Assembly, a Stagwell agency, has launched Scene Modeled Media Attribution (MMA), an advanced enhancement to its proprietary STAGE Scene app. This new marketing mix modeling (MMM) tool is designed to transform how brands measure, optimize, and maximize the impact of their marketing campaigns.

What is Scene MMA?

• Scene MMA improves marketing mix model outputs by increasing their frequency and granularity, providing brands with detailed and actionable campaign insights.

• Automates data processes to create a seamless, turnkey solution for clients, enabling better understanding of business outcomes such as leads, acquisitions, and sales.

• Integrates fully into Assembly’s global operating system, STAGE, enhancing the agency’s suite of custom-built marketing products.

Benefits and Features

• Increased ROI: Brands can expect up to a 13% improvement in return on investment through smarter campaign optimizations.

• Faster Modeling: Scene MMA reduces modeling time by 26%, enabling quicker decision-making and responsiveness.

• Cost Efficiency: Delivers an average 30% reduction in cost compared to other marketing mix modeling platforms.

• Unified Attribution: Resolves discrepancies across platforms, web analytics, and MMM data, reducing fragmentation of attribution truth.

• Real-Time Optimization: Enables media teams to refresh data and optimize campaigns faster across all channels, beyond just performance media.

• Automated Data Engineering: Standardizes input models and automates data workflows, lowering barriers to MMM adoption.

• AI-Powered Insights: Uses STAGE AI to accelerate modeling and provide intelligent allocation recommendations across marketing channels.

Industry Recognition and Future Outlook

• Assembly recently achieved META Certified Company status, underscoring its expertise with META technologies for digital campaign management.

• Scene MMA is currently in BETA testing and will be available to clients later this year.

• This innovation marks a significant milestone in Assembly’s commitment to delivering technology-driven marketing measurement and optimization solutions.

Quotes

"We're excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimize their marketing strategies," said Tim Lippa, Global Chief Product Officer at Assembly.
"META has been great to work with, supporting us as we continue to push the envelope on what's possible with data and technology."

Assembly’s Scene MMA sets a new standard in marketing mix modeling, empowering brands to achieve superior campaign efficiency, cost savings, and data-driven marketing decisions through advanced technology and AI integration.