Bloomberg has taken a significant step in expanding its alternative data offerings by integrating Similarweb's robust web traffic analytics into its Bloomberg Terminal through the {ALTD<GO>} function. This move deepens Bloomberg's commitment to empowering investors with near real-time, digital-first insights, enabling better forecasting of company performance and detection of emerging trends across industries.

The integration brings Similarweb’s powerful web and app traffic data sourced from over 200 million devices and spanning 100 million websites—into the hands of Bloomberg Terminal users.

Features of the Bloomberg–Similarweb Integration

1. Enhanced Web Traffic Visibility Across 3,000 Companies

• Provides granular, daily-level web traffic data across 190 countries.

• Covers both public and private companies with a focus on digital-first operations.

• Data available with a 7-day lag and includes five years of historical records.

2. Broader Sector and International Coverage

• Expands to sectors such as SaaS, e-commerce, artificial intelligence, streaming media, technology, media, telecommunications (TMT), and healthcare.

• Enriches global insights by incorporating companies from across major economic regions.

3. Powerful Digital Intelligence for Investors

• Enables nowcasting of company key performance indicators (KPIs).

• Helps validate patterns found in other alt-data sources like consumer transaction and foot traffic data.

• Facilitates benchmarking of competitors and early detection of growth or decline.

4. Seamless Bloomberg Terminal Integration

• Data accessible through the familiar {ALTD<GO>} command.

• Sits alongside datasets from Bloomberg Second Measure (consumer transactions) and Placer.ai (foot traffic), offering a multi-layered analysis experience.

• Part of Bloomberg’s Alternative Data Analytics Platform launched in 2023.

Strategic Value for Investors

According to Or Offer, CEO of Similarweb, “A company’s online footprint often reveals shifts in performance long before traditional indicators.” This new capability ensures investors can stay ahead of market movements by leveraging digital behavior data before earnings reports or other conventional metrics are released.

Richard Lai, Bloomberg’s Global Head of Alternative Data, added, “Clients increasingly demand faster, more predictive signals. By embedding Similarweb into Terminal workflows, we deliver timely, actionable insights.”

The integration of Similarweb into Bloomberg’s ALTD<GO> marks a transformative step in alternative data usage within institutional investing. By combining traditional and non-traditional data under a unified platform, Bloomberg is equipping market professionals with sharper tools to analyze company performance and navigate fast-changing markets with confidence.

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