LTIMindtree and Adobe Launch BlueVerse CraftStudio to Power the Next Wave of AI-Enabled Marketing

In a bold move to modernize marketing operations, LTIMindtree has launched BlueVerse CraftStudio, a next-generation marketing agency built on Adobe’s AI-powered tools. The new initiative promises to supercharge marketing teams with scalable expertise, cutting-edge creative solutions, and measurable business impact—without the complexity of building an AI stack from scratch.

CraftStudio is more than a bundled service offering—it's a blueprint for the AI-powered marketing department of the future. Tapping into Adobe’s latest innovations—including Creative Cloud, Firefly, Frame.io, Substance 3D, GenStudio, and Workfront—LTIMindtree is offering brands a ready-made solution to accelerate campaign delivery, sharpen audience targeting, and maximize ROI.

A Strategic Shortcut to AI Marketing Mastery

For CMOs feeling the pressure to "do something with AI" without derailing current operations, CraftStudio offers an off-the-shelf AI advantage. It combines LTIMindtree’s marketing expertise with Adobe’s intelligent toolset to enable:

• Revenue growth through full-funnel marketing optimization

• Faster go-to-market, with up to 50% time savings on campaigns

• Instant AI adoption, skipping the internal buildout of data science and engineering teams

Venu Lambu, CEO and MD of LTIMindtree, framed the launch as a defining moment:

“Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling.”

Stephen Frieder, Adobe’s Chief Revenue Officer, echoed the sentiment:

“CraftStudio puts Adobe’s AI tools directly into the hands of marketers, helping them deliver smarter, faster, and more connected experiences.”

Why This Matters: AI Adoption Without the Growing Pains

Marketing leaders know that AI adoption is no longer optional—it’s table stakes. But building internal capabilities is often slow, expensive, and riddled with organizational resistance. CraftStudio short-circuits that process, offering a plug-and-play team of professionals trained in Adobe’s most powerful tools.

In a landscape where time-to-market can be the difference between trendsetting and playing catch-up, cutting campaign timelines by 50% isn’t just impressive—it’s strategic.

It also aligns with the broader marketing shift toward creative automation, predictive targeting, and personalization at scale—areas where Adobe has carved out a deep stack of capabilities. By packaging those tools into an easily deployable agency model, LTIMindtree and Adobe are removing the final barrier: execution.

The Bigger Play: Becoming the Digital Agency of the Future

CraftStudio represents LTIMindtree’s clearest signal yet that it’s gunning for leadership in the CMO services space. This isn’t just about implementing MarTech stacks—it’s about owning the intersection of creativity, AI, and business outcomes.

By combining Adobe’s robust creative and performance marketing technologies with its own services-led model, LTIMindtree is turning AI-enabled marketing into an accessible, strategic advantage for brands already stretched thin.

The promise is clear: faster campaigns, better returns, and smarter decisions—all without reinventing your org chart.

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