As the lines between entertainment, finance, and technology continue to blur, LiveOne is strategically evolving to stay ahead. The creator-first, music and entertainment platform has announced the appointment of Steve McClurg—a renowned figure in crypto, tokenization, and capital markets—as Chief Advisor. This move signals LiveOne’s commitment to pushing deeper into digital asset innovation, expanding podcast monetization, and bridging the gap between institutional finance and creator ecosystems.

1. Why Steve McClurg and Why Now?

• McClurg is the CEO of Canary Capital and a recognized authority in:

  • Blockchain and crypto innovation

  • Institutional financial strategy

  • Token-based business models

• His advisory role marks a strategic inflection point for LiveOne as it looks to:

  • Integrate digital asset technologies

  • Monetize podcast content using blockchain-based platforms

  • Appeal to institutional investors seeking innovative entertainment assets

2. CEO Vision: Scaling Creatorship Through Crypto

• Robert Ellin, Chairman and CEO of LiveOne, emphasized McClurg’s dual expertise:

“His track record in both traditional finance and crypto is unmatched... He’ll help us enter digital markets more aggressively.”

• McClurg will guide:

  • Development of new revenue models

  • Potential crypto-based creator incentive programs

  • Tokenization of podcast and music assets

3. Strategic Goals of the Appointment

• Digital Asset Innovation:

  • Exploring NFTs, creator tokens, and new monetization layers

  • Building infrastructure for transparent royalties and licensing

• Institutional Market Integration:

  • Structuring creator content as investable products

  • Attracting funding and partnerships from traditional capital markets

• Monetization of PodcastOne Assets:

  • Aligning monetization with blockchain for micro-transactions

  • Creating long-tail value from archived content

4. About LiveOne: A Creator-First Entertainment Powerhouse

• LiveOne’s ecosystem includes:

  • Slacker, PodcastOne (Nasdaq: PODC), PPVOne, LiveXLive, DayOne Music Publishing

  • Platforms accessible via iOS, Android, Roku, Apple TV, Spotify, and more

• Its strategy emphasizes:

  • Creator monetization

  • Live and virtual events

  • Streaming + content syndication

5. Forward-Looking Strategy: Tech Meets Entertainment

• McClurg’s appointment suggests LiveOne is not just a media company, but a tech-forward platform preparing for the next era of:

  • Decentralized media ownership

  • Creator token economies

  • AI-enhanced distribution and revenue modeling

• Future initiatives could include:

  • Blockchain-based membership models

  • Web3-powered event ticketing

  • Partnerships with crypto-native platforms

LiveOne’s appointment of Steve McClurg is more than a leadership addition it’s a strategic signal. As the company scales its presence in digital entertainment, the integration of crypto, tokenization, and capital market expertise positions LiveOne to redefine how creator content is produced, monetized, and owned. With McClurg on board, LiveOne is now equipped to navigate and lead in the convergence of entertainment and Web3, setting the tone for the future of content platforms in a decentralized world.

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