Victus Marketing, a new performance marketing agency, officially launched today, extending the trusted legacy of Victus Advisors, a boutique consultancy renowned for its work in sports and entertainment strategy. The new agency is headed by Eric Habermas, a seasoned industry leader with over 20 years of experience across Fortune 500 brands, professional sports franchises, nonprofits, and leading agencies.

A Three-Pillar Marketing Philosophy

“Great marketing depends on three things: knowing your audience, creating work that stands out, and building strategies that scale,” said Eric Habermas, President of Victus Marketing. “Miss one, and the whole thing falls apart. We're here to make sure businesses get all three right.”

Victus Marketing is purpose-built to serve both the sports, entertainment, recreation, and arts sectors as well as small and mid-sized businesses looking for powerful marketing strategies without the cost of a full in-house team.

Creative Backing and Strategic Roots

Joining Habermas is Courtney Stellar-Patterson, the agency’s Senior Creative Director, known for her impactful creative work and long-time collaboration with Habermas. The agency is also supported by Victus Advisors’ principals Brian Connolly and Walter Franco, reinforcing its strong foundation in strategic consulting.

Built on Experience, Ready to Scale

Following a successful soft launch phase, during which the team collaborated with early clients to fine-tune its services, Victus Marketing is now expanding its operations and actively onboarding new clients.

“Over the years, I've had the privilege of learning from some of the best minds in marketing and business,” added Habermas. “Now, it's time to implement my own game plan and help clients navigate an ever-evolving market with clarity and confidence.”

With a seasoned team, a performance-first mindset, and creative prowess, Victus Marketing is poised to make its mark by helping organizations across industries cut through the noise, scale with purpose, and drive meaningful impact in today’s competitive marketing landscape.