformation, such as:

• Clean Energy & Electrification

• Infrastructure & Transportation

• Advanced Manufacturing & Technology

• Workforce & Economic Development

• Public Health & Sustainability

Leadership Perspective on Market Transformation

Baguio emphasized the need for data-driven, results-oriented communications that go beyond messaging:

“Successful organizations directly connect operations and communications to drive real market change. It’s not just messaging—it’s a strategic, data-driven approach that influences behavior, shifts mindsets, and accelerates commercial growth.”

Kara Demirjian Huss, President of DCC Marketing, highlighted how Baguio’s expertise will advance the agency’s mission:

“Nate’s ability to connect business strategy with industry trends, policy landscapes, and stakeholder engagement makes him an invaluable addition to our leadership team. His expertise will drive our expansion while reinforcing our commitment to delivering results-driven, socially impactful marketing solutions.”

Strategic Advisory Role at TCCI Manufacturing

In addition to his role at DCC Marketing, Baguio will serve as a strategic advisor to TCCI Manufacturing, supporting global initiatives in thermal management, electrification, and sustainability. His focus will be on:

• Technology commercialization and policy-aligned market strategies.

• Industry collaboration with government agencies, researchers, and OEMs.

• Accelerating net-zero initiatives for businesses navigating energy transitions.

Baguio’s appointment marks a pivotal step for DCC Marketing’s expansion and industry leadership, ensuring businesses are equipped with strategic communications that drive impact, foster partnerships, and fuel long-term success.