Audyence Unites with Top Intent Data Players to Streamline B2B Demand

In the ever-evolving world of B2B demand marketing, speed and precision are no longer luxuries—they’re table stakes. Audyence, the self-described system of record for paid B2B demand marketing, is pushing both levers with a new set of integrations that plug in buyer intelligence from 6sense, Bombora, Channel99, and Demandbase directly into its platform.

The move is designed to eliminate the friction that often plagues B2B lead generation: disconnected platforms, manual workflows, and siloed data. With this update, Audyence users can now plan, activate, and optimize campaigns using live intent signals and account-level insights—all in one place.

“Modern demand marketing requires precision, speed, and coordination across every touchpoint,” said Karl Van Buren, CEO of Audyence. “These integrations let marketers go from insight to execution in seconds, without jumping between tools.”

The Integration Stack: Who Brings What?

• 6sense brings its predictive audiences into play, allowing marketers to act on buying stage signals the moment they surface.

• Bombora contributes its well-regarded Company SurgeⓇ Intent data, giving real-time insight into which businesses are researching relevant topics.

• Channel99 offers transparency into performance signals, helping teams optimize spend with clarity.

• Demandbase delivers deep account intelligence, which, combined with Audyence’s orchestration tools, turns generic campaigns into laser-targeted outreach.

Taken together, these integrations are about more than efficiency—they’re about making modern B2B campaigns truly intelligent.

No More Frankenstack

Audyence’s vision is bold: one platform to plan, execute, and analyze demand generation—without the patchwork of plug-ins and spreadsheets. The new integrations aim to collapse the B2B martech stack into a streamlined, centralized hub.

“Marketing teams are tired of vendor sprawl,” said Dustin Piper, EVP of Partnerships and Alliances at 6sense. “This gives them a system that actually talks to itself—and responds in real time.”

Why It Matters

Intent data has long been a goldmine for B2B marketers—but too often, it's locked away in disparate platforms or arrives too late to act on. Audyence is betting that by centralizing this intelligence and tying it to real-time campaign activation, it can offer something competitors can’t: actionability at scale.

It's also a strategic move in the broader martech consolidation trend. As more marketers seek to reduce costs and complexity, platforms that can wear multiple hats—and wear them well—are in high demand.

“It's not just about speed,” said Chris Golec, Founder/CEO at Channel99. “It’s about having visibility and control in one place. That’s what makes this a win.”

With these integrations, Audyence is positioning itself not just as another martech player, but as the command center for demand—something B2B marketers have long needed, and competitors will likely scramble to emulate.

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