Grocery retail runs on razor-thin margins, fast-moving inventory, and decisions that often can’t wait until tomorrow morning. For Schnuck Markets, Inc.—one of the largest privately held supermarket chains in the U.S.—that reality exposed a growing problem: its data was everywhere, but insight was nowhere.

Now, the Midwest-based grocer is betting on Domo to change that.

Domo (Nasdaq: DOMO) says Schnucks has deployed its AI and Data Products platform as an enterprise-wide reporting layer, giving operators, managers, and executives a shared, real-time view of the business. The move marks a sharp break from the spreadsheet-heavy reporting models that still dominate much of the grocery industry.

The goal isn’t better dashboards for their own sake. It’s faster decisions on staffing, promotions, inventory, and customer experience—on the store floor, not weeks later in a boardroom.

A familiar grocery problem: too much data, too little clarity

With 113 stores across multiple Midwest states and more than 80 years in operation, Schnucks had accumulated a classic enterprise challenge. Data lived in dozens of systems spanning HR, finance, merchandising, supply chain, marketing, and store operations. Reporting often required manually stitching together spreadsheets, printed reports, and emailed files.

That fragmentation came at a cost.

Teams across departments were looking at different numbers, often generated at different times. Store managers reacted to yesterday’s data. Executives debated whose version of the truth was correct. And real-time operational insight—the kind modern retail demands—was mostly out of reach.

This isn’t unique to Schnucks. Many grocery chains still rely on legacy reporting approaches built for slower, less complex retail environments. But today’s grocery landscape—shaped by inflation, labor shortages, omnichannel fulfillment, and heightened customer expectations—leaves little margin for lag.

Rebuilding reporting around a single source of truth

Schnucks turned to Domo with a clear mandate: centralize data and make it usable by everyone, not just analysts.

Domo now serves as the grocer’s enterprise reporting platform, aggregating data from across the organization into a single, cloud-based system. HR metrics, financial performance, supply chain signals, merchandising data, marketing results, and store-level operations all flow into one environment.

The difference isn’t just consolidation—it’s accessibility.

Executives see high-level performance indicators across regions and states. Store managers get role-specific KPIs relevant to staffing, production, and service levels. Department leads monitor operational metrics in near real time rather than waiting for end-of-day summaries.

Instead of reacting to what already happened, teams can respond to what’s happening now.

From hindsight to foresight on the store floor

That shift is precisely what Schnucks was after.

“We no longer ask ‘What were my sales yesterday?’ but focus on ‘What do I need to do moving forward to improve the customer experience?’,” said Colin Lloyd, Director of Business Analytics at Schnucks.

It’s a subtle but important change in mindset. Grocery retail has long been retrospective, built around weekly reports and historical trends. Domo pushes Schnucks toward continuous decision-making, where data informs staffing levels, production planning, and customer service adjustments throughout the day.

Store teams reportedly use the platform daily, not as an abstract analytics tool but as an operational guide. When staffing needs shift or production demands change, managers see it immediately. That immediacy matters in an industry where under-staffing hurts customer satisfaction—and over-staffing erodes margins.

AI and low-code apps bring analytics closer to the business

A key enabler of this shift is Domo’s low-code App Studio. Schnucks used it to build interactive dashboards that surface company-wide KPIs in visually intuitive ways.

Rather than forcing users to adapt to rigid analytics reports, Schnucks tailored experiences by role. A corporate executive doesn’t see the same view as a department manager, and they shouldn’t. Each dashboard highlights what matters most to the decision-maker using it.

This is where platforms like Domo are increasingly competing—not just on analytics horsepower, but on usability. Traditional BI tools often struggle to gain adoption outside analytics teams. Low-code environments, by contrast, aim to bring data into daily workflows without requiring SQL fluency.

For grocery retailers, that accessibility can be a competitive advantage.

Marketing and merchandising move at near-real-time speed

One of the most tangible changes has shown up in marketing execution.

Schnucks’ marketing and merchandising teams can now monitor promotion performance in Domo as little as 15 minutes after launch. That’s a radical improvement over traditional retail reporting cycles, which often measure outcomes hours or even days later.

If a promotion underperforms, teams can adjust pricing, placement, or messaging while the campaign is still running. If it overperforms, they can scale it faster or ensure inventory availability keeps up with demand.

In a category where promotions directly influence foot traffic and basket size, that agility translates to real revenue impact.

It also reflects a broader industry trend: retailers are increasingly borrowing playbooks from digital commerce, where real-time performance optimization is table stakes.

Breaking down silos without breaking workflows

One reason Domo resonated with Schnucks is its ability to unify data without forcing massive changes to existing systems.

Rather than ripping out legacy tools, Domo sits above them, ingesting and normalizing data. That architecture allows Schnucks to modernize analytics incrementally while preserving operational continuity.

For many retailers, that balance is critical. Large IT overhauls carry risk, especially in businesses that operate seven days a week. Platforms that can layer intelligence on top of existing systems are often more attractive than ground-up replacements.

Mark Boothe, Chief Marketing Officer at Domo, framed Schnucks as an example of what happens when organizations democratize data.

“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” he said.

The grocery industry’s data reckoning

Zooming out, Schnucks’ deployment highlights a broader shift underway in grocery retail.

As margins tighten and competition intensifies—from discount chains, big-box retailers, and online players alike—data-driven execution has become less optional. Retailers that can’t see across their operations in real time risk falling behind those that can.

Historically, grocery has lagged other industries in advanced analytics adoption, in part due to operational complexity and thin margins. But pressures around labor optimization, dynamic pricing, and demand forecasting are accelerating change.

Platforms like Domo position themselves as enablers of this transformation, offering analytics, app development, and now AI-driven insights in a single stack. The challenge will be proving sustained ROI in an industry that measures success in basis points.

AI is the next layer Schnucks is preparing for

Schnucks isn’t stopping with dashboards.

The grocer is preparing to integrate Domo.AI, aiming to surface AI-powered insights directly to frontline teams in real time. While detailed use cases haven’t been disclosed, the direction aligns with industry momentum toward predictive and prescriptive analytics.

Instead of asking users to interpret charts, AI systems can flag anomalies, predict demand shifts, or recommend actions—essentially shortening the gap between insight and execution.

In grocery, where managers balance hundreds of variables each day, AI-assisted decision support could become a major differentiator, especially if it’s delivered directly into operational workflows.

Operational data as a customer experience lever

What stands out in Schnucks’ approach is how closely analytics are tied to customer experience.

Better staffing decisions reduce checkout wait times. Smarter production planning minimizes out-of-stocks and food waste. Faster promotion optimization ensures customers see relevant offers when they matter most.

Data, in this model, isn’t a back-office function. It’s an on-the-floor capability.

That framing mirrors a larger Martech and RetailTech convergence, where operational data increasingly shapes customer-facing outcomes. Analytics platforms that can bridge those worlds—linking internal efficiency with external experience—are well positioned as retailers modernize.

A blueprint for data-driven grocery retail

Schnucks’ Domo deployment doesn’t reinvent grocery retail, but it modernizes how insight flows through the organization.

By consolidating data, tailoring analytics by role, and pushing intelligence closer to decision-making, the grocer has shifted from reactive reporting to proactive operations.

Other grocery chains facing similar challenges—fragmented data, slow reporting cycles, misaligned teams—will likely see a familiar story here. The tools may vary, but the imperative is the same: in today’s retail environment, insight delayed is opportunity lost.

As Schnucks layers in AI-driven capabilities, the next test will be whether predictive intelligence can scale across hundreds of stores without overwhelming users. If it does, the company may offer a compelling case study for how grocery retailers can turn data into a daily operational asset—not just a quarterly report.

Get in touch with our MarTech Experts.

SeatGeek wants to make sure that when fans ask an AI assistant what to do this weekend, the answer includes its events—and, ideally, a ticket already in hand.

The high-growth ticketing platform announced it is a pilot partner in Google’s new agentic AI search experience, positioning SeatGeek among the first ticketing companies whose event inventory can be fully interpreted and acted upon by Google’s AI systems. The move signals a deeper shift in how discovery and conversion are converging as search evolves from typing queries into browsers to delegating tasks to intelligent agents.

For SeatGeek and its sports, concert, and venue partners, this isn’t just another search integration. It’s a bet on where fan journeys are headed next.

From search results to search actions

Google’s agentic AI experience represents a notable departure from traditional search. Instead of returning a list of links, the system is designed to understand intent, plan multi-step tasks, and act on users’ behalf—searching, comparing, and executing when prompted.

That’s a meaningful change for ticketing, an industry historically dependent on search rankings, paid listings, and comparison shopping. SeatGeek’s integration allows Google’s AI to ingest its structured event data and actively use it when answering broader queries such as “What should I do in Chicago this weekend?” or “Find me good courtside seats for a Knicks game.”

Today, the agentic ticketing experience is available to U.S. users opted into Google Labs, with broader access for Google AI Pro and Ultra subscribers, and through Google’s AI Mode. As these experiences expand, they create a new discovery layer that sits above conventional SEO.

For SeatGeek, early participation helps ensure its events don’t get lost as interfaces shift.

Why structured data suddenly matters even more

SeatGeek says it has worked closely with Google to ensure its event listings and structured content can be easily read, interpreted, and acted on by agentic AI systems. This underscores a larger trend reshaping search strategy: success increasingly depends on how well machines—not humans—understand your data.

While structured data has long played a role in SEO, agentic systems raise the stakes. AI doesn’t just extract snippets; it evaluates inventory, pricing context, availability, and seat quality to decide what actions to recommend or execute.

For rightsholders—teams, venues, and artists—this represents a shift in leverage. Platforms that invest early in clean, rich data pipelines stand to gain disproportionate visibility as AI intermediates more of the buyer journey.

Early signs of an AI discovery edge

SeatGeek claims its efforts are already paying off.

Using Profound, a tool that tracks how brands surface across large language model outputs, the company has observed that SeatGeek appears in AI-generated search responses at a higher rate than other major ticketing platforms when prompted with similar event-related queries.

While the AI search landscape is still fluid—and competition from incumbents remains fierce—the signal is notable. As more discovery shifts into AI assistants and agentic search tools, visibility may hinge less on brand recall and more on how AI models assess data completeness and relevance.

For partners, this could mean that choosing a ticketing platform increasingly affects AI exposure, not just traditional traffic.

A more fragmented fan journey—and SeatGeek’s response

SeatGeek’s leadership is clear-eyed about the challenge.

“Fans no longer start their journey on just one channel,” said Russ D’Souza, co-founder of SeatGeek. “They’re asking questions across AI assistants, new search experiences, and tools that can plan or take actions for them.”

That fragmentation has been building for years, driven by mobile apps, voice assistants, and now generative AI. Agentic search accelerates the trend by collapsing discovery and transaction into a single interaction.

SeatGeek’s strategy is to make its inventory portable across these surfaces—whether fans are browsing Google Search, interacting with AI Mode, or engaging through future planning tools that haven’t yet fully emerged.

What agentic AI unlocks for ticketing

Agentic AI goes beyond answering questions. It can sequence actions: scanning inventory across platforms, comparing options, and acting when instructed.

SeatGeek’s participation in Google’s pilot offers several potential advantages to rightsholders:

• Broader AI-driven discoverability: Events surface naturally when fans ask open-ended or planning-oriented questions.

• Richer representation of inventory: AI models can better understand seating quality, availability, and pricing context from SeatGeek’s structured data.

• New conversion paths: As fans adopt task-based search and AI assistants, bookings may happen without the traditional click-through funnel.

This represents a fundamental shift from optimizing for clicks to optimizing for actions—an adjustment ticketing companies will need to make quickly as AI-native interfaces gain adoption.

Industry context: Ticketing meets agentic commerce

SeatGeek isn’t alone in preparing for this future, but it is early.

Across ecommerce and travel, companies are racing to ensure AI agents can transact against their inventories. Ticketing, with its time-sensitive products, fluctuating prices, and complex seating maps, is a particularly challenging—and potentially lucrative—use case.

By leaning into agentic search now, SeatGeek positions itself as a more AI-ready partner compared with rivals still optimized primarily for browser-based discovery. The competitive implications could be significant if agentic commerce gains mainstream traction.

Building toward a broader AI discovery stack

The Google integration complements ongoing investments SeatGeek has been making across AI-driven discovery. These include user-generated content programs, richer inventory metadata, and experiments in multimodal search that blend text, visuals, and contextual signals.

Taken together, the strategy suggests SeatGeek is preparing for a future where discovery happens everywhere—across traditional search, social feeds, AI assistants, and planning tools that act autonomously.

“This is only the beginning,” said Suzy Evans, Senior Manager of Search at SeatGeek, pointing to a longer-term roadmap focused on AI search and distribution leadership.

Looking ahead to 2026 and beyond

Google’s agentic search features are rolling out gradually, and mass adoption is far from guaranteed. But if AI-driven planning and action become a routine part of how consumers discover experiences, early integration could offer compounding advantages.

SeatGeek’s enhanced AI discoverability is expected to expand through 2026 as Google introduces new agentic capabilities. For now, the pilot gives SeatGeek a front-row seat—and a say—in how ticketing evolves when search stops being just about answers and starts being about doing.

Get in touch with our MarTech Experts.

AppLovin will join the Nasdaq Investor Conference in London, spotlighting AI-driven marketing strategy and growth outlook for investors.

As marketing platforms race to prove their AI chops, AppLovin is stepping into the investor spotlight. The company will participate in a fireside chat at the Nasdaq 53rd Investor Conference in London.
The session takes place on December 9, 2025, at 10:35 a.m. GMT. Morgan Stanley hosts the event, placing AppLovin alongside influential global investors.

While fireside chats rarely break news, timing matters. Investors are watching marketing technology firms with renewed scrutiny. AI-driven growth stories now face tougher questions around scale, efficiency, and durability. Accordingly, AppLovin’s appearance signals confidence in its long-term narrative.

The chat will stream live through AppLovin’s investor relations website. A replay will follow in the Events and Presentations archive.
That accessibility reflects the company’s effort to maintain transparency with global markets. Moreover, it underlines how seriously AppLovin treats investor engagement.

AppLovin occupies a unique position in the crowded marketing platform ecosystem. Unlike traditional ad-tech players, it blends software, data, and AI-driven optimization.
As a result, the platform appeals to mobile-first brands seeking predictable growth. Consequently, its model stands apart from legacy demand-side platforms.

The company’s core pitch focuses on end-to-end growth enablement.  Its technology helps businesses acquire users, monetize audiences, and scale globally. At the same time, AppLovin emphasizes automation and machine learning efficiency. That message currently resonates within cost-conscious marketing teams.

Investor interest in marketing AI has intensified throughout 2025. However, not every platform has delivered consistent performance.
Some rivals struggle with measurement gaps and signal loss. In contrast, AppLovin positions its AI stack as resilient to privacy shifts.

Therefore, the fireside chat offers more than routine commentary. It gives executives a chance to frame AppLovin’s competitive edge. Topics likely include advertiser performance, platform adoption, and AI investment discipline. Naturally, analysts will listen closely for guidance signals.

The London setting also carries strategic weight. European investors increasingly seek exposure to growth-stage advertising technology.
Meanwhile, regulatory complexity in the region influences platform credibility. AppLovin’s presence suggests readiness for those conversations.

From an industry perspective, AppLovin continues to blur category boundaries. It operates at the intersection of ad-tech, mar-tech, and applied AI. That convergence reflects broader market trends reshaping digital advertising. As a result, platforms with integrated stacks gain valuation premiums.

Competitively, AppLovin faces pressure from both scaled giants and niche innovators. Google and Meta dominate distribution, yet innovation cycles favor specialized platforms. Meanwhile, newer AI-native startups promise speed without scale. AppLovin aims to bridge that gap with proven infrastructure.

Investors will likely probe margins and operational leverage. AI platforms demand heavy compute and data investments. Still, AppLovin argues automation improves advertiser ROI and internal efficiency.
If sustained, that balance supports long-term profitability. Importantly, AppLovin refrains from positioning itself as experimental. Instead, it frames AI as production-ready and revenue-driving. This stance differentiates it from peers still piloting capabilities. Hence, its messaging aligns well with cautious capital markets.

The Nasdaq Investor Conference traditionally attracts decision-makers. Participants include institutional investors, analysts, and corporate leaders.
Therefore, appearances often shape perception beyond quarterly earnings. AppLovin seems aware of that influence. For B2B marketers, the discussion could offer indirect signals. Platform roadmaps often trickle into product updates. Additionally, investor priorities shape future feature development. Tracking these narratives provides competitive insight. AppLovin’s broader mission centers on connecting brands with ideal customers. It supports businesses at various growth stages. From startups to enterprise advertisers, flexibility remains a selling point.
That scalability supports its global expansion story.

Looking ahead, the fireside chat may reinforce AppLovin’s strategic steadiness. Markets currently reward clarity over hype. As AI adoption matures, execution matters more than ambition. AppLovin appears eager to communicate that maturity.

Ultimately, this appearance signals confidence, not disruption. The company is not launching a new product. Instead, it is reinforcing existing strengths under investor scrutiny. In today’s market, that reassurance speaks volumes.

MM+M unveils its seventh 40 Under 40 class, spotlighting emerging leaders reshaping healthcare marketing through innovation and inclusion.

MM+M has announced its seventh annual 40 Under 40 class, and the timing feels deliberate.
Healthcare marketing continues to face economic pressure, regulatory complexity, and rapid digital change.
Against that backdrop, this year’s honorees signal resilience, adaptability, and forward momentum.
They also reveal where the industry is headed next.

The 40 Under 40 program recognizes young professionals driving measurable impact across healthcare marketing.
These leaders demonstrate sharp strategic thinking and digital fluency.
More importantly, they show how creativity and accountability now coexist in modern health communications.
That balance defines today’s most effective marketers.

This year’s class draws from a notably broad talent pool.
Honorees represent pharma, biotech, agencies, device manufacturers, analytics firms, and health media companies.
Roles span account leadership, brand strategy, data analytics, and creative direction.
Together, they reflect how interconnected the healthcare marketing ecosystem has become.

MM+M’s editorial team emphasized leadership depth over surface-level success.
These professionals influence decision-making rather than simply executing campaigns.
They manage complex stakeholder environments while delivering results.
That capability matters as marketers face tighter scrutiny and shrinking margins.

Healthcare marketing no longer operates on intuition alone.
Digital platforms, data-driven insights, and omnichannel strategy now dominate planning conversations.
Accordingly, the 40 Under 40 list highlights marketers fluent in both analytics and storytelling.
This hybrid skill set increasingly defines career advancement.

Jameson Fleming, editor-in-chief of MM+M, framed the list as foundational.
He noted that these individuals are shaping a more equitable and inclusive industry.
Their work helps pharma and biotech brands engage broader patient populations.
That shift aligns with growing demand for representation and access.

Equity and inclusion have moved from talking points to operational priorities.
Honorees actively integrate these values into campaigns and organizational culture.
As a result, marketing outcomes extend beyond brand awareness.
They contribute to trust, relevance, and long-term engagement.

One honoree drawing particular attention is Dragonfyre Group founder and CEO Laxmi Slider, PhD.
Her recognition underscores a broader trend toward science-driven leadership.
Healthcare communications increasingly demand fluency in both research and messaging.
Slider’s background bridges that gap.

According to Dragonfyre Group Chief Creative Officer Matt Wood, Slider embodies modern leadership.
He praised her ability to combine measurable performance with relationship-driven strategy.
That balance remains essential in regulated healthcare environments.
Trust still underpins every successful campaign.

Wood also highlighted Slider’s personal journey as a scientist, entrepreneur, and parent.
This dimension reflects shifting perceptions of leadership in healthcare marketing.
Today’s leaders are valued for empathy alongside execution.
That evolution reshapes agency culture and client relationships alike.

Dragonfyre Group emphasized its belief in curiosity and courage.
Those traits increasingly separate adaptable marketers from stagnant ones.
Approaching unfamiliar challenges now defines competitive advantage.
Slider’s recognition reinforces that mindset.

More broadly, the 40 Under 40 list illustrates a generational shift.
Younger leaders are stepping into influence earlier.
They bring native understanding of digital behaviors and platform fragmentation.
Consequently, strategy development moves faster and adapts quicker.

Healthcare brands benefit from this agility.
Patient journeys now span multiple touchpoints and formats.
Traditional linear messaging rarely works.
Marketers must orchestrate experiences across channels.

The honorees demonstrate proficiency in navigating that complexity.
They align creative execution with compliance, data, and patient needs.
This coordination proves challenging without strong leadership.
However, the list suggests the industry is cultivating that capability.

From a market perspective, recognition programs like this shape talent dynamics.
They elevate visibility for emerging leaders.
As a result, agencies and brands compete harder for proven innovators.
Talent retention becomes strategic rather than tactical.

The program also reflects how success metrics have evolved.
Awards now prioritize impact over longevity.
Young leaders earn recognition for influence, not tenure.
That change accelerates innovation across the sector.

Healthcare marketing remains under pressure to justify spend.
Digital accountability and ROI expectations continue to rise.
The 40 Under 40 list highlights professionals ready for that reality.
They understand performance marketing without sacrificing empathy.

Importantly, the honorees are not positioned as disruptors alone.
They serve as builders within existing healthcare frameworks.
That distinction matters in a regulated industry.
Change here requires precision, not reckless speed.

MM+M’s latest class ultimately functions as a barometer.
It shows where marketing leadership already exists.
It also hints at future leadership styles.
Those styles emphasize inclusion, data, and human-centric design.

As healthcare continues its digital evolution, these leaders provide reassurance.
The industry remains capable of renewal from within.
Fresh thinking does not require abandoning experience.
Instead, it expands upon it.

For now, the seventh 40 Under 40 class stands as both recognition and signal.
Healthcare marketing’s next chapter is already being written.
The authors are younger, diverse, and digitally fluent.
And they are just getting started.

Edgewater Wireless hires Winning Media for omnichannel digital marketing to boost investor visibility across programmatic, SMS, email, and podcasts.

Edgewater Wireless Systems is sharpening its market visibility play.
The company has engaged Winning Media LLC to deliver targeted digital marketing services.
The move reflects growing pressure on public tech firms to control their digital narratives.
Investor attention now begins online.

The agreement spans an initial two-month term.
During this period, Winning Media will execute a multi-channel digital strategy.
The scope includes programmatic advertising, SMS, email campaigns, ticker tagging, and digital podcasts.
Each channel targets awareness and engagement across investor audiences.

Edgewater Wireless will pay Winning Media a total fee of US$50,000.
The compensation covers all services delivered during the agreement term.
Importantly, Winning Media operates as an arm’s length partner.
Neither the firm nor its principals hold equity in Edgewater Wireless.

This separation matters to investors.
Market transparency remains essential for micro-cap and emerging technology companies.
Clear disclosures reduce speculation around promotional activity.
Edgewater appears mindful of that balance.

Winning Media is headquartered in Houston, Texas.
The firm specializes in digital outreach for public companies.
Its focus often centers on amplifying visibility during key market windows.
Short-term campaigns like this one typically align with corporate milestones.

The agreement remains subject to TSX Venture Exchange approval.
Such approvals are standard for marketing engagements of this nature.
They ensure compliance with exchange disclosure requirements.
As a result, execution may begin shortly after clearance.

Edgewater Wireless operates in a competitive wireless infrastructure market.
Investor communication plays a growing role in valuation narratives.
Technology differentiation alone rarely sustains attention.
Visibility and clarity increasingly shape perception.

Omnichannel marketing supports that goal.
Programmatic advertising offers reach and frequency.
Meanwhile, SMS and email marketing provide direct engagement.
Each channel reinforces recall among fragmented audiences.

Ticker tagging adds another layer.
This tactic links digital exposure directly to market symbols.
It helps bridge awareness and trading consideration.
Many issuers now adopt it to stand out in crowded markets.

Digital podcasts extend reach beyond traditional investor content.
Audio formats create familiarity and perceived credibility.
They also support longer-form storytelling.
That approach suits complex technology propositions.

For public companies, digital marketing has shifted from optional to expected.
Retail investor participation continues to rise globally.
Accordingly, firms adapt outreach strategies to match consumption habits.
Edgewater’s engagement reflects that shift.

Competitively, similar issuers increasingly rely on specialized media partners.
Internal teams often lack bandwidth or technical reach.
Outsourcing accelerates execution without long-term commitment.
Short contracts provide flexibility if results underperform.

The two-month structure suggests a testing phase.
Edgewater can evaluate performance before extending efforts.
Metrics like engagement rates and visibility typically guide next steps.
Such discipline resonates with cautious investors.

At the same time, the announcement signals intent.
Edgewater acknowledges the importance of storytelling in capital markets.
Technology merits visibility to attract support.
Silence rarely benefits emerging issuers.

From a governance standpoint, disclosures remain clean.
Winning Media holds no securities or acquisition rights.
That clarity minimizes conflict-of-interest concerns.
Regulators and investors alike favor such transparency.

The broader trend favors data-driven investor marketing.
Static press releases no longer dominate discovery.
Instead, omnichannel strategies shape perception continuously.
Edgewater seems aligned with that evolution.

Ultimately, the engagement represents a tactical move.
It aims to enhance awareness rather than redefine strategy.
However, in competitive capital markets, visibility itself is strategic.
Attention precedes understanding.

As digital channels continue to converge, such partnerships will proliferate.
Public technology companies can no longer rely on passive discovery.
They must meet investors where attention already exists.
Edgewater’s latest step reflects that reality.

MSG Sports partners with Pellera Technologies as an official Rangers sponsor, powering the Centennial Exhibit and expanding in-arena brand presence.

Madison Square Garden Sports Corp. has secured a fresh technology partnership during a milestone season.
The company announced Pellera Technologies as an Official Partner of the New York Rangers.
The agreement aligns with the Rangers’ Centennial celebration.
It also reflects deeper ties between enterprise IT firms and premium sports properties.

At the center of the partnership sits the Rangers Centennial Exhibit.
Pellera Technologies becomes the Presenting Partner of the in-venue experience.
Located inside Madison Square Garden, the exhibit chronicles a century of team history.
It blends rare artifacts, iconic images, and defining moments.

The exhibit serves as one of the Rangers’ flagship Centennial initiatives.
It connects longtime fans with newer generations.
More importantly, it reinforces the franchise’s cultural relevance.
MSG Sports positions it as a cornerstone of the season.

Doug Jossem, EVP of Global Sports and Entertainment Partnerships at MSG Entertainment, emphasized the timing.
He described the Centennial season as a unifying moment.
Accordingly, the exhibit anchors several fan-facing programs.
Partnering with Pellera strengthens that effort.

For Pellera Technologies, the deal extends beyond symbolism.
The IT solutions provider gains high-visibility brand placement throughout the season.
That includes in-arena, broadcast, and digital exposure.
Each placement targets engaged, premium audiences.

During Rangers home games, Pellera will feature on a dedicated dasherboard.
Virtual blue line signage will appear on MSG Networks broadcasts.
Digitally enhanced dasherboard placements will run during national telecasts.
Altogether, the inventory ensures consistent brand recall.

Visibility extends well outside the rink.
Pellera will also appear on the 7th Avenue LED Marquee.
That sign reaches millions of pedestrians annually.
Few media assets offer comparable urban scale.

The partnership includes philanthropic alignment as well.
Pellera will serve as a Supporting Partner for Rangers Casino Night.
Proceeds benefit the Garden of Dreams Foundation.
This addition ties brand presence to community impact.

Greg Berard, CEO of Pellera Technologies, framed the partnership as values-driven.
He pointed to shared principles of teamwork, momentum, and excellence.
Those qualities mirror demands of both elite sports and enterprise IT.
The alignment strengthens narrative credibility.

Enterprise technology brands increasingly pursue sports partnerships.
Live sports deliver passionate, attentive audiences.
They also provide emotionally resonant storytelling platforms.
As a result, IT firms expand beyond traditional B2B channels.

The Rangers Centennial amplifies that opportunity.
Anniversary seasons draw elevated attention and media coverage.
Brands associating with legacy moments gain lasting impressions.
Pellera’s presenting role benefits from this halo.

MSG Sports continues to monetize experiential assets.
Exhibits, activations, and philanthropic events extend brand inventory beyond games.
This diversification attracts non-endemic partners.
Technology companies now feature prominently in that mix.

For fans, the partnership enhances the Centennial experience.
Corporate sponsorship remains largely behind the scenes.
The exhibit itself stays focused on storytelling and history.
Brand integration appears supportive rather than intrusive.

This balance remains crucial.
Sports audiences resist overt commercialization.
MSG’s approach emphasizes experience first.
Partners benefit when fans feel respected.

From a market perspective, the deal highlights convergence.
Technology, entertainment, and live experiences increasingly intersect.
Enterprise brands seek cultural relevance, not just leads.
Sports franchises deliver that relevance at scale.

Pellera’s presence across physical and digital surfaces reinforces modern sponsorship strategy.
Reach now spans in-arena fans, broadcast viewers, and passersby.
Consistency across environments drives stronger association.
That pattern reflects broader media fragmentation trends.

Meanwhile, MSG Sports solidifies its Centennial narrative.
Strategic partners lend credibility and resources.
They also help fund elevated fan programming.
That investment supports long-term brand equity.

Ultimately, the partnership represents a calculated alignment.
Both organizations emphasize excellence and performance.
Each benefits from association with the other’s audience.
That mutual value defines successful modern sponsorships.

As Centennial initiatives continue, fans can expect further activations.
MSG and Pellera hinted at additional programs.
Those details will likely emerge as the season unfolds.
For now, the exhibit sets the tone.

Perion integrates its Perion One Platform with Amazon DSP, combining first-party data and AI creative to drive attention, engagement, and conversions.

Perion Network is tightening its grip on performance-driven advertising.
The company has announced a new integration between its Perion One Platform and Amazon DSP.
The move targets advertisers navigating fragmented media and rising accountability demands.
It also deepens Perion’s footprint in commerce-focused advertising.

The integration connects Amazon’s first-party audience insights with Perion’s AI-powered creative optimization.
Advertisers gain access to high-intent data alongside dynamic creative intelligence.
As a result, campaigns can drive stronger attention, engagement, and conversion outcomes.
Performance measurement remains central to the offering.

Amazon DSP plays a critical role in retail and commerce media strategies.
Brands rely on its data to reach shoppers closer to purchase moments.
However, creative effectiveness often limits results.
Perion aims to close that gap.

Tal Jacobson, CEO of Perion, framed the integration as demand-driven.
He noted that advertisers want both audience precision and creative differentiation.
This collaboration delivers both at scale.
It also accelerates Perion’s momentum in retail-heavy categories.

Commerce and retail brands increasingly demand ROI clarity.
Attribution gaps remain a persistent challenge across digital channels.
By aligning creative optimization with Amazon’s data, Perion addresses that friction.
The focus stays on measurable business outcomes.

Perion One sits at the center of the company’s growth strategy.
The platform unifies creative, media, and AI decisioning.
Its design supports full-funnel activation across formats.
That flexibility appeals to performance marketers.

The Amazon DSP integration represents more than a feature upgrade.
It expands Perion’s access to high-intent media environments.
These environments attract larger commerce-oriented budgets.
Such budgets remain resilient despite broader ad market pressure.

Perion has built credibility across multiple channels.
Its solutions span CTV, DOOH, display, retail, and commerce media.
Few platforms operate effectively across this mix.
This breadth strengthens Perion’s competitive positioning.

As omnichannel strategies mature, orchestration becomes critical.
Marketers must coordinate messaging across screens and touchpoints.
Perion positions Perion One as an orchestration layer.
Amazon DSP now becomes part of that ecosystem.

Creative optimization remains a clear differentiator.
Many DSP integrations focus purely on data activation.
Perion emphasizes how creative adapts in real time.
That emphasis aligns with shifting performance benchmarks.

Attention metrics now complement traditional conversion tracking.
Engagement quality increasingly matters to brand and retail outcomes.
Perion’s AI technology optimizes toward those signals.
The integration enhances that capability at scale.

From a market perspective, this move reflects broader ad-tech consolidation.
Platforms increasingly integrate rather than compete in isolation.
Advertisers favor ecosystems that reduce operational complexity.
Perion’s strategy follows that demand.

Retail media continues to reshape digital advertising.
Amazon remains a dominant force in that landscape.
Partners that unlock incremental performance gain relevance.
Perion aims to be one of them.

The integration also signals confidence in AI-led creative.
Automated personalization now drives competitive advantage.
Static creative underperforms in crowded environments.
Perion aligns its roadmap accordingly.

For advertisers, the benefit lies in simplicity.
They can activate Amazon audiences while leveraging advanced creative.
Measurement remains unified and actionable.
That efficiency saves both time and budget.

Perion frames this update as a milestone.
It supports broader ambitions to scale Perion One.
Future integrations will likely follow similar patterns.
High-intent data remains a priority.

Competitively, the move places pressure on rival platforms.
Creative intelligence paired with commerce data raises expectations.
Advertisers may demand similar capabilities elsewhere.
Differentiation becomes harder to ignore.

Ultimately, the Amazon DSP integration strengthens Perion’s narrative.
The company positions itself at the intersection of media, creative, and AI.
That intersection defines the next phase of advertising technology.
Perion intends to lead there.

As performance scrutiny intensifies, tools that connect data and creativity will win.
Perion’s latest integration reflects that reality.
It answers immediate advertiser needs while reinforcing long-term strategy.
The market will watch adoption closely.

Walker Sands is sharpening its growth trajectory with a heavyweight addition to its board. The integrated B2B growth services agency has appointed George Gallate—one of the industry’s most seasoned marketing executives—to guide its next phase of expansion. The move follows Walker Sands’ recent partnership with Mountaingate Capital, signaling a clear push toward scaling capabilities, accelerating acquisitions, and expanding its influence across the enterprise technology market.

Gallate enters with a résumé that few in the sector can match. Over a 40-year career, he has built, led, and transformed global marketing organizations. His 27-year tenure at Havas included serving as Global CEO and Chairman of Havas Digital, where he helped scale the business into the world’s largest digital network during the 2000s. His track record extends to leading the Rimm Kaufman Group through its sale to Merkle in 2014, eventually becoming Merkle’s Global Chief Marketing Officer.

Today, Gallate is CEO of the consultancy MKTG2.U and serves as an independent board member and investor across several major marketing services companies, including Tinuiti, Real Chemistry, Bounteous, Anteriad, Bond Loyalty, and WebFX. His experience spans every corner of the ecosystem—from digital transformation to data-driven marketing to operational leadership. He has also held previous board roles at Mars United Commerce and co-founded NEAR, Networks for Emergencies and Relief.

His appointment marks a strategic moment for Walker Sands. As the agency doubles down on becoming the leading data-driven B2B growth partner, Gallate’s mix of operator insight, investor maturity, and advisory expertise is expected to play a central role. For the past eight years, he has helped shape and scale category leaders across the marketing services industry, making him a valuable guide as Walker Sands looks to strengthen its go-to-market model and broaden its services.

The timing is closely tied to Walker Sands’ acquisition by Mountaingate Capital. Backed by new investment, the agency plans to expand its capabilities across strategic communications, digital marketing, GTM strategy, marketing technology, revenue operations, and content and creative. The goal is clear: build a modern B2B growth services platform equipped to support enterprise clients through the full funnel, from brand strategy to pipeline acceleration.

Gallate said Walker Sands’ reputation as a trusted growth partner for major B2B brands made the opportunity compelling. He credited the agency’s Outcome-Based Marketing approach for driving measurable business results—a model he believes positions the company for global leadership in the B2B services category. His focus now will be helping the leadership team scale its capabilities and capture new market opportunities.

Walker Sands co-CEO Andrew Cross added that Gallate brings a rare combination of operational leadership and investor rigor—experience that aligns directly with the agency’s ambitions. With the marketing services landscape becoming more data-driven and acquisition-heavy, Gallate’s strategic guidance is expected to help Walker Sands accelerate growth without losing focus on client outcomes.

The broader takeaway: Walker Sands is signaling that it intends to compete at the top tier of B2B marketing services. Backed by capital, strengthened by leadership, and anchored by a performance-focused model, the agency is positioning itself to expand aggressively and deepen its role as a partner to enterprise technology brands navigating increasingly complex markets.