Partnership Strengthens Best In-Class Audience Targeting and Measurement Solutions for Marketers in Cookie-less Future

Cadent and Stirista announce a strategic partnership to revolutionize converged TV advertising by combining Cadent's advanced TV platform with Stirista's identity-driven marketing solutions. This collaboration empowers brand marketers with a wealth of data insights, enabling precise targeting and enhanced audience engagement across various media channels.

1. Unified Data Insights: The partnership leverages Cadent's Aperture Platform and Stirista's holistic identity-driven marketing solutions to provide brand marketers with access to diverse data insights, including demographic, lifestyle, purchase intent, and B2B audiences.

2. Seamless Integration: Cadent will integrate Stirista's audience data into its data marketplace, enabling seamless targeting across linear, addressable, digital, and CTV platforms. This integration streamlines the buying and selling of TV, video, and digital media, enhancing efficiency and effectiveness for marketers.

3. Cookie-Less Future Readiness: Both Cadent and Stirista are committed to navigating the cookie-less future of advertising. By leveraging their cookie-independent approaches, they ensure marketers can effectively connect with consumers amidst evolving content consumption habits.

4. Actionable Insights and Strategies: Stirista empowers customers to harness their first-party data and create actionable insights and strategies for omnichannel marketing activation. Through this partnership, Cadent and Stirista offer marketers comprehensive solutions to increase brand loyalty and acquire new customers.

5. Customer-Centric Approach: Cadent and Stirista prioritize providing marketers with the right data and insights to enhance audience targeting and measurement solutions. Their customer-centric approach aims to meet the evolving needs of marketers in a dynamic media landscape.

The partnership between Cadent and Stirista represents a significant advancement in converged TV advertising, enabling brand marketers to leverage comprehensive data insights for targeted advertising across multiple channels. By combining Cadent's advanced TV platform with Stirista's identity-driven marketing solutions, marketers can enhance audience engagement, drive brand loyalty, and achieve marketing success in today's digital age.

The integration of AdLib with Ad Reform offers an easy, always-on solution to agencies tasked with meeting onerous proof of placement requirements across the advertising ecosystem.

AdLib Media Group and Ad Reform announce a groundbreaking integration to revolutionize ad operations automation for agencies. By combining AdLib's easy-to-use DSP solutions with Ad Reform's innovative platform, agencies can now streamline proof of placement and campaign screenshot processes, significantly enhancing efficiency and compliance across the advertising ecosystem.

1. Streamlined Operations: The integration automates proof of placement and campaign screenshot processes for all campaigns running through AdLib, eliminating labor-intensive and time-consuming manual tasks. This streamlining of operations results in significant time and cost savings for small and mid-size agencies.

2. Enhanced Transparency: Ad Reform's platform empowers agencies to provide advertisers with the transparency needed to maintain compliance, adhere to corporate policies, and ensure brand safety. This is particularly crucial for industries like automotive and pharmaceutical, which have stringent requirements.

3. Forward-Thinking Partnership: AdLib's partnership with Ad Reform reflects its commitment to delivering exceptional value to clients by integrating cutting-edge tools into its platform. By offering clients access to premium platforms and toolsets, AdLib enables small and midsize agencies to succeed in the competitive advertising landscape.

4. Empowering Agencies: The collaboration between AdLib and Ad Reform empowers agencies to streamline auditing workflows, improve operational efficiency, and reclaim hours in their day. This enables agencies to focus on delivering high-quality services to clients and driving business growth.

5. Customer-Centric Approach: Both AdLib and Ad Reform prioritize meeting the needs of their clients by providing user-friendly solutions that enhance operational efficiency and compliance. Their customer-centric approach ensures that agencies can effectively navigate the complexities of the advertising ecosystem.

The partnership between AdLib Media Group and Ad Reform marks a significant advancement in ad operations automation, offering agencies a powerful solution to streamline processes and enhance compliance. By leveraging AdLib's DSP solutions and Ad Reform's automation platform, agencies can optimize their operations, reduce costs, and deliver exceptional value to clients in today's competitive advertising landscape.

Mediavine, the leading full-service ad management firm in the U.S., teams up with Sertify to certify diverse publishers within its Uplift marketplace. This groundbreaking partnership simplifies and standardizes the identification process, fostering inclusivity in digital advertising.

1. Empowering Diverse Publishers:

   • Sertify revolutionizes industry standards by simplifying identification for diverse-owned publishers and influencers.
   • Mediavine's Uplift marketplace facilitates certification for self-identified diverse publishers, amplifying their programmatic connection to advertisers.

2. Removing Barriers for Advertisers:

   • The partnership removes barriers for advertisers committed to supporting diverse-owned publishers, aligning with industry benchmarks set by ANA's Alliance for Inclusive and Multicultural Marketing.
   • Mediavine's commitment to certification reflects its dedication to supporting small and diverse-owned publishers.

3. Certification Process:

   • Mediavine publisher partners self-identifying as diverse-owned businesses undergo vetting and confirmation by Sertify's solution.
   • Certified publishers receive a site badge denoting diverse ownership, enhancing visibility and fostering partnerships with brand marketers.

4. Industry Leadership and Impact:

   • Mediavine's partnership with Sertify signals a proactive approach to promoting diversity and inclusion in digital advertising.
   • The alliance unlocks certified publisher inventory, ensuring a greater allocation of media funds to historically underrepresented publishers.

5. Commitment to Inclusivity:

   • Mediavine prioritizes brand safety and alignment with values, extending support to diverse publications and content on the Open Web.
   • The partnership underscores Mediavine's dedication to counseling brand marketers in optimizing their reach while fostering inclusivity.

Join Mediavine and Sertify in driving diversity and inclusivity in digital advertising. Together, we empower diverse publishers, foster equitable media representation, and propel the industry toward a more inclusive future.

PostcardMania, a leading marketing technology firm, expands its Everywhere Small Business product with Everywhere Small Business Platinum Plus. This integrated marketing package now includes dynamic video ads on popular streaming platforms, empowering small- and medium-sized businesses to enhance their marketing efforts and drive revenue.

1. Integrated Marketing Package:

   • Everywhere Small Business Platinum Plus offers dynamic video ads on top streaming platforms alongside direct mail and targeted digital ads.
   • Businesses can access a comprehensive marketing solution at an entry-level price point, ensuring affordability and accessibility for Main Street businesses.

2. Rise of Streaming Platforms:

   • Nielsen data highlights the surging popularity of streaming platforms, surpassing both broadcast and cable TV viewership.
   • Ad-supported subscription tiers and free streaming channels (FAST) have seen significant growth, presenting lucrative advertising opportunities.

3. Consumer Preference for Ad-Supported Streaming:

   • Studies reveal a growing preference for ad-supported streaming content, with 73% of people watching ad-supported streaming or FAST channels in 2023.
   • Consumers prioritize ad-supported streaming over ad-free services, signaling a shift in viewing habits and advertising preferences.

4. Trust in TV Advertising and Direct Mail:

   • TV advertising ranks among the most trustworthy ad mediums, closely followed by direct mail.
   • PostcardMania's Everywhere Small Business leverages the trustworthiness of TV ads and direct mail to maximize marketing effectiveness.

5. Holistic Marketing Approach:

   • Everywhere Small Business Platinum Plus targets audiences across multiple platforms and media, including postcards, CTV, and digital ads on various platforms.
   • Additional features like geofencing and contextual search retargeting enhance audience targeting and lead generation.

Discover the power of Everywhere Small Business Platinum Plus from PostcardMania, a comprehensive marketing solution designed to propel small- and medium-sized businesses to success. With dynamic video ads on top streaming platforms and a holistic marketing approach, businesses can achieve growth and competitiveness in today's evolving advertising landscape.

Building on their existing partnership spanning Benelux, the Nordics, and Switzerland, IRONSCALES and Infinigate expand their partnership to include the UK and Ireland

IRONSCALES, the leading AI-powered email security provider safeguarding 13,000 global customers, partners with the Infinigate Group to extend its reach to the UK and Ireland. This expansion strengthens defense against advanced phishing attacks, leveraging IRONSCALES' adaptive AI platform.

1. Enhanced Market Reach:

   • Building on their successful partnership, IRONSCALES and Infinigate extend distribution to the UK and Ireland.
   • The partnership aims to provide advanced phishing protection to MSPs, MSSPs, VARs, and System Integrators in key European markets.

2. Channel-Centric Model:

   • IRONSCALES follows a 100% channel-centric go-to-market strategy, prioritizing exceptional support for channel partners.
   • Infinigate UK and Ireland will distribute the award-winning IRONSCALES adaptive AI email security platform, leveraging its strong cloud capabilities and global reach.

3. Combatting Phishing Threats:

   • Amid rising rates of business email compromise (BEC) and advanced phishing attacks, IRONSCALES and Infinigate offer best-in-class email security solutions.
   • The partnership empowers employees to serve as the last line of defense against phishing attacks, addressing vulnerabilities in traditional email security solutions.

4. Innovative Email Security Approach:

   • IRONSCALES' platform adopts an innovative 'Secure User' approach to email security, complementing Infinigate's cybersecurity portfolio.
   • The partnership expands Infinigate's managed services, providing cost-effective and flexible protection to businesses of all sizes.

5. Empowering Channel Partners:

   • IRONSCALES Partner Program ensures comprehensive email security for customers, offering guaranteed margins, growth opportunities, and world-class resources.
   • Infinigate facilitates partner growth in the UK channel through tailored programs, partner training, and specialized services.

Experience enhanced email security with IRONSCALES and Infinigate's expanded partnership. Together, they equip organizations with advanced defense mechanisms against evolving phishing threats, empowering businesses to navigate the digital landscape securely and confidently.

• Advanced Data Analytics Platform:

  • Diversity Atlas utilizes data and a proprietary algorithm to track cultural diversity and sentiment within companies, offering invaluable insights to leadership.
  • Developed by a team of data engineers and subject matter experts over seven years, Diversity Atlas boasts the largest dataset of its kind, comprising over 45,000 human identity data points.

• Empowering Organizational Change:

  • The platform equips business leaders with normalized data to assess their company's diversity profile, drive organizational change, enhance employee engagement, and achieve ESG goals.
  • Studies, like McKinsey & Company's Diversity Wins report, highlight the financial benefits of diversity, showcasing its potential to outperform peers.

• Strategic Funding Round:

  • The $AUD 6 million funding round from Gener8.VC signifies support for Diversity Atlas' high-growth phase and expansion into new markets.
  • CEO and Founder, Peter Mousaferiadis, emphasizes the relevance of diversity in the workplace and the platform's role in facilitating informed decision-making for sustainable growth.

• Investing in Changemakers:

  • Gener8.VC focuses on investing in changemakers and recognizes Diversity Atlas as a catalyst for positive work environments and economic growth.
  • Kurt Menzies, Founder of Gener8.VC, highlights the significance of data-driven solutions in fostering a conducive work environment.

• Expansion Plans:

  • Diversity Atlas plans to double its team to support high-growth and expand into key markets in the EU and North America.
  • The fundraising process was facilitated by Sydney-based advisory firm, Catapult, with legal advisory from Lewis+Behr Corporate Advisory.

With the backing of a substantial funding round from Gener8.VC, Diversity Atlas is poised to revolutionize diversity analytics and drive positive change within organizations globally. As the platform expands its reach and capabilities, it reaffirms its commitment to fostering inclusive workplaces and sustainable growth through data-driven insights.

Collaboration aims to enhance development and adoption of real-time, AI-driven solutions in dynamic Korean market

SingleStore, the leading data platform renowned for its real-time capabilities, joins forces with Agile Platform to introduce advanced AI-driven solutions to the Korean market. This exclusive partnership aims to leverage SingleStore's innovative data platform to meet the evolving needs of Korean businesses, particularly in the realm of real-time processing and analytics.

1. Real-Time Data Solutions for Korean Market:

   • SingleStore's real-time data platform is tailored for modern applications, analytics, and AI, catering to the burgeoning needs of Korean businesses.
   • Agile Platform, a data-specialized firm with a strong foothold in the Korean market, collaborates with SingleStore to deliver real-time processing, analysis, and visualization solutions.

2. Strategic Partnership for Market Expansion:

   • Agile Platform, boasting deep market understanding and technical expertise, serves as an ideal partner to facilitate SingleStore's expansion in the APAC region, particularly in Korea.
   • The collaboration aims to enhance SingleStore's market presence and provide Korean businesses access to scalable, powerful data solutions.

3. Adoption by Leading Korean Companies:

   • SingleStore has already garnered significant traction in Korea, with leading companies such as Kakao, POSCO, LG Innotek, and SK Telecom among its esteemed customers.
   • These industry leaders have embraced SingleStore's comprehensive data platform for various use cases, highlighting its relevance and efficacy in the Korean market.

4. Opportunities in Korea's AI Landscape:

   • Korea's commitment to AI innovation, evidenced by substantial investments and a strong patent portfolio, underscores the potential for AI-driven technologies in the market.
   • SingleStore's advanced data platform, coupled with Agile Platform's expertise, presents an unparalleled opportunity to accelerate AI adoption and enhance analytical capabilities in Korean enterprises.

5. Leading Innovation in Generative AI:

   • SingleStore has been at the forefront of innovation in generative AI, garnering recognition as the top-ranked vector database provider in 2024.
   • The partnership with Agile Platform further solidifies SingleStore's position as a pioneer in AI-driven data solutions, poised to revolutionize Korean businesses' data strategies.

The collaboration between SingleStore and Agile Platform signifies a significant advancement in delivering cutting-edge data solutions to Korean businesses. With a focus on real-time processing, analytics, and AI-driven insights, this partnership aims to empower Korean enterprises to navigate the evolving data landscape with agility and efficiency.

Clearspan, a leading cloud communications and collaboration technology provider, today announced the appointment of Jim Machi as Chief Marketing Officer.

Clearspan, a prominent player in cloud communications and collaboration solutions, welcomes Jim Machi as its new Chief Marketing Officer. Machi's extensive background in technology and telecommunications marketing positions him as a strategic asset to drive product innovation and market presence for Clearspan.

1. Rich Experience in Technology and Telecommunications: Jim Machi brings over three decades of experience in product, strategy, and marketing in the technology and telecommunications sector. His tenure includes notable roles at AT&T, Dialogic, Intel, and Sangoma, where he served as Chief Product and Marketing Officer.

2. Strategic Responsibilities: In his role as Chief Marketing Officer, Machi will oversee product management, strategy, engineering, and marketing functions at Clearspan. He will be instrumental in shaping the company's product roadmap, executing growth strategies, and enhancing market presence.

3. Focus on Innovation and Growth: Clearspan's appointment of Machi underscores its commitment to innovation and growth. With a focus on delivering cutting-edge solutions for service providers, enterprises, governments, and educational institutions, Machi's leadership will drive the company's mission-critical initiatives forward.

4. Market Expansion: Machi's expertise in both marketing and product development aligns with Clearspan's goal of expanding its market presence. The company aims to leverage Machi's insights to evolve beyond Unified Communications (UC/UCaaS) and explore new avenues of growth in the dynamic communications industry.

5. Vision for Future Collaboration: Machi emphasizes the importance of multi-modal communication beyond voice, including SMS, social media, and collaboration tools. He envisions leveraging AI to enhance productivity and anticipates contributing to Clearspan's innovative UCaaS platform to meet future market demands.

The appointment of Jim Machi as Chief Marketing Officer marks a significant milestone for Clearspan as it embarks on a journey of innovation and market expansion. With Machi's wealth of experience and strategic vision, Clearspan is poised to strengthen its position as a leader in cloud communications and collaboration technology, driving transformative solutions for its diverse clientele.