800.com, a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4). This integration empowers businesses to seamlessly track phone calls alongside website interactions and conversions, providing a holistic view of marketing performance.

Features of 800.com GA4 Integration

• Unified Call and Web Tracking: Track phone calls as part of GA4’s custom events alongside website interactions, conversions, and behavioral data.

• Enhanced Attribution: Attribute calls to specific marketing campaigns, ads, or referral sources for precise ROI measurement.

• Detailed Call Analytics: Measure call duration, lead source, voicemail, SMS, and qualification status to better qualify leads and optimize marketing strategies.

• Segmented Customer Insights: Tag and segment callers and leads within GA4 to improve targeting and campaign personalization.

• Marketing Spend Optimization: Use real conversion data to refine budget allocation and maximize marketing effectiveness.

Expanding Marketing Integrations

800.com continues to build a robust ecosystem with additional integrations for Slack, Meta Ads, Google Ads, and more planned. This growing suite supports businesses in managing call data within broader marketing and e-commerce workflows.

Why Choose 800.com?

• Recognized by thousands of customers with a 4.7-star rating on G2 and Capterra.

• Provides an ideal balance of comprehensive call tracking features and cost-effective pricing, especially suited for small and medium businesses.

• Offers an easy-to-use, full-stack call tracking platform with dozens of integrations to simplify marketing analytics.

“Our customers want sophisticated marketing analytics in an easy-to-use platform—and that’s exactly what 800.com delivers: a full-stack call tracking system with dozens of integrations,” said Tom English, VP of Marketing at 800.com.

The 800.com GA4 integration marks a significant step toward unified marketing measurement, giving businesses the tools to connect call tracking with digital marketing data, optimize campaigns, and improve ROI with confidence.