The American Marketing Association (AMA) is back with Season 5 of its acclaimed podcast Marketing / And, hosted by AMA’s CEO Bennie F. Johnson. With each new season, the podcast digs deeper into the evolving landscape of marketing and this season’s theme centers around one powerful question: What is marketing’s superpower?

The answer, according to Johnson and his guests, is clear: Innovation.

From conversations about AI and human intelligence to risk-taking and sustainability, Marketing / And continues to be a go-to listening experience for marketers who want to lead with purpose, creativity, and forward-thinking strategies.

Themes of Season 5

This season of Marketing / And brings together visionary voices and industry leaders to explore the forces reshaping the marketing world.

1. Innovation at the Core

• Season 5 spotlights innovation as the engine of marketing success.

• From emerging technologies to radical shifts in branding, episodes unpack how marketers can stay ahead of the curve.

2. Human Intelligence Meets AI

• A key conversation this season is the convergence of AI and human creativity.

• Guests discuss how AI can support—not replace—strategic thinking, content development, and campaign execution.

3. Rethinking Risk Aversion

• Marketing innovation often stalls due to a culture of risk aversion.

• Episodes in Season 5 offer insight into embracing experimentation and learning from failure to unlock creative breakthroughs.

4. Ethical Leadership in a Rapidly Evolving World

• The podcast dives into ethics in marketing, covering responsible data use, inclusive messaging, and transparent brand behavior.

• Guests emphasize the marketer’s role in building public trust and guiding organizations through values-based decision-making.

5. Sustainable Marketing Practices

• In a time of increasing environmental consciousness, AMA highlights sustainability as a core marketing value.

• The season explores how brands can balance performance with purpose—and turn sustainability into a differentiator.

Host Perspective: Bennie F. Johnson’s Vision

“Marketing is not simply changing—it’s evolving,”
— Bennie F. Johnson, CEO, AMA

Johnson sees marketing as more than a function—it’s a discipline of transformation. As host, he brings energy and insight to each episode, inviting guests who offer both practical wisdom and bold ideas for the future of the industry.

“With the launch of each new episode, I am inspired by the knowledge and perspectives our guests bring to the marketing profession,” Johnson shares. “Through technology and better practices, marketing is expanding its impact in powerful ways.”

Not Just a Podcast: A Thought Leadership Platform

Marketing / And is more than a podcast series—it's part of AMA’s larger effort to advance the marketing profession through:

• Accessible learning via episodes available on all major podcast platforms.

• C-Suite level perspectives designed for practitioners, educators, and emerging leaders alike.

• Actionable takeaways that listeners can apply directly to their organizations.

By fostering dialogue on topics like AI ethics, brand evolution, and leadership responsibility, AMA is helping reshape the marketing conversation.

Season 5 of AMA’s Marketing / And podcast is a must-listen for marketing professionals navigating rapid transformation. With Bennie F. Johnson at the helm, the season focuses on innovation as the discipline’s defining superpower—and encourages marketers to think more boldly, lead more ethically, and create more sustainably.

Whether you're a CMO, a digital strategist, or a student of the craft, this season offers critical insights to inspire your next move in an ever-evolving industry.

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