Moloco, a leader in operational machine learning and performance advertising, has announced the appointment of Pat Copeland as General Manager of Moloco Commerce Media (MCM). MCM is the only AI-native advertising engine enabling retailers and marketplaces to launch scalable and high-performing retail media networks through advanced machine learning.

Copeland’s arrival comes at a time when digital commerce is rapidly evolving—and with his deep background in advertising technology and machine learning, Moloco is poised to further transform how retailers engage with customers, monetize their platforms, and grow revenue.

Pat Copeland: A Proven Leader in AdTech and AI Innovation

With over three decades of experience in machine learning, enterprise software, and advertising, Pat Copeland brings a powerful mix of vision and execution to Moloco.

Notable Highlights from His Career:

• Amazon: Instrumental in launching Sponsored Brands, scaling it into a multi-billion-dollar AI-powered ad platform.

• Google and Microsoft: Led global engineering and product teams, advancing enterprise and cloud-first ad strategies.

• Zendesk: Drove enterprise innovation, managing large cross-functional teams in a SaaS environment.

At each stage of his career, Copeland has specialized in applying AI to large-scale, complex decision-making systems—an ideal match for Moloco’s mission.

“What drew me to Moloco is its groundbreaking use of machine learning to unlock real performance for customers,” said Pat Copeland. “This company’s strong technical DNA, customer-first focus, and ability to deliver results at scale make it a perfect environment to build the future of commerce media.”

Moloco Commerce Media: AI-Native Advertising for Modern Retail

Moloco Commerce Media enables retailers and marketplaces to activate high-performing ad networks by turning their first-party data into monetization engines.

Core Capabilities of Moloco Commerce Media:

• Predictive Modeling: Uses operational ML to forecast user behavior and optimize ad placements in real time.

• Personalized Experiences: Delivers ads based on individual shopper intent, increasing relevance and conversion.

• Performance-First Approach: Focused on delivering measurable ROI for advertisers and revenue growth for retailers.

• Enterprise Scalability: Built to support both niche marketplaces and global ecommerce platforms.

As retailers evolve into digital-first ecosystems, Moloco empowers them with tools to build complementary ad businesses without sacrificing user experience.

Driving Retail Media Transformation at Global Scale

With more than 100,000 advertisers and over 10,000 activated in a single day, Moloco Commerce Media is already making an impact in the market. Companies like Wayfair, Yogiyo, and Bucketplace rely on MCM to drive results, retain users, and build loyalty through data-powered engagement.

Copeland’s appointment signals Moloco’s intent to double down on innovation, customer success, and platform expansion.

“Pat’s experience leading high-growth businesses and building AI-native ad platforms make him the ideal leader for MCM,” said Ikkjin Ahn, CEO and Co-Founder of Moloco. “We’re excited for him to bring this expertise to our product vision and help accelerate long-term growth for our customers.”

Why Pat’s Appointment Marks a Turning Point for Moloco

This leadership shift is more than an executive announcement—it's a bold move to cement Moloco’s leadership in commerce media at a time when retailers are racing to develop their own ad monetization models.

Strategic Focus Areas Under Copeland's Leadership:

• Platform Innovation: Evolve MCM’s capabilities to support deeper personalization and performance optimization.

• Customer Growth: Expand market reach, onboarding new retailers and helping them build sustainable ads businesses.

• Operational Scale: Enhance infrastructure to support increasing demand and global deployments.

• Product Differentiation: Maintain Moloco’s lead by investing in proprietary machine learning technologies.

Pat Copeland’s appointment as GM of Moloco Commerce Media underscores a pivotal growth phase for the company. With his unparalleled expertise in AI, adtech, and scaling enterprise platforms, Moloco is set to redefine how retail media operates—offering unmatched performance, precision, and value.

As digital commerce accelerates, Moloco continues to prove that machine learning isn’t just a backend tool—it’s the engine of tomorrow’s performance-driven retail economy. Under Copeland’s leadership, MCM is well-positioned to deliver on that promise, helping retailers unlock new revenue streams and deliver richer shopping experiences.