News

Georgia-Pacific’s Laura Knebusch Named an Ad Age Leading Woman 2026

Georgia-Pacific marketing executive Laura Knebusch has been named an Ad Age Leading Woman 2026, recognizing her work modernizing the company's consumer marketing organization through AI, analytics, digital media and retail media. Her remit spans more than 80 marketing, media, analytics and consumer experience professionals supporting a multibillion-dollar portfolio of household brands. Marketing...

marketing 12 Aug 2026

Propelis Brings $900M Brand Services Platform to APAC Markets

Propelis is expanding its integrated brand services model across Asia-Pacific as global and regional companies look for faster ways to manage creative production, packaging, content localization and market execution. Formed through the merger of SGK and SGS & Co, the group entered operations with roughly 10,000 employees, nearly $1 billion in annual sales and more than 2,000 clients, positioning...

marketing 12 Aug 2026

Boats Group Research Shows Why Lead-Based Attribution Misses Boat Sales

A new Boats Group study suggests that conventional lead-based marketing attribution may be missing a significant portion of the recreational marine industry's digital influence. After connecting more than 85,000 verified boat registrations with marketplace listings and lead activity, the company found that only 21% of buyers submitted a documented lead before purchasing—and just 15% bought the...

marketing 12 Aug 2026

Levitate Makes Inc. 5000 for Fourth Year as AI Marketing Platform Expands

Levitate has been named to the 2026 Inc. 5000 list of America's fastest-growing private companies for the fourth consecutive year, ranking No. 1,498 nationally. The recognition comes as the relationship-first marketing platform expands its AI capabilities, customer success operations and industry reach while serving nearly 9,000 businesses across the U.S. and Canada. For small businesses, digital...

marketing 12 Aug 2026

Decile Launches Ecommerce Analytics MCP for AI-Powered Marketing

Decile has launched an ecommerce analytics and activation MCP that brings customer intelligence and audience segmentation directly into AI assistants such as Claude and ChatGPT. The new integration allows marketers to query enriched first-party customer data, analyze ecommerce performance and create activation-ready audiences through natural-language conversations instead of switching between...

marketing 12 Aug 2026

TrueDialog Returns to Inc. 5000 as Enterprise Texting Platform Expands

TrueDialog has been named to the 2026 Inc. 5000 list of America's fastest-growing private companies for the second consecutive year, highlighting continued growth for the enterprise messaging provider as businesses increasingly connect SMS, MMS and RCS communications with CRM, MarTech and AI systems. Business texting is moving beyond basic SMS campaigns. As enterprises look to connect customer...

marketing 12 Aug 2026

IBS and KBIS 2026 Show Why Clear Storytelling Drives Brand Growth

At the 2026 International Builders' Show (IBS) and Kitchen & Bath Industry Show (KBIS) in Orlando, product innovation was abundant. But according to Merlot Marketing, the brands that generated the strongest attention had something beyond impressive products: a clear story connecting design, performance and customer value. The agency's observations point to a broader shift in home and building...

marketing 12 Aug 2026

Customer Data Platform Market to Reach $14.04 Billion by 2031

The global Customer Data Platform market is projected to nearly double from $7.34 billion in 2026 to $14.04 billion by 2031, according to MarketsandMarkets. The 13.8% CAGR forecast reflects growing enterprise demand for unified customer data, composable architectures, real-time activation and AI-powered personalization as businesses modernize their MarTech and data infrastructure. Customer data...

marketing 12 Aug 2026