Launch That, a leading performance marketing company renowned for building authoritative brands and connecting people to trusted resources, is excited to announce the promotion of David Palombo to Chief Executive Officer (CEO), effective this month. This appointment marks a key milestone in the company’s growth, reflecting David’s exceptional leadership and his deep commitment to the company’s mission.

A Proven Track Record of Leadership

David Palombo has been with Launch That for 15 years, having started in an entry-level position. Over the years, David has ascended through the ranks, serving in various roles before becoming President and Chief Operating Officer (COO). His promotion to CEO underscores his extensive experience and proven leadership abilities, as well as his unwavering dedication to the company's success.

Contributions to Launch That's Growth

Throughout his career at Launch That, David has played a pivotal role in the company’s evolution, particularly in the following areas:

• Adaptation to Digital Marketing Shifts: David has expertly navigated major shifts in digital marketing, ensuring Launch That remains at the forefront of the industry.

• In-House Content Development: Under his leadership, the company developed a new in-house content team, enhancing its capabilities in delivering high-quality, impactful content.

• Investments in Technology and Data Infrastructure: David has championed investments in cutting-edge technology and robust data infrastructure, allowing the company to remain agile and efficient.

• Refining Operations and Sales Processes: His leadership has been instrumental in refining operations and sales processes, further elevating the company’s authority and expanding its reach.

• Mentoring Future Leaders: David has also played a critical role in mentoring emerging leaders, ensuring the continued development of the next generation of talent at Launch That.

Statement from Leadership

Gene Apelado, Executive Chairman of Launch That, praised David’s appointment, saying, “David embodies the values that define Launch That. He’s been instrumental in shaping our culture, building high-performing teams, and ensuring we stay ahead of the curve. His leadership has earned the trust of our team, our partners, and our board, and I can’t think of a more capable person to lead Launch That into its next phase.”

Gene, who previously served as CEO, will transition into the role of Executive Chairman, where he will continue to support David in driving Launch That’s long-term growth strategy.

David Palombo’s Vision for the Future

As the new CEO, David is focused on expanding Launch That’s portfolio of digital brands, fostering an environment where experts thrive, and continuing the company’s commitment to innovation. His leadership will ensure that Launch That maintains its position as a leader in performance marketing, driving impactful results for clients across the nation.

On his promotion, David shared, “I’m honored to step into the role of CEO and continue serving the incredible team and businesses we’ve built together. I’m committed to driving our vision forward—by investing in our people, strengthening our businesses, innovating with purpose, and leading us toward an even brighter future.”

A Look Back at Launch That’s Growth

Founded in 2007, Launch That has grown from a small startup to an industry leader, helping people make life’s critical decisions by connecting them with experts and trusted information. Today, the company continues to leverage data, content, AI, and strategic marketing to reach millions of people, further solidifying its role in shaping the future of how people access and engage with vital resources.

With David Palombo’s appointment as CEO, Launch That is poised for continued success, innovation, and leadership in the performance marketing space. His deep experience and forward-thinking approach will drive the company toward its next phase of growth. As Launch That continues to help people connect with trusted information, David’s leadership will be central to shaping the company’s bright future.