In a competitive and fast-evolving lending market, ARDRI is distinguishing itself with a technology-first approach to Non-QM and business-purpose lending. At the heart of its brand and digital transformation is Julio Zambrana, who joined the company in December as Vice President of Marketing. With a legacy of delivering high-impact marketing strategies across top financial institutions, Zambrana is now helping shape ARDRI’s identity and growth trajectory in a pivotal phase of its evolution.

1. A Veteran in Financial Marketing

• With over 20 years of experience in digital marketing for the financial services industry, Julio’s credentials include:

  • Option One Mortgage (started in 1996)

  • First American Financial

  • AmeriHome Mortgage

• His strategic focus blends:

  • Digital innovation

  • Customer-centric messaging

  • Brand positioning for modern lending solutions

2. Strategic Focus at ARDRI

• Julio is tasked with building a best-in-class marketing ecosystem that amplifies ARDRI’s core value: simplifying Non-QM lending through smart technology.

• Core goals:

  • Build a cohesive brand experience across all digital touchpoints

  • Empower brokers through transparent, effective communication

  • Position ARDRI as a trusted, modern lender in the Non-QM space

3. Combining Tech + Human-Centric Messaging

• Zambrana’s approach is data-driven yet emotionally intelligent:

  • Uses real-time analytics to shape marketing strategies

  • Enhances user experiences via personalization and intuitive design

• His MBA in eCommerce (2012) further bolsters his expertise in:

  • Digital channel optimization

  • Cross-platform integration

  • Scalable lead generation strategies

4. Recognition for Versatility and Impact

• Known for his hands-on leadership, Julio was awarded a companywide “Jack of All Trades” recognition at his previous role—reflecting his:

  • Cross-functional agility

  • Tactical execution abilities

  • Ability to solve complex business challenges with creative solutions

5. CEO Perspective: Marketing as a Growth Engine

• Brian O’Shaughnessy, Founder & CEO of ARDRI, underscored the critical nature of Julio’s role:

“Marketing isn’t just support—it’s a driving force behind success.”

• ARDRI’s mission is bold: to redefine Non-QM lending through:

  • Simplified digital experiences for brokers

  • Technology-backed efficiency

  • Trust-building content and communications

6. Vision for ARDRI’s Marketing Future

• According to Julio:

“We’re not just building a brand—we’re reshaping how Non-QM lending is delivered.”

• Marketing focus areas under his leadership:

  • Website optimization for usability and lead conversion

  • Omnichannel communication that educates and engages brokers

  • Clear, compelling storytelling that reinforces ARDRI’s value proposition

Julio Zambrana’s appointment as VP of Marketing comes at a pivotal time for ARDRI, as the lender looks to scale rapidly in the Non-QM space. His decades of experience, tech-savvy approach, and reputation for hands-on execution align perfectly with ARDRI’s commitment to building a simpler, smarter, and more human-centric lending experience. As ARDRI grows, its marketing foundation—anchored by Julio—will be key to making Non-QM lending not only more accessible, but also more trustworthy.

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