Haley Marketing Group Expands Recruitment Marketing with Polaris Acquisition | Martech Edge | Best News on Marketing and Technology
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Haley Marketing Group Expands Recruitment Marketing with Polaris Acquisition

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Haley Marketing Group Expands Recruitment Marketing with Polaris Acquisition

Haley Marketing Group Expands Recruitment Marketing with Polaris Acquisition

PRWeb

Published on : May 23, 2025

Haley Marketing Group, a leader in website development, content, and recruitment marketing for staffing industries, has acquired Polaris Recruitment Communications. This strategic move strengthens Haley Marketing’s recruitment marketing capabilities, offering clients enhanced solutions to optimize talent acquisition.

Polaris Recruitment Communications

  • Founded in 2004 with deep expertise in recruitment marketing strategy and career site development.

  • Specializes in Indeed job advertising, paid recruitment media (PPC and traditional ads), and social recruiting.

  • Experience serving high-volume retailers, law firms, higher education, manufacturing, and healthcare sectors.

  • Extensive knowledge of HR, recruitment advertising, media strategy, and client services.

Benefits of the Acquisition for Haley Marketing

  • Adds 20 years of recruitment marketing experience to Haley Marketing’s team, more than doubling its expertise.

  • Enhances the company’s ability to provide advanced digital and web solutions combined with recruitment marketing depth.

  • Creates strong synergy between Haley Marketing and Polaris teams to deliver greater client value.

Client Impact and Future Opportunities

  • Expanded service portfolio now includes improved candidate quality and reduced job advertising costs.

  • Enhanced effectiveness of social media campaigns, paid ads, SEO, and traditional recruitment media.

  • Empowers clients with a comprehensive approach to recruitment marketing and talent acquisition strategies.

The acquisition of Polaris Recruitment Communications marks a significant growth milestone for Haley Marketing Group. By combining two industry leaders, the company strengthens its position as a comprehensive recruitment marketing partner, delivering innovative, cost-effective solutions to clients across diverse industries.