Linqia, a leader in creator-driven advertising, is redefining the role of influencer content in modern marketing with its new Creator Ads solution. This game-changing campaign demonstrates how creator content can be seamlessly transformed into high-quality, multi-format advertisements for every screen and channel, from Connected TV (CTV) commercials to billboards in Times Square. The campaign showcases the power of creator-driven storytelling and its potential to fuel an entire brand's marketing engine.

Pointers:

1. The Concept: Creator-Driven Ads with a Twist

• Linqia’s campaign, centered around the Linqia Sea Moss Gel, a fake product designed to “calm marketing chaos,” featured eight well-known influencers.

• The influencers were asked to film unscripted, spoof-style videos reviewing the fake product. Instead of posting the content on their social media, the creators sent the videos directly to Linqia.

• These clips were then stitched together to create modular content, ready for distribution across multiple marketing channels, including TV, billboards, YouTube ads, and train station spots.

2. Modular Content for Maximum Impact

• The beauty of this approach lies in the modular content model, where a single influencer clip can be repurposed into a multi-channel campaign.

• Influencers like Brandon Smithwrick, Director of Content and Creative at Kickstarter, highlighted how this process unlocks scale for brands: "This is the approach more brands should be considering when they want to balance content distribution with creator content."

• The campaign's final video is a polished, cross-platform hero spot that illustrates the creative process of repurposing influencer content into high-performing brand storytelling.

3. Creator Ads: Fuel for Every Brand’s Marketing Engine

• Keith Bendes, Chief Strategy Officer at Linqia, emphasized the versatility of creator content: “Great creator content isn’t limited to just social media. It’s fuel for a brand’s entire marketing engine.”

• With Creator Ads, brands can now leverage influencer content across CTV spots, billboards, and digital ads, reaching wider audiences beyond the confines of social feeds.

4. Behind the Scenes with Influencers

• The eight participating creators—Lia Haberman, Lindsey Gamble, Nathan Poekert, Gabriel Gomez, Brandon Smithwrick, Kate Winick, Tamika Bazile, and Morgan Cox—shared their experiences of the process on LinkedIn and in their newsletters.

• The campaign gave the influencers a unique chance to showcase the evolution of their content, further engaging their followers with behind-the-scenes insights into how creator content can be scaled across paid and owned channels.

Linqia’s Creator Ads campaign proves that influencer content has far-reaching potential, stretching well beyond social media. By transforming creator videos into modular, cross-platform ads, Linqia is helping brands tap into the power of creator-driven storytelling to enhance their marketing strategies. As the industry continues to evolve, creator content is increasingly becoming a foundational element of every brand’s media strategy, empowering them to scale and engage audiences across all channels.