Cents, the all-in-one business management platform for garment care SMBs, has unveiled powerful updates to Cents Accelerate, its marketing automation suite. These enhancements help laundry businesses retain more customers, increase repeat revenue, and manage engagement efforts—all from one platform.

As small and medium-sized laundry businesses face rising competition, Cents positions itself as a strategic partner, enabling operators to combine customer data with robust automation tools.

Enhanced Marketing Tools in Cents Accelerate

1. Automated Campaigns

• "Set it and forget it" functionality for personalized email/SMS communications.

• Campaigns are triggered by customer behaviors like:

  • First-time signups

  • Completed orders

  • Review requests

  • VIP tier achievements

• Helps drive engagement and repeat purchases with zero manual work.

2. Advanced Segmentation & Targeting

• Leverages in-platform customer data to:

  • Target specific segments (e.g., new vs. loyal customers)

  • Deliver relevant promotions and messages

• Increases effectiveness by aligning messaging with customer behavior.

3. Customizable Flows and Templates

• Choose from pre-built campaign templates or create custom flows.

• Templates maintain brand consistency and speed up execution.

• Supports both email and SMS marketing for multichannel reach.

4. Real-Time Performance Analytics

• Track opens, clicks, and conversions directly in the Cents dashboard.

• Use analytics to:

  • Refine campaigns

  • Identify high-performing segments

  • Drive data-informed decisions

Proven Customer Success

Early adopters are already seeing tangible results:

“We collected five reviews on the first day,” said Horace Lewis, owner of Xpress Laundry.
“I set up three VIP tiers with SMS discounts that trigger automatically—this feature is amazing.”

Key highlights from user feedback:

• Seamless SMS/email campaigns

• Significant lift in Google Reviews

• Improved loyalty through tier-based VIP promotions

Solving Key Marketing Challenges

Cents Accelerate addresses common pain points for SMB operators:

• Template Library: Easily customizable with brand visuals and messaging.

• Trigger-Based Automation: Ensures timely engagement with no manual input.

• Two-Way Chat: Enables real-time customer interaction and support.

• Zero Tech Overhead: Fully integrated into the existing Business Manager dashboard, with no need for extra tech resources.

With the new enhancements to Cents Accelerate, laundry businesses can automate, personalize, and optimize their marketing—all in one place. By streamlining customer engagement and simplifying campaign management, Cents empowers operators to retain more customers, grow repeat business, and operate more efficiently.

These updates are available immediately to all existing Cents users, setting a new standard for marketing automation in the garment care industry.

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