Madhive, the unified operating system powering local media, has launched Maverick AI, an advanced intelligence layer engineered to enhance every phase of the advertising campaign lifecycle from pitch to payment. This innovation marks a pivotal shift in how local advertising is executed, optimized, and measured at scale.

The Foundation: A Unified OS for Local Media

• Madhive serves as the tech backbone for leading broadcasters and media companies

• Its white-labeled platform handles planning, selling, and optimizing omnichannel campaigns

• Built for the unique complexity of local advertising markets

What Is Maverick AI?

• An embedded AI layer, not a bolt-on feature

• Designed to enhance speed, autonomy, and efficiency across campaign workflows

• Powers real-time decisions, insights, and optimizations for all users—from sellers to execs

Core Maverick AI Features

1. Maverick SmartProposal

• Builds branded media plans in minutes

• Provides proactive insights and dynamic recommendations

• Shortens sales cycles and increases average order size and revenue

2. Maverick Audiences

• Generates AI-curated audience segments instantly

• Eliminates platform hopping and manual data handling

• Enhances targeting accuracy and performance

3. Maverick Outcomes

• Uses predictive analytics to optimize toward specific goals

• Supports diverse KPIs: foot traffic, site visits, online sales

• Enables in-flight campaign adjustments for better results

Proven Impact Across the Industry

• Media companies report faster sales and higher product volume

• Agencies gain clear, data-backed rationale for campaign strategies

• Vica CEO reports a 286% increase in conversions driven by Maverick

• Maverick AI delivers both pre-campaign insight and post-campaign analysis

Company Momentum and Strategic Growth

• Backed by $300 million in funding from Goldman Sachs (2023)

• Acquired Frequence, an omnichannel workflow platform (2024)

• Rapid expansion of client roster, executive team, and tech stack

With the introduction of Maverick AI, Madhive is not just adding features—it's embedding intelligence directly into the core of campaign operations. From automating proposals to optimizing outcomes, Maverick empowers advertisers to deliver smarter, faster, and more effective campaigns tailored to the unique demands of local media. It sets a new industry benchmark in AI-driven advertising efficiency.