LTK Reinvents Social Shopping With AI, Public Profiles, and Two-Way Chat

LTK, the original Creator Commerce™ platform, is taking a bold leap forward—transforming its consumer and creator experience into something that feels more like a true social network, and less like a passive shopping app.

This week, the company announced a sweeping suite of new features designed to deepen engagement, boost discoverability, and put creators squarely at the center of commerce. The updates include public profiles, two-way chat messaging, and an AI-powered global search engine—bringing LTK’s vision of community-driven shopping closer to reality.

At its core, the update reflects a key shift in how people shop: not through algorithms, but through relationships. And LTK, it seems, is positioning itself as the anti-algorithm platform—where creators lead, not feeds.

Public Profiles: Turning LTK Into a Social Discovery Engine

One of the most significant changes is the introduction of Public Profiles for consumers. Now, users can make their LTK profiles public via a shareable link, allowing friends to browse saved posts, favorite products, and followed creators. It’s a Pinterest-meets-TikTok moment—social shopping that’s more personal, collaborative, and transparent.

It makes LTK feel less like a storefront and more like a community of tastemakers, where what you love is meant to be shared—not siloed.

Two-Way Chat: Real Conversations, Not Just Comments

LTK Creators now have new ways to engage, with threaded commenting in LTK Chat, turning one-sided interactions into ongoing, authentic dialogues. Unlike the passive likes and quick reactions typical of social platforms, this feature encourages actual conversation between creators and fans.

It’s a deliberate move toward building trust and community, two things that creators increasingly trade on in a world where attention spans are shrinking, and transactional content often falls flat.

Smarter, Visual, AI-Driven Search

Search is the second most-used feature on LTK—and it's getting a serious upgrade.

LTK’s new Visual Search tool lets users upload an image and instantly surface visually similar posts, streamlining the path from inspiration to purchase. Meanwhile, its AI-enhanced Global Search delivers results based on context—not just keywords—making it easier to find what you didn’t even know you were looking for.

The redesigned Discover Tab also brings real-time trends, hot creators, and popular searches front and center, keeping the experience fresh and more tailored to user behavior.

Empowering Creators With Business-Ready Tools

LTK isn’t just improving the front end. Behind the scenes, creators are getting upgraded too.

The new My LTK Tab lets them preview how their profile appears to consumers, complete with bio, product tabs, and daily drops—essential for creators who treat LTK like their personal storefront. The platform also streamlined payments with a new direct deposit option, speeding up earnings and simplifying onboarding.

It’s part of a larger push to make LTK the platform where creator businesses can actually grow, not just gain followers.

The Bigger Picture: Social Shopping Without the Noise

LTK’s moves come as trust in traditional social algorithms wanes. More consumers are turning to creators—not feeds—for product recommendations, style inspiration, and lifestyle tips. Platforms like TikTok and Instagram are doubling down on in-app commerce, but LTK’s creator-first model offers a cleaner, purpose-built experience—shopping through people, not posts.

With features rolling out in the coming weeks, LTK is making a clear statement: Creator Commerce isn’t a feature, it’s the future. And they’re building the infrastructure to make it feel more human, social, and smart.

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