Perion, a leader in advanced advertising technology, has announced the launch of a groundbreaking ad experience powered by generative AI. This cutting-edge solution allows advertisers to integrate a custom AI chatbot directly into their ad formats, enabling real-time, personalized interactions. The results are already impressive: Visit Savannah’s campaign, powered by this new feature, achieved a 14% increase in user engagement, showcasing the immense potential of AI-driven advertising.

Pointers:

1. The Power of AI in Modern Advertising

• Perion’s new AI chatbot integration allows brands to engage users with hyper-personalized experiences, combining conversational AI with advertising.

• This AI-driven chatbot can respond to both pre-programmed topics and free-form questions, offering users a more interactive and engaging ad experience.

2. A First-of-Its-Kind Experience for Advertisers

• The generative AI chatbot is embedded within one of Perion’s High Impact ad formats, delivering real-time, personalized interactions that feel natural and engaging.

• This integration is a game-changer for brands looking to bridge the gap between advertising and conversational AI, enhancing how brands connect with their audiences.

3. Case Study: Visit Savannah’s Success

• Visit Savannah, one of the first to use this new technology, saw a 14% boost in user engagement by leveraging the AI chatbot to provide instant answers and tailored content to tourists.

• According to Angela Westerfield, CMO of Visit Savannah, the integration allowed them to engage customers in a way that was more meaningful and seamless, providing instant, accurate information about their brand.

4. Perion’s AI-Powered Platform: Perion One

• This chatbot integration is part of Perion’s Perion One strategy, a unified AI-powered platform designed to tackle modern marketing challenges.

• The Perion One suite includes other innovative solutions like SORT® (privacy-safe targeting) and WAVE™ (dynamic audio ads), all designed to help advertisers reach their goals more effectively.

5. Transforming the Future of Advertising

• Tal Jacobson, CEO of Perion, emphasized that this AI integration represents a unique opportunity for brands to engage with consumers on a deeper, more personalized level.

• This technology is poised to transform advertising strategies, offering a more dynamic and engaging way for brands to connect with their audiences.

Perion’s generative AI chatbot is redefining how brands can engage with their audiences, providing instant, personalized content and boosting user engagement in ways previously unimagined. With Visit Savannah’s campaign already demonstrating impressive results, this technology is set to revolutionize the advertising landscape, offering new opportunities for brands to connect meaningfully with consumers.