Jon BYK Advertising, a nationally recognized leader in Department of Labor (DOL)-compliant immigration advertising, has officially expanded its operations to serve the state of New York. With nearly 40 years of specialized experience in PERM labor certification advertising and over 50 years in the broader advertising industry, BYK aims to support more employers, immigration attorneys, and HR teams navigating the complex compliance landscape involved in hiring foreign workers.

This strategic expansion reflects the increasing demand for trusted, experienced partners who can guide businesses through the nuanced and heavily regulated PERM recruitment process.

A Legacy of Compliance and Expertise

Company Background

• Established in 1969 in Los Angeles
  BYK Advertising has been delivering creative, production, media buying, and consulting services across industries for over five decades.

• Specialization in PERM Advertising Since the 1980s
  The agency began focusing on labor certification advertising nearly 40 years ago, making it one of the most experienced firms in the space.

• Proven Track Record Nationwide
  With clients spanning across the U.S., BYK has built longstanding relationships with immigration law firms, HR departments, and media outlets.

Expanding to Meet Growing Demand in New York

Why New York?

• Market Opportunity
  The region is home to a high concentration of employers and law firms requiring immigration support, making it a natural next step for the agency.

• Client-Centric Approach
  BYK aims to offer the same meticulous, compliance-first service that has earned it national recognition.

“New York represents an important opportunity to support more employers with the same level of detail and compliance we’ve offered our clients for decades.”
- Alexis Byk, Managing Director, BYK Advertising

Comprehensive PERM Recruitment Services

Multichannel Advertising Solutions

BYK ensures that all PERM recruitment advertising is executed in line with strict DOL requirements for timing, content, and media placement. Services include:

• Newspaper Advertising
  National and local print campaigns tailored for compliance.

• Radio Advertising
  Scriptwriting, production, and placement of DOL-compliant radio ads.

• Online Job Board Advertising
  Posting to platforms like Monster and CareerBuilder with compliant copy and proper documentation.

• Professional Publications
  Placement in trade journals and industry-specific publications.

• State Workforce Agency Coordination
  Managing job order placements with appropriate state labor departments.

Creative and Strategic Support Beyond Media Buying

Value-Added Services

• In-House Creative Team
  Crafts advertisements that meet all regulatory language and format requirements.

• Public Relations and Recruitment Strategy
  Supports clients with messaging and campaign development to align with larger hiring initiatives.

• Documentation and Audit Readiness
  Ensures that all advertising is traceable, documented, and ready for DOL audits.

Trusted by Leading Legal and HR Teams Nationwide

What Sets BYK Apart

• Deep Industry Relationships
  Long-standing connections with media outlets allow for faster placements and better rates.

• Fast Turnaround Times
  Efficient processes help clients meet tight regulatory deadlines.

• Compliance-Focused Operations
  Every campaign is designed with strict adherence to DOL protocols, reducing risk for clients.

• Proven Client Success
  BYK is a preferred partner for some of the largest immigration law firms and corporate HR teams across the U.S.

Meeting Compliance Needs in a Complex Regulatory Landscape

As the U.S. workforce continues to globalize, the demand for skilled foreign labor is rising—alongside the need for compliance expertise. BYK Advertising’s expansion into New York empowers more businesses with the tools, strategies, and support necessary to navigate the PERM process with confidence.

With unmatched experience in DOL-compliant advertising, BYK stands ready to serve as a trusted partner for organizations that understand the importance of getting recruitment advertising right the first time.