Tinuiti, the largest independent full-funnel marketing agency in the U.S., has been recognized by TikTok as a Media Mix Modeling (MMM) badged partner. This recognition further deepens Tinuiti’s collaboration with TikTok and underscores its leadership in data-driven marketing measurement. Alongside this achievement, Tinuiti has also introduced a cutting-edge AI SEO solution, marking a significant step in its full-funnel service evolution.

Highlights of Tinuiti’s TikTok MMM Partnership

• TikTok's Marketing Partners Program Expansion

  • Tinuiti has joined TikTok’s new MMM badge category under the Measurement umbrella.

  • The badge is part of TikTok's effort to enhance holistic marketing effectiveness.

• Proven MMM Expertise through Proprietary Tech

  • Tinuiti’s proprietary tech suite, Bliss Point by Tinuiti, enables Rapid Media Mix Modeling (rMMM).

  • This supports granular insight into TikTok’s contribution to brand performance across channels.

• Exclusive Client Benefits

  • Clients gain access to signal-resilient TikTok data and advanced MMM integration.

  • Brands benefit from optimized media investments and better campaign attribution models.

• Impact Beyond Last-Click Attribution

  • Tinuiti emphasizes TikTok’s role as an entertainment-led platform, where content drives real action.

  • The badge validates Tinuiti's capability to measure sales and ROI across the full funnel, not just conversions.

Industry Commentary and Strategic Alignment

• TikTok’s Perspective

  • Jorge Ruiz, Global Head of Marketing Science at TikTok, highlighted MMM as vital to understanding TikTok’s impact within the full marketing mix.

  • The platform aims to provide advertisers with broader, revenue-driven insights into user journeys.

• Tinuiti’s Vision

  • Jack Johnston, Senior Social Innovation Director at Tinuiti, reinforced the value of advanced, integrated measurement models.

  • Tinuiti helps clients make data-driven decisions by leveraging TikTok’s advanced MMM tools.

Furthering Innovation with Tinuiti Live and AI SEO Launch

• Tinuiti Live 2025 Highlights

  • The NYC event featured high-profile speakers from brands like Etsy, eos, OLLY, and poppi.

  • It unveiled the agency’s new go-to-market mantra: “Love Growth. Hate Waste.”—reflecting a sharp focus on performance over complexity.

• Launch of Tinuiti’s AI SEO Offering

  • The AI SEO suite enhances visibility across traditional and AI-powered search engines like Google AI Overviews and Bing Copilot.

  • Services include technical SEO, site migrations, content strategy, and retail optimization.

  • Tinuiti positions AI SEO as essential in briefing AI agents that now influence consumer decision-making.

Tinuiti’s latest partnership with TikTok and the launch of its AI SEO capabilities showcase its commitment to future-proofing marketing strategies. By leveraging robust measurement tools and embracing AI-led search innovation, Tinuiti empowers brands to optimize full-funnel performance, enhance attribution, and reduce waste in an increasingly complex media landscape.

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