RYA™, a leading Creative AI tool for marketers, has announced a strategic partnership with behavioral intelligence experts Qrious Insight and human insights firm Southpaw Insights. This collaboration enhances RYA’s AI-generated campaign ideation by integrating powerful consumer behavioral data with aspirational survey insights.

By combining real-world decision-making behaviors with AI-driven creativity, brands can now execute hyper-personalized marketing campaigns backed by a deeper understanding of their audiences. This unprecedented mix of qualitative and quantitative data enables marketers to develop campaigns that resonate with consumers on a data-driven and emotional level.

AI Meets Behavioral Intelligence: A Game-Changer for Marketing

Traditionally, marketing success relies on a combination of creativity and audience insights. RYA’s partnership with Qrious and Southpaw elevates this process by integrating real-world consumer behavior trends into its AI-powered campaign generation.

How This Partnership Enhances RYA's AI Capabilities

• Qrious' behavioral data integration – Provides first-hand consumer insights, tracking actual decision-making patterns.

• Southpaw Insights' expertise – Ensures the accurate collection and interpretation of audience data.

• Aspirational survey data from RYA – Incorporates billions of consumer desires and preferences into AI-driven ideation.

"Marketing has always been about finding creative solutions that resonate with target audiences. With AI, we can do this better and faster. Our partnership with Qrious and Southpaw takes this to the next level," said Mark Himmelsbach, Co-Founder of RYA.

Hyper-Personalized Audience Insights for Smarter Campaigns

Marketers using RYA now have access to hyper-personalized consumer insights, allowing them to design campaigns tailored to specific audience segments with unprecedented accuracy.

Benefits for Marketers

• Audience-Centric Creativity – AI-generated campaigns now integrate real-life consumer behavior, ensuring greater engagement and impact.

• Data-Backed Decision Making – Marketers can validate campaign concepts with deep consumer insights before launching.

• Accelerated Campaign Iteration – Combines AI-driven ideation with behavioral intelligence, shortening time-to-market for high-ROI campaigns.

"Qrious' advanced consumer data provides rich, first-hand insights into true consumer behaviors, motivations, and decision-making," said Himmelsbach. "Southpaw Insights ensures we collect and interpret this data effectively. This synergy allows us to generate original marketing concepts that deliver measurable results."

By integrating AI-powered campaign ideation with behavioral intelligence, RYA’s partnership with Qrious and Southpaw sets a new standard for data-driven creativity. Marketers now have a powerful tool that bridges the gap between audience desires and real-world decisions, ensuring high-impact, high-ROI marketing strategies.