Mediavine, the leading full-service ad management firm in the U.S., teams up with Sertify to certify diverse publishers within its Uplift marketplace. This groundbreaking partnership simplifies and standardizes the identification process, fostering inclusivity in digital advertising.

1. Empowering Diverse Publishers:

   • Sertify revolutionizes industry standards by simplifying identification for diverse-owned publishers and influencers.
   • Mediavine's Uplift marketplace facilitates certification for self-identified diverse publishers, amplifying their programmatic connection to advertisers.

2. Removing Barriers for Advertisers:

   • The partnership removes barriers for advertisers committed to supporting diverse-owned publishers, aligning with industry benchmarks set by ANA's Alliance for Inclusive and Multicultural Marketing.
   • Mediavine's commitment to certification reflects its dedication to supporting small and diverse-owned publishers.

3. Certification Process:

   • Mediavine publisher partners self-identifying as diverse-owned businesses undergo vetting and confirmation by Sertify's solution.
   • Certified publishers receive a site badge denoting diverse ownership, enhancing visibility and fostering partnerships with brand marketers.

4. Industry Leadership and Impact:

   • Mediavine's partnership with Sertify signals a proactive approach to promoting diversity and inclusion in digital advertising.
   • The alliance unlocks certified publisher inventory, ensuring a greater allocation of media funds to historically underrepresented publishers.

5. Commitment to Inclusivity:

   • Mediavine prioritizes brand safety and alignment with values, extending support to diverse publications and content on the Open Web.
   • The partnership underscores Mediavine's dedication to counseling brand marketers in optimizing their reach while fostering inclusivity.

Join Mediavine and Sertify in driving diversity and inclusivity in digital advertising. Together, we empower diverse publishers, foster equitable media representation, and propel the industry toward a more inclusive future.