BigID Rolls Out AI TRiSM: A Unified Framework to Secure and Govern AI at Scale

In the age of generative AI, model hallucinations and data breaches aren’t just hypotheticals—they’re real, recurring threats. BigID, known for its robust data security and privacy platform, is addressing these challenges head-on with the launch of AI TRiSM—Trust, Risk, and Security Management—a new suite of integrated controls built to help enterprises govern AI responsibly and proactively.

“AI risk isn’t static—and it isn’t theoretical,” said Dimitri Sirota, CEO and Co-Founder of BigID. “With AI TRiSM, we're giving organizations a unified way to detect unauthorized AI use, assess model risk, and verify data trust so they can govern AI with confidence.”

And that’s exactly what’s needed. With AI deployments exploding across industries, the security and governance infrastructure needed to manage them has lagged dangerously behind.

What Is AI TRiSM?

AI TRiSM unites three core capabilities under a single, actionable platform:

• AI Data Trust: Ensures that both training and inference datasets are compliant, accurate, and contextually appropriate—reducing model bias and performance failures.

• AI Risk Assessment: Quantifies organizational exposure across infrastructure, data usage, and third-party AI vendors—essential for navigating the growing regulatory landscape.

• AI Security Posture Management (SPM): Actively detects unauthorized generative AI use, prevents data exfiltration, and mitigates prompt injection attacks—threats that traditional security tools often miss.

Together, these features move beyond surface-level visibility. BigID is positioning TRiSM as a hands-on AI governance layer—equipped with remediation workflows and policy enforcement mechanisms that respond to real-time model behavior, usage context, and data sensitivity.

Why It Matters: AI Governance Can’t Wait

Most enterprise security and compliance frameworks weren’t designed for AI’s unique risks. From shadow AI adoption to poisoned training datasets, the risks are escalating—and multiplying.

What separates BigID from other platforms in the AI governance space is its deep roots in data intelligence. Unlike AI-native startups focused solely on model risk, BigID has the infrastructure to operationalize governance across the entire AI lifecycle—from training data pipelines to third-party usage.

Key Capabilities Include:

• Real-time monitoring of AI usage and data movement

• Risk scoring by use case, user, and vendor

• Integration with existing data governance frameworks

• Automated enforcement of privacy and compliance rules

• Blackhat pattern detection to uncover suspicious model behavior

And all of this is deeply embedded in BigID’s broader security and compliance platform—meaning customers don’t need to bolt on yet another siloed tool to secure AI.

The Emerging AI Governance Stack

The launch of AI TRiSM comes as enterprise concerns around AI accountability grow louder. Gartner recently identified AI TRiSM as a strategic imperative, estimating that by 2026, 30% of organizations will mandate AI risk controls as part of their governance framework.

BigID’s offering joins a growing landscape of governance-focused tools, including IBM’s watsonx.governance and Microsoft’s Responsible AI dashboards. But few rival BigID’s end-to-end control across data, infrastructure, and usage patterns.

The integration of AI SPM (Security Posture Management) also sets BigID apart, addressing a growing blind spot in cybersecurity as GenAI tools like ChatGPT enter the enterprise without oversight.

From Passive Monitoring to Active Governance

BigID’s AI TRiSM isn’t just another dashboard—it’s a command center for AI governance. It gives CISOs, compliance teams, and data leaders a clear, unified way to govern models, vet data, and stop AI misuse before it happens.

In a world where “just using AI” is no longer enough, governing AI is quickly becoming the new competitive edge—and BigID is giving enterprises the tools to do just that.

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ideart.ai’s Multi-Model AI Studio Shrinks Creative Workflows to Seconds

ideart.ai, a rising player in the AI creative tools space, has officially launched its Multi-Model AI Creative Studio, setting a new pace for generative content production. The upgraded platform enables creators to generate studio-quality visuals in seconds, eliminating GPU wait times and bypassing complex interfaces.

With this release, ideart.ai positions itself as a first-mover in the fast-evolving generative media space, offering a comprehensive suite of tools that integrate cutting-edge image and video models from providers such as Veo 3, Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, Wanx, and Flux. Creators can now seamlessly switch between text-to-video, image-to-video, and video-to-video workflows—all within a single unified canvas.

“ideart.ai collapses the entire storyboard-to-asset pipeline into a single click,” said Kyle Thomas, founder and CEO of ideart.ai. “We’re freeing creative teams to focus on storytelling instead of tooling.”

What’s New in the Creative Stack?

• Multi-Model Engine: ideart.ai claims early commercial adoption of next-gen models across image and video, giving users an edge in speed and diversity of visual output.

• Broadcast-Quality AI Tools: The platform includes smart lip-syncing, neural voice generation, motion key-framing, and advanced image editing—features typically found in high-end post-production environments.

• Developer-Ready: With an API-first architecture, developers can integrate ideart.ai rendering through a single REST endpoint or Supabase function call, reducing integration to mere minutes.

• Model Selector: Users can toggle between today's most sought-after AI video generators with one click, accessing distinct visual styles and production pipelines without leaving the interface.

Impact by the Numbers

Early adopters report:

• 47% reduction in creative production costs

• 10x increase in creative throughput

• 3x faster render speeds compared to GPU-based platforms

For those ready to test the platform, ideart.ai offers direct access to its generation tools at text-to-video and image-to-video pages.

As demand surges for agile, high-quality visual content across marketing, media, and enterprise storytelling, ideart.ai’s platform provides a compelling alternative to traditional video editing software and slow AI rendering queues. Its speed and simplicity could make it a go-to creative studio for startups and global enterprises alike.

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OPTIZMO Unveils ‘Deploy’ — A Smarter Way to Launch Email Campaigns

OPTIZMO Technologies, a veteran in email compliance and suppression list management, has introduced a new intelligent platform designed to streamline email campaign execution: Deploy.

After 16 years of leading innovation in email compliance, the company’s latest offering reflects a shift toward automation and orchestration for today’s complex marketing needs. Deploy allows email marketers to automate campaign workflows while maintaining rigorous compliance standards across global email regulations.

What Makes Deploy Different?

Deploy is not just another ESP add-on—it’s a full-stack deployment orchestration tool built from the ground up with marketer input. Here’s what stands out:

• Real-Time Compliance Integration: Directly connected to OPTIZMO’s suppression list engine, Deploy ensures every email sent adheres to CAN-SPAM and other international privacy laws.

• Full-Lifecycle Automation: From pairing the right contact with the right offer to deploying at optimal times, Deploy replaces tedious tasks with intelligent rules and scheduling.

• Performance-Driven Testing: The platform continuously tests subject lines, creative variations, and offers across micro-segments to identify the highest-performing combinations.

• Reputation Monitoring on Autopilot: Using live feedback from ISPs and bounce reports, Deploy adjusts campaigns in real time to protect sender reputation and avoid deliverability issues.

• Custom Rules Engine: Every system attribute—from segmentation to timing—can be fine-tuned using a rule-based logic interface.

“With Deploy, email marketers will be able to more efficiently and easily manage all of their email campaign testing and deployment within a platform that integrates with their other email technology partners,” said Khris Thayer, CEO of OPTIZMO Technologies.

The platform will make its debut at Affiliate Summit East 2025 in New York, with a broader industry rollout expected later this year.

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Energy Circle Wins 2025 CMI Award for Groundbreaking 25C Tax Credit Campaign

Portland, Maine–based marketing agency Energy Circle has won the 2025 Content Marketing Award for Best Content Marketing Program from the Content Marketing Institute (CMI) for its innovative “25C Means Business” campaign.

Beating out major global brands—including finalists from Google and Visa—Energy Circle’s campaign stood out for its strategic storytelling, measurable results, and support of insulation contractors navigating the complexities of the 25C tax credit.

“Once again, I'm amazed by the winners of this year's Content Marketing Awards,” said Stephanie Stahl, Managing Director of CMI. “These marketers are setting new standards in our industry through innovation and impact.”

About the Award-Winning Program

Developed in partnership with the North American Insulation Manufacturers Association (NAIMA) and Puelle Design, the “25C Means Business” campaign was designed to help contractors convert the 25C federal tax credit into tangible business growth.

Key components of the program include:

• Comprehensive Contractor Training – Featuring videos, webinars, and FAQs to simplify the tax credit and enhance sales enablement.

• Homeowner Marketing Kit – A turnkey collection of digital assets, including blogs, videos, email templates, and ad creatives to generate leads and boost SEO.

• Sales Collateral – Physical marketing materials such as branded pamphlets and in-home presentation decals.

• One-on-One Support – Personalized web and marketing support services, including site updates and concierge assistance.

To date, the program has delivered over 8,000 customized content assets to 270 contractors across 45 states, helping to drive visibility, lead generation, and national media attention.

More Than Marketing: A Mission-Driven Impact

As a Certified B Corp, Energy Circle’s mission goes beyond marketing performance. The agency is dedicated to supporting high-performance building professionals in their efforts to fight climate change through energy efficiency and electrification.

“This recognition from CMI is not just an honor—it’s proof that strategic content can drive meaningful environmental and economic outcomes,” said Energy Circle CEO Peter Troast.

The win also places Energy Circle in the running for CMI’s Project of the Year, with the winner to be announced at Content Marketing World 2025, taking place September 15–17 in San Diego, California.

About Energy Circle

Founded in Portland, Maine, Energy Circle provides web and digital marketing solutions for HVAC, solar, and home performance contractors. The agency partners with both businesses and associations to deliver data-driven content strategies and industry-specific marketing expertise.

The Content Marketing Institute (CMI) is a leading global organization advancing the practice of content marketing through education, research, and events. The Content Marketing Awards are the largest and longest-running international content marketing recognition program.

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Google’s AI Overview Is Changing the Search Game—One Query at a Time

A new study from WebFX is putting numbers behind what SEOs have been whispering for months: Google's AI Overview feature is steadily muscling into the SERPs, now appearing in 25.8% of all U.S. search queries. The analysis, which looked at a staggering 2.37 million search results, reveals how query length, intent, and industry vertical influence the AI-generated summaries’ presence.

And yes, if you're asking "how," "why," or "what is"—you’re more likely to be talking to Google’s AI than seeing blue links.

Long-Tail Queries, AI's Best Friend

One of the most striking findings? The longer the query, the more likely it gets the AI treatment. Searches with seven or more words triggered an AI Overview 54% of the time. In contrast, two-word queries only saw the AI box in 19.6% of searches.

So, if your question looks like something you’d ask a human (“How do I unclog a bathroom sink without chemicals?”), Google’s AI is far more likely to step in before you scroll.

Intent Is Everything

Not all searches are treated equally. Informational queries—those starting with “how,” “why,” or “what is”—were nearly twice as likely to feature an AI Overview compared to transactional searches like “buy running shoes online.”

That trend raises serious implications for content marketers who rely on evergreen how-to guides and blog content. If the AI box gets the first and final word, what's left for your carefully optimized article?

Industry Winners and Losers

WebFX’s research highlights stark industry variations. Health-related queries are the most AI-prone, triggering Overviews in 51% of cases. Family and community terms followed at 39%. On the lower end, apparel hovered around 12%.

Interestingly, adding geo or brand-specific modifiers—like a city name or retailer—dramatically reduced AI Overview appearances to below 10%. That could provide a defensive strategy for brands looking to preserve their SERP presence.

What It Means for Marketers

Trevin Shirey, VP of Marketing at WebFX, summarized the implications:

“The data confirms what many marketers have suspected: Google's own AI answer box is rapidly changing how users find information, especially for long-tail how-to searches.”

The study serves as a wake-up call to digital marketers. Organic rankings alone are no longer enough. With AI Overviews increasingly occupying top real estate on SERPs, the battle for visibility is shifting—toward optimizing for AI comprehension, not just keyword placement.

Strategic Shifts Ahead

This move aligns with Google's broader push into AI-powered search experiences, particularly in response to OpenAI, Perplexity, and Microsoft’s Copilot-enhanced Bing. The AI Overview isn't just a new feature—it’s a reimagining of how search is structured.

The strategic takeaway? Marketers must rethink content strategy to adapt to an AI-centric SERP. That includes schema markup, natural language optimization, and even restructuring articles to provide immediate, scannable value.

Energize Marketing’s David Steifman Appointed to 2025 ECHO Awards Board of Governors

Championing Innovation in Data-Driven Marketing on a Global Stage

Energize Marketing® announced today that David Steifman, Co-Founder and Managing Partner, has been named to the 2025 ECHO Awards Board of Governors. The appointment places Steifman among a select group of global marketing leaders recognized for advancing the frontier of data-driven strategy and measurable creativity.

The International ECHO Awards, now entering their 95th year, stand as the industry’s longest-running recognition of data-powered marketing excellence. Established by the Direct Marketing Association, the awards have evolved into a global benchmark for effectiveness in data-inspired campaigns across verticals.

Steifman joins a distinguished board that includes top decision-makers from North America, Europe, Asia, and Africa—spanning agencies, enterprise brands, and marketing associations. His role will be instrumental in shaping the awards’ judging criteria, supporting international engagement, and leading initiatives such as the ECHO Winners Immersion and the upcoming live judging summit in New York City.

“It’s an honor to join the ECHO Board of Governors and collaborate with such an accomplished group of marketing leaders,” said Steifman. “As we navigate an increasingly AI-driven and performance-focused landscape, this is a meaningful opportunity to help champion innovation, strategy, and data at the highest level.”

Steifman brings to the table a deep background in B2B tech and cybersecurity marketing, offering a strategic lens into how AI is transforming buyer behavior, content orchestration, and outcome measurement. Under his leadership, Energize Marketing has positioned itself as a go-to demand generation partner for B2B tech and cybersecurity brands.

The company’s proprietary media portfolio—which includes TechChannels™, TechTalks™, TechResources™, TechEvents™, and TechStudio™—is powered by energizeDB®, an audience intelligence platform reaching over 25 million IT and B2B professionals globally. Through a blend of content, webinars, research, and lead generation, Energize delivers full-funnel solutions that align with today’s complex buyer journeys.

Steifman’s appointment signals not only personal recognition but also a broader shift toward performance-first, intelligence-driven marketing at the ECHO Awards and across the B2B ecosystem.

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Peripheral: The AI Operating System Your Franchise Didn't Know It Needed

Revscale AI, known for pushing the envelope on agentic AI, just dropped something big: Peripheral, a unified intelligence layer built to act as the central nervous system of business growth. Forget siloed dashboards and lagging data—Peripheral promises real-time, end-to-end visibility and actionability across the entire customer journey.

If that sounds like a big claim, it is. And it’s one that might just hold up.

At its core, Peripheral functions like a decision-making brain for your digital ops. It doesn’t just track behavior—like clicks on your website or opens on an email—it interprets that behavior, adapts, and automates a strategic response. No toggling between tools. No waiting on human analysis. Just smart, immediate action.

Why It Matters
In an era where customer attention is fleeting and marketing stacks are bloated, Peripheral offers a single, adaptive platform that integrates touchpoints from web to CRM. This could mean serious reductions in customer acquisition cost (CAC), sharper campaign targeting, and a much-needed boost in conversion predictability.

While traditional martech platforms drown users in fragmented insights, Revscale is betting big on intelligence unification. The move reflects a broader trend: businesses are increasingly seeking not just automation, but contextual, self-improving systems that think and act.

“Peripheral reflects our belief that the future of franchise growth is strategically automated,” said Unnat Bak, Revscale’s Chief AI and Product Officer. “We’re not just connecting the dots—we’re building something that learns from the dots.”

Built to Learn and Scale
On the engineering side, Peripheral’s architecture leans into modular AI and dynamic learning—two buzzwords that actually mean something here. According to CTO Sujay Rao, this makes it flexible enough to serve both solo operators and sprawling franchise networks with the same level of speed and precision.

That flexibility isn’t theoretical. Early pilot programs have already reported faster lead responses, better visibility into funnel behavior, and measurable improvements in ROI. And because Peripheral continuously evolves, its value compounds over time.

Implications for the Martech Landscape
With so many businesses drowning in data but starved for insight, Peripheral enters the ring at a crucial moment. It doesn’t just consolidate—it synthesizes. That sets it apart from legacy CRMs and marketing platforms that rely on human analysts or rigid workflows to keep up.

Peripheral is a clear shot across the bow for older systems built on fragmented logic. And if adoption takes off, we could see a wave of similar “intelligence layers” become must-haves rather than nice-to-haves in the martech stack.

Peripheral isn’t just another tool—it’s a rethink of how growth happens. By merging insight, automation, and learning into one real-time layer, Revscale may have given franchises (and beyond) the operational edge they’ve been chasing.

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BlueConic Taps New Leadership to Fuel AI-First Personalization Push

BlueConic, the company behind the AI-powered Customer Growth Engine™ trusted by modern commerce brands, is doubling down on growth—with fresh leadership at the helm. The company has appointed Mihir Nanavati as General Manager of Product and Technology and Grace Bacon as Chief Marketing Officer, signaling a bold step forward as it expands its modular AI platform to meet the rising demand for hyper-personalized engagement.

The announcement reflects a larger strategic pivot across martech: as third-party cookies crumble and consumer expectations climb, the real edge lies in first-party data and AI-powered action. BlueConic isn’t just responding to that shift—it’s trying to lead it.

Big Hires, Bigger Ambitions
Nanavati joins with a résumé built for scale. Having led product and innovation at AdRoll, RollWorks, and Tradeshift, he’s no stranger to growing platforms that turn signals into revenue. At BlueConic, he’ll oversee engineering, strategy, and innovation—key pillars in accelerating platform evolution and delivering AI-driven actions in real time.

"With Mihir, we gain deep expertise in turning technology into growth outcomes," said CEO Melissa Murray Bailey.

Meanwhile, Grace Bacon steps in to lead global marketing at a critical time. With previous stints at high-growth SaaS and media companies like Showpad and Quartz, she brings the dual lens of brand building and demand generation. Her mission? Cement BlueConic as the go-to solution for commerce brands seeking AI-powered customer-led growth.

Bacon’s arrival is well-timed. More brands are leaning into first-party data strategies and need tools that move as fast as their customers do. BlueConic’s platform does just that—interpreting customer behavior instantly and triggering the next best action, without requiring manual workflows or data science bottlenecks.

From Signals to Scale
At its core, BlueConic is selling more than software—it’s selling transformation. As third-party data dries up and one-size-fits-all campaigns fall flat, BlueConic promises intelligent engagement that feels personal at scale. Their AI interprets real-time customer behavior and translates it into immediate actions, delivering smarter, faster outcomes throughout the lifecycle.

The new hires suggest BlueConic isn’t content to coast on existing momentum. It’s gearing up to define what growth looks like in a cookieless, AI-first era.

Zooming Out: Industry Implications
The leadership shake-up underscores how central AI has become to modern marketing—and how serious companies like BlueConic are about owning that space. While other CDPs and personalization platforms still rely on stitched-together solutions, BlueConic’s integrated Customer Growth Engine is positioning itself as the category-defining platform for commerce brands navigating disruption.

And with competition heating up—from legacy players retrofitting AI into old stacks to nimble startups promising light-speed automation—BlueConic’s investment in both product and marketing leadership could help it outpace the pack.

As AI moves from buzzword to backbone in martech, BlueConic is assembling a leadership team built for both innovation and execution. With Grace Bacon and Mihir Nanavati on board, the company looks ready to push personalization beyond buzz into real, scalable outcomes.

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