Whalar Group, a global leader dedicated to empowering creators, today announced a strategic investment from three powerhouse investors: Marc Benioff, founder of Salesforce; Shopify; and Neal H. Moritz, acclaimed Hollywood producer and founder of Original Film. This marks a major milestone in Whalar Group’s journey to build the future infrastructure for the Creator Economy.

Whalar Group’s Vision for the Creator Economy

Neil Waller, Co-CEO & Co-Founder, emphasized:

“The Creator Economy is now mainstream. Creators are professionalizing with teams, new technologies, and diverse revenue streams. We’re building infrastructure that lets creators operate like major entertainment companies but with agility to innovate and compete.”

Whalar’s Unique Ecosystem for Creators

Whalar Group’s integrated ecosystem supports creators through six core companies:

• Whalar: Leading independent creator and social agency

• Sixteenth: Global 360° creator talent management

• The Lighthouse: First-ever IRL campus for creators to learn, make, and belong

• Foam: Operating system for managing digital talent

• Moby Ventures: Venture studio bringing creators’ ideas to life

• Umi Games: Gaming studio connecting brands and creators via Fortnite, Roblox, and Minecraft

Investor Contributions & Strategic Importance

• Shopify: Backing from Shopify’s internal venture team highlights the shared belief in community-led commerce and creators as entrepreneurs.

  • Harley Finkelstein, Shopify President:

    “Creators have built ecosystems on Shopify, supercharged by Whalar Group, turning communities into thriving businesses.”

• Neal H. Moritz: Hollywood powerhouse and prolific producer with $12B+ box office earnings, strengthens Whalar’s link to entertainment.

  • Neal H. Moritz:

    “Creators today hold the power and originality once reserved for studios. We’re excited to help them scale lasting IP with Whalar.”

• Marc Benioff: Visionary founder of Salesforce and Shopify, bringing deep tech and commerce insight to Whalar’s growth.

This strategic investment signals a new chapter for Whalar Group as it scales its innovative ecosystem, enabling creators worldwide to build thriving, professional businesses with diverse revenue streams. With support from leaders in tech, commerce, and entertainment, Whalar is positioned to shape the future of the Creator Economy.