In an exciting new partnership, AllBusiness has teamed up with TIME to provide business professionals with cutting-edge, expert-driven AI content. This collaboration introduces a new stream of AI-focused articles and an authoritative AI dictionary, designed to help readers understand the evolving impact of AI across various industries.

Pointers:

1. A New Era of AI and Business Content

• AllBusiness will leverage its business expertise to create actionable, AI-related content, including insights into AI’s influence on entrepreneurship, technology, health, and more.

• This partnership will deliver substantive articles on emerging AI trends, innovations, and their industry-specific impacts, aiming to empower readers with knowledge they can apply to their business operations.

2. AI Dictionary: Empowering Professionals with Essential AI Knowledge

• A curated AI Dictionary will provide clear definitions of AI terminology, including companies, tools, and jargon.

• This feature aims to demystify complex AI concepts and ensure that professionals across industries are equipped with the language they need to stay ahead of the curve.

3. Covering Key Topics in AI and Business

• Articles will focus on emerging AI technologies, such as ChatGPT and other AI tools, and their impact on diverse sectors like healthcare, entertainment, travel, and sports.

• By integrating AI into business strategies, readers will learn how to leverage AI for improved decision-making and innovation.

4. Insights from Business Experts

• With AllBusiness’ network of business experts, this partnership will offer in-depth analysis and perspectives on AI’s role in shaping the future of industries.

• The collaboration between AllBusiness and TIME ensures that the content is rooted in expert knowledge and actionable business advice, making it valuable for professionals, entrepreneurs, and thought leaders.

5. Staying Ahead of the Curve with AI

• As AI continues to reshape industries, the partnership between AllBusiness and TIME aims to provide readers with a comprehensive understanding of the technology’s potential.

• Whether it’s through articles, case studies, or real-world applications, the content will help readers harness AI for business success.

This partnership between AllBusiness and TIME is set to transform how professionals engage with AI-driven content, providing them with the resources to understand, adapt, and thrive in the AI-powered future. The introduction of an AI dictionary alongside a continuous stream of expert articles will empower readers to stay informed and ahead of industry shifts.

Perion, a leader in advanced advertising technology, has announced the launch of a groundbreaking ad experience powered by generative AI. This cutting-edge solution allows advertisers to integrate a custom AI chatbot directly into their ad formats, enabling real-time, personalized interactions. The results are already impressive: Visit Savannah’s campaign, powered by this new feature, achieved a 14% increase in user engagement, showcasing the immense potential of AI-driven advertising.

Pointers:

1. The Power of AI in Modern Advertising

• Perion’s new AI chatbot integration allows brands to engage users with hyper-personalized experiences, combining conversational AI with advertising.

• This AI-driven chatbot can respond to both pre-programmed topics and free-form questions, offering users a more interactive and engaging ad experience.

2. A First-of-Its-Kind Experience for Advertisers

• The generative AI chatbot is embedded within one of Perion’s High Impact ad formats, delivering real-time, personalized interactions that feel natural and engaging.

• This integration is a game-changer for brands looking to bridge the gap between advertising and conversational AI, enhancing how brands connect with their audiences.

3. Case Study: Visit Savannah’s Success

• Visit Savannah, one of the first to use this new technology, saw a 14% boost in user engagement by leveraging the AI chatbot to provide instant answers and tailored content to tourists.

• According to Angela Westerfield, CMO of Visit Savannah, the integration allowed them to engage customers in a way that was more meaningful and seamless, providing instant, accurate information about their brand.

4. Perion’s AI-Powered Platform: Perion One

• This chatbot integration is part of Perion’s Perion One strategy, a unified AI-powered platform designed to tackle modern marketing challenges.

• The Perion One suite includes other innovative solutions like SORT® (privacy-safe targeting) and WAVE™ (dynamic audio ads), all designed to help advertisers reach their goals more effectively.

5. Transforming the Future of Advertising

• Tal Jacobson, CEO of Perion, emphasized that this AI integration represents a unique opportunity for brands to engage with consumers on a deeper, more personalized level.

• This technology is poised to transform advertising strategies, offering a more dynamic and engaging way for brands to connect with their audiences.

Perion’s generative AI chatbot is redefining how brands can engage with their audiences, providing instant, personalized content and boosting user engagement in ways previously unimagined. With Visit Savannah’s campaign already demonstrating impressive results, this technology is set to revolutionize the advertising landscape, offering new opportunities for brands to connect meaningfully with consumers.

EDO, the TV outcomes company, has launched Engaged Audience Planning, a new solution designed to help convergent TV marketers optimize their media plans for both reach and outcomes. This automated, scalable offering enables advertisers to test various investment scenarios and fine-tune their strategies before committing to a final media plan. The launch is especially timely for those navigating the uncertainty of cross-platform Upfront negotiations.

Pointers:

1. Streamlining TV Media Planning with AI

• Engaged Audience Planning leverages vertical AI to analyze ad-driven consumer behaviors like brand searches and website visits across linear and streaming TV.

• This solution enables advertisers to optimize media plans for maximum engagement and ROI without the need for manual adjustments, saving time and resources.

2. Powerful Outcomes with Predictive Data

• By measuring over 110 trillion cross-platform impressions since 2015, EDO provides actionable insights into how TV ads drive consumer engagement across platforms.

• A recent case study demonstrated that combining predictive outcomes with audience optimization generated a 3x greater lift in ad-driven engagement compared to traditional media plans.

3. Compatibility with Major Audience Planning Tools

• Engaged Audience Planning is compatible with all major audience planning tools, including Nielsen, VideoAmp, and Kantar Media.

• It also works seamlessly with programmatic optimization solutions like DoubleVerify Scibids AI™, offering advertisers a unified experience that fits into their existing workflows.

4. Empowering Advertisers to Optimize for Both Reach and Results

• EDO’s solution allows advertisers to set audience targets, define their desired spend, and evaluate the trade-offs necessary to maximize ROI from their convergent TV strategies.

• According to Kevin Krim, CEO of EDO, the goal is to empower advertisers to drive both brand and demand goals by aligning outcome measurement with their chosen audience strategies.

5. Industry Impact and Testimonials

• Megan Pagiluca, Chief Product Officer at Omnicom Media Group, emphasized how integrating EDO’s capabilities into their planning process improves efficiency and effectiveness for clients.

• Mark Zagorski, CEO of DoubleVerify, noted that integrating Scibids AI with Engaged Audience Planning allows brands to optimize programmatic CTV campaigns, resulting in stronger engagement and measurable outcomes.

6. The Future of TV Advertising

• Nicole Gileadi, Chief Strategy Officer at Kantar Media, praised EDO’s focus on data interoperability and how their approach aligns with Kantar’s audience analytics software.

• EDO’s ongoing commitment to interoperability and outcome measurement ensures that both buyers and sellers can optimize impact and efficiency in convergent TV advertising.

EDO’s Engaged Audience Planning is a game-changer for TV advertisers looking to optimize their media investments for both reach and results. By combining AI-driven insights with data interoperability, EDO is helping brands improve ad-driven engagement, resulting in greater ROI across linear and streaming TV. With its seamless integration into existing planning workflows, this solution is poised to redefine the future of convergent TV advertising.

In a landscape where content creators are increasingly frustrated with unpredictable earnings and algorithmic manipulation, DogeNote.ai emerges as a game-changer. Unlike traditional video platforms, DogeNote.ai is designed to offer fair monetization, AI-powered content discovery, and a transparent system that prioritizes creator control and audience interaction. Fred Chao, the Founder and CEO of DogeNote.ai, promises a sustainable and transparent digital environment for creators to thrive in.

Pointers:

1. AI-Powered Content Discovery

• DogeNote.ai offers a personalized content feed that avoids artificial promotion, ensuring genuine content discovery.

• This means content creators no longer have to battle against shifting algorithms to get their work noticed. The platform uses AI to serve relevant content to users, making the discovery process more natural and user-driven.

2. Fair Monetization for Creators

• DogeNote.ai brings creators a more transparent revenue model with direct audience contribution and shared-revenue modes.

• Unlike other platforms with unpredictable earnings, DogeNote.ai allows creators to make a sustainable income through clearer and more consistent revenue-sharing options.

3. User Privacy & Data Control

• Privacy-focused and data-conscious, DogeNote.ai gives users and creators more rights to their data and content.

• This is a standout feature, as many platforms fail to offer adequate control over user data. DogeNote.ai ensures both creators and audiences feel secure in using the platform.

4. Balanced Content Moderation

• The platform has implemented fair and clear content moderation policies designed to foster a safe and healthy space for users.

• This approach ensures creators can freely express themselves while maintaining the platform’s integrity and user well-being.

5. Shifting the Paradigm of Creator Platforms

• According to Fred Chao, DogeNote.ai addresses the frustration many creators face when their reach is reduced due to algorithmic changes.

• By eliminating the need for creators to guess what makes their content successful, DogeNote.ai ensures a fairer experience with consistent engagement and monetization opportunities.

DogeNote.ai isn't just another video-sharing app—it's a paradigm shift in the creator economy. With its AI-powered content discovery, fair monetization models, and commitment to user privacy, DogeNote.ai offers an alternative to the opaque and unpredictable systems of traditional platforms. Creators can finally take control of their digital content and make a sustainable income, all while enjoying transparency and fair play. Whether you're a creator looking for better opportunities or an audience member seeking more control over the content you see, DogeNote.ai offers a new, innovative space for growth.

Innovid, a leader in the creation, delivery, and measurement of advertising, has unveiled its 2024 CTV Advertising Insights Report, offering a comprehensive look into the fast-evolving world of connected TV (CTV). Based on data from hundreds of billions of video ad impressions, this year’s report underscores the unprecedented growth of CTV and identifies key opportunities for advertisers looking to capitalize on this rapidly expanding medium.

As CTV has reached a tipping point, the report highlights that live sports and streaming platforms are redefining how advertisers engage with audiences. The data reveals critical insights that will help advertisers optimize their strategies in the growing CTV landscape.

Pointers:

1. The Reach Gap: A Major Opportunity for Advertisers

• In 2024, CTV campaigns reached an average of 19.64% of U.S. households, with a frequency of 7.09.

• This gap between ad investment and viewership signals a massive opportunity for brands to expand their reach and improve the effectiveness of their campaigns.

• As CTV continues to grow, optimizing reach will be essential for advertisers aiming to maximize engagement and ROI.

2. Interactivity Drives Engagement and Shoppable Ads

• Interactive CTV ads, such as product galleries, overlays, and QR codes, generated 71 seconds of additional viewer time on average compared to standard pre-roll ads.

• Notably, QR code usage grew more than 3x year-over-year, indicating that both brands and viewers are embracing shoppable formats that enable direct interaction with ads.

• This shift towards interactive and immersive advertising presents a valuable opportunity for brands to engage viewers in more meaningful ways.

3. Oversaturation Risks in High-Investment CTV Campaigns

• While the average frequency of CTV ads in 2024 was 7, high-investment campaigns with over 200 million impressions saw this number rise to 10+.

• As CTV advertising spend increases, managing frequency is becoming mission-critical to avoid ad fatigue and oversaturation.

• Emerging technologies now allow brands to optimize frequency control, shifting budgets away from overexposed households to untapped audiences, improving campaign efficiency.

4. The Growing Role of Live-Streamed Events

• Live sports, once a stronghold of linear TV, have now found a massive audience in live-streaming formats, further driving CTV's growth.

• This transition opens up significant opportunities for brands to advertise in real-time, leveraging the dynamic nature of live events for greater engagement.

Innovid’s 2024 CTV Advertising Insights Report paints a picture of a CTV advertising landscape that is rapidly evolving and filled with opportunities. The explosion of interactive and shoppable ads, coupled with the rise of live-streamed events, signifies a new era of advertising sophistication and scale. By embracing smarter frequency control, interactive formats, and real-time optimization, advertisers can unlock significant value in their CTV strategies. As the market grows, both advertisers and publishers have powerful tools to drive engagement, improve efficiency, and deliver better outcomes for their audiences.

OPIC Technologies, Inc., the global leader in Spatial Livestream Technology, is introducing an innovative way for art influencers and galleries to share their work with a global audience—through real-time, immersive video that captures depth, texture, and spatial context. This groundbreaking technology takes the art-sharing experience beyond the limitations of static images or traditional livestreams, offering a more engaging and realistic digital experience.

By preserving the physical context of art—whether showcasing sculptures, paintings, or full exhibits OPIC’s Spatial Livestreaming allows viewers to experience art the way it was intended: in space, with light, scale, and material detail fully visible. This enables artists, curators, and galleries to connect with audiences in a more dynamic and intimate way, regardless of physical distance.

Pointers:

1. The Power of Spatial Context in Art Sharing

• Traditional livestreams and images fall short in conveying the spatial nature of art. OPIC’s technology captures the depth and texture of works, providing a more immersive experience.

• Viewers can now experience artworks as they exist in space, observing how light interacts with surfaces, and how one piece relates to its environment. This approach adds an emotional and educational layer to art appreciation.

2. Expanding Reach Beyond Physical Limitations

• With Spatial Livestreaming, art influencers and galleries can now expand their reach to audiences beyond the physical limitations of their venues.

• Whether it’s an intimate studio tour, a live critique, or a full gallery walkthrough, creators can now share the process of their art and engage with global audiences in real-time.

• For institutions like museums and galleries, this technology opens new doors for educational programs, global access, and cultural outreach to those unable to visit in person.

3. Enhancing Art Experiences for Education and Appreciation

• For art influencers, this technology provides an incredible tool for sharing creative processes and interacting with followers on a deeper level.

• Galleries and museums can offer live tours, exhibit highlights, and commentary, enriching the viewer’s understanding of the artwork and its context.

• This approach fosters appreciation of art, making it more accessible and engaging for a broader audience.

4. Immersive Storytelling for Curatorial Experiences

• OPIC’s platform empowers creators and curators to tell stories in immersive ways that reflect the depth and complexity of visual art.

• From solo broadcasts in art studios to curated gallery experiences, this technology supports a range of dynamic storytelling formats that engage and inform viewers, enriching the cultural narrative.

OPIC Technologies’ Spatial Livestreaming is set to transform how art influencers, galleries, and museums share and experience visual art. By capturing the spatial context and interactive qualities of artworks, this innovative technology enhances the digital art experience, bringing a closer approximation of the in-person encounter to audiences worldwide. This immersive platform offers unprecedented opportunities for education, appreciation, and global access to the visual arts, paving the way for a more dynamic future in art sharing.

India, one of the fastest-growing markets for Zoho Corporation, has seen its traditional industries embracing digital tools to streamline operations, enhance productivity, and enable growth. A standout example is Swiss Pac, a leading sustainable packaging manufacturer in India, which recently underwent a digital transformation with the help of Elsner Technologies, a Zoho Authorized Partner. By deploying a tailor-made Zoho CRM solution, Elsner Technologies helped Swiss Pac overcome operational challenges, optimize sales processes, and improve customer intelligence—paving the way for other legacy manufacturers to modernize their infrastructure.

Pointers:

1. The Challenge: Managing Growth in Traditional Operations

• Swiss Pac, with its three-decade legacy of packaging innovation, had expanded rapidly, but growth brought operational challenges.

• The company struggled with:

  • Disjointed lead and customer data

  • Missed follow-ups due to manual processes

  • Inadequate reporting tools for tracking sales pipelines

  • Inefficient communication across sales channels

2. The Solution: Zoho CRM for Seamless Digital Transformation

• Elsner Technologies architected a robust Zoho CRM ecosystem that centralised all customer data and automated key processes.

• The implementation delivered significant benefits, including:

  • Sales Pipeline Automation: Improved visibility and forecasting, leading to faster closures and better resource planning.

  • WhatsApp Business & IVR Integration: Enabled real-time customer response management, streamlining communication channels.

  • Smart Lead Capture: Integrated data from platforms like IndiaMart, Google Ads, and Swiss Pac’s website, automating lead flow.

  • Workflow Automation: Reduced manual tasks and automated reminders for abandoned leads, enhancing internal efficiency.

3. Rewiring the Sales Culture for Agility

• Harshal Shah, CEO of Elsner Technologies, emphasized the focus on agility: “Our priority was to build a connected system that empowers the Swiss Pac team to focus more on customer relationships and less on operational friction.”

• The solution wasn’t just about implementing software; it was about reshaping Swiss Pac’s sales culture to be more adaptable, efficient, and data-driven.

4. Why Zoho CRM Matters for Indian Manufacturing

• In sectors like packaging, textiles, and heavy engineering, many family-run businesses are transitioning to modern tech solutions to remain competitive.

• A Zoho CRM implementation, led by trusted partners like Elsner Technologies, provides both quick wins and long-term scalability for manufacturers.

• Zoho’s suite of tools, including Zoho Analytics, Zoho One, and Zoho Books, offers an integrated and affordable CRM alternative, providing manufacturers with a unified system without the high cost of larger CRM platforms.

Elsner Technologies’ successful deployment of Zoho CRM for Swiss Pac highlights the transformative power of digital tools in Indian manufacturing. By solving operational inefficiencies and enhancing customer interactions, Zoho CRM has helped Swiss Pac modernize its growth infrastructure. As more traditional industries in India look to embrace digital transformation, Zoho and its authorized partners provide an invaluable solution for businesses seeking scalable growth and operational agility.

Linqia, a leader in creator-driven advertising, is redefining the role of influencer content in modern marketing with its new Creator Ads solution. This game-changing campaign demonstrates how creator content can be seamlessly transformed into high-quality, multi-format advertisements for every screen and channel, from Connected TV (CTV) commercials to billboards in Times Square. The campaign showcases the power of creator-driven storytelling and its potential to fuel an entire brand's marketing engine.

Pointers:

1. The Concept: Creator-Driven Ads with a Twist

• Linqia’s campaign, centered around the Linqia Sea Moss Gel, a fake product designed to “calm marketing chaos,” featured eight well-known influencers.

• The influencers were asked to film unscripted, spoof-style videos reviewing the fake product. Instead of posting the content on their social media, the creators sent the videos directly to Linqia.

• These clips were then stitched together to create modular content, ready for distribution across multiple marketing channels, including TV, billboards, YouTube ads, and train station spots.

2. Modular Content for Maximum Impact

• The beauty of this approach lies in the modular content model, where a single influencer clip can be repurposed into a multi-channel campaign.

• Influencers like Brandon Smithwrick, Director of Content and Creative at Kickstarter, highlighted how this process unlocks scale for brands: "This is the approach more brands should be considering when they want to balance content distribution with creator content."

• The campaign's final video is a polished, cross-platform hero spot that illustrates the creative process of repurposing influencer content into high-performing brand storytelling.

3. Creator Ads: Fuel for Every Brand’s Marketing Engine

• Keith Bendes, Chief Strategy Officer at Linqia, emphasized the versatility of creator content: “Great creator content isn’t limited to just social media. It’s fuel for a brand’s entire marketing engine.”

• With Creator Ads, brands can now leverage influencer content across CTV spots, billboards, and digital ads, reaching wider audiences beyond the confines of social feeds.

4. Behind the Scenes with Influencers

• The eight participating creators—Lia Haberman, Lindsey Gamble, Nathan Poekert, Gabriel Gomez, Brandon Smithwrick, Kate Winick, Tamika Bazile, and Morgan Cox—shared their experiences of the process on LinkedIn and in their newsletters.

• The campaign gave the influencers a unique chance to showcase the evolution of their content, further engaging their followers with behind-the-scenes insights into how creator content can be scaled across paid and owned channels.

Linqia’s Creator Ads campaign proves that influencer content has far-reaching potential, stretching well beyond social media. By transforming creator videos into modular, cross-platform ads, Linqia is helping brands tap into the power of creator-driven storytelling to enhance their marketing strategies. As the industry continues to evolve, creator content is increasingly becoming a foundational element of every brand’s media strategy, empowering them to scale and engage audiences across all channels.