If you’ve ever managed a large-scale localization project, you know the pain: shifting deadlines, disappearing resources, and priorities that change faster than your coffee cools. Now RWS wants to make those headaches a little more manageable.

The content solutions company has rolled out Smart Insights, a new feature for its cloud-based Trados language technology platform. It’s an LLM-powered virtual assistant designed to give localization managers answers to project questions—instantly, in plain language, and without the dreaded dashboard deep dive.

From Endless Dashboards to Instant Answers

Localization managers can now simply ask Trados questions like:

“Which projects are at risk this week? Where are we seeing delays?”

Or get forward-looking intelligence:

“Show me projected performance trends across all my clients for the next quarter. And highlight any upcoming translation tasks under 500 words that might impact delivery timelines.”

Instead of digging through spreadsheets or jumping between analytics tools, Smart Insights provides an immediate, context-aware answer.

“This changes the game for localization,” says Mark Lawyer, President of Regulated Industries & Linguistic AI at RWS. “We’re putting real-time project intelligence directly in the hands of the people who need it. No dashboards, no delays—just instant answers.”

Powered by Amazon Q in QuickSight

Smart Insights runs on Amazon Q in QuickSight, Amazon’s generative BI service. This means the tool can process vast amounts of project data, spot trends, and respond to nuanced queries—all within the familiar Trados environment.

The feature is included for Trados Enterprise subscribers at no extra cost. Trados Team and Trados Accelerate customers can access it via an optional upgrade.

The localization industry is under constant pressure to deliver more content, faster, and in more languages. Traditional project management tools tend to be reactive—by the time a risk is spotted, it’s often too late to prevent delays. Smart Insights flips that model, giving project managers predictive visibility before problems escalate.

By integrating directly into the platform where teams already work, RWS is sidestepping a common AI adoption barrier: tool fatigue. Instead of adding “just another AI platform,” Smart Insights becomes part of the existing workflow.

Competitive Context

With localization demand growing alongside global digital content output, rivals in the translation tech space—from Smartling to Memsource—are also investing in AI-powered project management features. RWS’s advantage may lie in the combination of human linguistic expertise, enterprise integration, and conversational AI that understands the nuance of language projects.