Hightouch, the leading data and AI agents platform for marketers, has been named the “Omnichannel Analytics Solution of the Year” in the 3rd annual RetailTech Breakthrough Awards program. This prestigious recognition comes from RetailTech Breakthrough, a renowned independent market intelligence organization that evaluates top retail technology solutions across the globe. Hightouch’s innovative approach in leveraging AI and data to empower marketers for hyper-personalized campaigns has set a new standard for omnichannel marketing.

Pointers:

1. Empowering Retailers with Omnichannel Insights

• Hightouch’s platform empowers retailers to run personalized campaigns across more than 300 online and offline channels, covering everything from email to in-store interactions.

• The Composable Customer Data Platform (CDP) is a no-code solution that helps brands build targeted audience segments and customer journeys without needing extensive technical resources.

2. AI-Driven Personalization at Scale

• Hightouch AI Decisioning leverages reinforcement learning to optimize customer engagement at scale, enabling 1:1 personalization for every interaction.

• Marketers set the campaign goals, guardrails, and content, while AI agents dynamically adjust content delivery and optimize engagement, ensuring each customer receives relevant messaging in real-time.

3. Overcoming Marketing Challenges in a Crowded Landscape

• Tejas Manohar, co-founder and co-CEO of Hightouch, explained how customers are increasingly overwhelmed with messages across various channels, making it more challenging for brands to stand out.

• The Hightouch platform helps brands break through the noise, driving relevant engagement with customers through personalized and targeted content.

4. RetailTech Breakthrough’s Recognition

• The RetailTech Breakthrough Awards program honors the global innovators transforming the retail technology landscape. With thousands of nominations from more than 14 countries, the awards recognize leading technologies that shape the future of retail.

• This award highlights Hightouch's innovative approach to data personalization, which has allowed retailers to enhance their marketing strategies, improve customer loyalty, and drive revenue growth.

5. Hightouch’s Impact on Retail Marketing

• Bryan Vaughn, Managing Director of RetailTech Breakthrough, emphasized how Hightouch enables retailers to manage and analyze omnichannel insights, adjust active campaigns, and create seamless customer experiences.

• By unlocking the full potential of their existing data, retailers using Hightouch can improve brand loyalty, increase retention, and achieve better ROI on their marketing efforts.

Winning the “Omnichannel Analytics Solution of the Year” at the RetailTech Breakthrough Awards reflects Hightouch’s leadership in data-driven personalization and its ability to help retailers enhance customer connections through AI-powered insights. With its innovative solutions for cross-channel engagement, Hightouch continues to pave the way for marketers to deliver hyper-targeted campaigns that drive customer satisfaction and brand growth.