Omnicom has once again solidified its position as a global leader in marketing effectiveness by being named the Most Effective Holding Group in the 2024 Effie Index®. This recognition marks the second consecutive year and the third time in four years that Omnicom has earned this top distinction, demonstrating its consistent ability to deliver impactful, results-driven campaigns worldwide.

The Effie Index, regarded as the global benchmark for marketing effectiveness, evaluates the performance of agencies, networks, and holding companies based on results from Effie Awards competitions across the globe.

Omnicom’s Dominance in the 2024 Effie Index

• #1 Most Effective Holding Group (Global)

  • Omnicom secured the top ranking for the second year in a row.

  • Recognized for setting industry standards in marketing effectiveness.

• High Rankings Among Agency Networks

  • BBDO Worldwide ranked 3rd globally.

  • DDB Worldwide ranked 4th globally.

• Top Performing Agency Office

  • AlmapBBDO named the Most Effective Agency Office globally for the second consecutive year.

• Regional Excellence in Latin America

  • Omnicom crowned #1 Holding Group in the region.

  • BBDO Worldwide and AlmapBBDO also led as the top network and agency office respectively.

Leadership Commentary on the Recognition

• John Wren, Chairman & CEO of Omnicom, stated:
  “Being recognized at the top of the Effie Index repeatedly shows how our people and agencies are staying ahead of the curve. I’m proud of their dedication and creativity.”

• Traci Alford, Global CEO of Effie Worldwide, emphasized:
  “Omnicom has once again secured the #1 position… an achievement that reflects a deep-rooted commitment to building a culture of effectiveness.”

What the Effie Index Represents

• Comprehensive Global Ranking

  • Compiled annually based on finalist and winner data from Effie Awards competitions globally.

  • Recognizes organizations that deliver campaigns with real business impact.

• Standard of Marketing Excellence

  • Recognized companies consistently create work that drives outcomes, not just output.

  • The index is used as a performance benchmark by leading marketers and agencies.

Additional Industry Accolades for Omnicom in 2024

• Named Holding Company of the Year by:

  • Gerety Awards

  • MediaPost

  • WARC’s Effective 100 List

These recognitions further reinforce Omnicom’s industry leadership and unwavering focus on effectiveness and innovation in the marketing ecosystem.

Omnicom's continued dominance in the 2024 Effie Index not only affirms its global leadership in marketing effectiveness but also highlights the strength and vision of its agency networks. With BBDO, DDB, and AlmapBBDO driving excellence across geographies, Omnicom is clearly setting the benchmark for performance, creativity, and meaningful business results in an evolving marketing landscape.

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