In a move set to transform the creative operations landscape, Edisen, the creative technology company known for high-performance content, has officially rebranded as Orb Group. This bold transformation is more than a name change it’s a signal of intent to disrupt legacy content production models by merging creativity, operational precision, and AI-driven scale.

With marketers facing increasing pressure from budget cuts, content overload, and fragmented channels, Orb Group emerges as a future-ready partner, offering streamlined, tech-enabled solutions through its proprietary Orb1 platform.

Why the Shift to Orb Group?

• Industry Pressures Demand Innovation:

  • Gartner’s 2025 CMO Spend Survey reveals 40% of CMOs are slashing agency spend.

  • There's a growing shift to in-house content creation, driven by a need for cost-effective, scalable operations.

• Legacy Models Fall Short:

  • Traditional agencies struggle with today’s pace, platform complexity, and global demands.

  • Orb Group positions itself as an agile, tech-first alternative tailored to modern content needs.

Introducing the Orb1 Platform: Content Intelligence Meets Scale

At the core of Orb Group’s value proposition is Orb1, a smart production platform purpose-built to transform creative workflows. Orb1 is engineered to integrate with existing brand ecosystems, leveraging AI to automate and enhance every step of the content lifecycle.

Capabilities of Orb1

• Orb Smart Production

  • Modular and AI-powered shoot planning.

  • Allows brands to capture once and adapt endlessly—across formats, markets, and demographics.

  • Maximizes asset value while minimizing time and cost.

• Orb Smart Versioning

  • Uses AI for content localization, automated voiceovers, and multi-market asset adaptation.

  • Ensures global brand consistency and cultural relevance.

  • Speeds time to market with zero creative compromise.

• Orb Workflow Optimization

  • End-to-end consulting for operational improvement.

  • Maps entire content ecosystems: vendors, tools, processes.

  • Helps brands reduce inefficiencies and unlock scale.

• Orb Broadcast Distribution

  • Content delivery to OTT, digital, and broadcast with built-in rights clearance and QC.

  • Reduces formatting and distribution costs dramatically.

  • Ensures assets are “screen-ready” and compliant across platforms.

Real-World Impact: Vital Proteins Case Study

To bring its global campaign to life across 23 markets, Vital Proteins, a Nestlé Health Science brand, turned to Orb Group.

What they achieved using Orb1:

• 1 modular shoot activated across markets.

• Over 500 localized assets generated in just 5 weeks.

• 40% reduction in production costs.

• On-brand, in-culture content delivered at record speed.

“It didn’t seem possible to develop a library of assets of this scale in such a short amount of time, yet the Orb team delivered on-brand video content at scale in a fraction of the time we had planned,”
— Taylor Lear, Senior Manager, Vital Proteins

A New Model for Creative Partnerships

• AI at the Core:
  Orb1 uses machine learning to intelligently tag, version, and deploy content—cutting down manual hours and guesswork.

• Control and Clarity for Clients:
  Brands retain more control over creative processes, ensuring better ROI on every campaign.

• End-to-End Ecosystem Thinking:
  Orb isn’t just a tech provider—it acts as a strategic partner guiding brands through transformation.

“Modern content demands have outpaced traditional systems,”
— Ben Torkian, CTO, Orb Group
“We've engineered Orb1 to deliver the speed, scale, and precision brands need.”

With its transformation from Edisen to Orb Group, the company positions itself as a game-changing creative operations partner. Through its AI-driven Orb1 platform, Orb is solving the content chaos plaguing modern marketing teams—bringing intelligence, scale, and efficiency to every asset, campaign, and screen.

In a world where content is currency, Orb Group is building the new financial system.

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