Sprinklr is doubling down on customer experience, bringing in industry veteran Bit Rambusch as its new Head of Global Services and Support. Reporting directly to President and CEO Rory Read, Rambusch will oversee the company’s global service and support operations—key to Sprinklr’s plan to strengthen its social and marketing products while expanding its AI-powered customer service platform.

Read called Rambusch’s arrival “critical” to Sprinklr’s ongoing transformation, citing his blend of operational rigor, technical depth, and a track record of scaling customer service teams. “With Bit leading these organizations, we believe we can build a lasting culture of customer-centricity and help our customers realize the full potential of our AI-powered platform,” Read said.

From Healthcare to Social CX

Rambusch steps into the role after serving as SVP of Services and Solution Delivery for North America at Philips Healthcare, where he led a 3,000+ employee operation covering every stage of the customer lifecycle. Before that, he logged more than two decades at Dell in services, support, product, and quality leadership roles—experience that should serve him well in Sprinklr’s global enterprise environment.

A Timely Move in a Competitive CX Market

The hire comes as competition in Unified Customer Experience Management intensifies, with brands under pressure to deliver faster, more personalized, and AI-enhanced interactions. For Sprinklr, customer support isn’t just a cost center—it’s a strategic pillar in differentiating its Unified-CXM platform against rivals like Salesforce, Zendesk, and Freshworks.

Rambusch sees the opportunity as personal as it is professional. “Sprinklr’s vision is close to my heart,” he said, adding that the platform can help enterprises connect “in bold, differentiated ways.” His focus: creating extraordinary, end-to-end experiences that could set a new benchmark for customer service in the AI era.

With Rambusch at the helm, Sprinklr is betting it can turn support into a competitive advantage—one that not only solves customer problems but also deepens engagement in an increasingly crowded CX tech landscape.

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