In today’s competitive digital landscape where seamless, personalized customer experiences are crucial, Airship, the cross-channel customer experience leader, announced two powerful new capabilities — Branching and Custom Views within its Airship Experience Platform. These innovations enable marketing, product, and growth teams to deliver agile, adaptive digital experiences without lengthy development cycles or rebuilding native content.

Branching: Adaptive Journeys in Real Time

Airship’s Branching empowers marketers to create dynamic customer journeys that react instantly to individual user behaviors. Whether it’s skipping irrelevant onboarding steps, tailoring surveys based on prior answers, or pivoting promotional flows according to expressed interests, Branching eliminates the need for coding or developer involvement — delivering smarter, more personalized content that drives engagement and conversion.

Custom Views: Reuse High-Performing Native Content

Custom Views lets teams seamlessly integrate existing native app or website components — like interactive maps, shopping carts, loyalty dashboards, or booking interfaces — into cross-channel campaigns. By reusing proven, high-quality elements, brands avoid redundant development, speeding time to market and maintaining consistency across all customer touchpoints.

Why This Matters

Static, generic experiences lead to user drop-off and lost opportunities. Airship’s new tools break the trade-off between personalization and scalability, empowering teams to deliver one-to-one experiences at scale. The platform’s no-code visual editor, combined with AI-driven automation and segmentation, helps marketers execute personalized strategies that were previously resource-intensive or technically challenging.

Leadership Quote

“For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution,” said Mike Herrick, CTO of Airship. “Branching and Custom Views liberate marketers to build adaptive experiences that resonate with individuals — efficiently and at scale — unlocking greater value from every customer interaction.”

By integrating Branching and Custom Views, Airship enables brands to unify and optimize the entire customer journey, increasing loyalty, accelerating growth, and maximizing customer lifetime value with unprecedented personalization and interactivity.