SlashNext's 99% detection accuracy is the highest in the market according to independent testing group compared to Abnormal Security and other cloud email security providers 

SlashNext, a pioneer in AI-driven cloud email, mobile, and web messaging security, has unveiled groundbreaking results from a comprehensive evaluation conducted by the Tolly Group. This assessment highlights the unparalleled effectiveness and precision of SlashNext's Cloud Email Security solution in combatting Business Email Compromise (BEC) and advanced phishing threats.

1. Evaluation Methodology: Tolly Group's rigorous assessment compared SlashNext's solution against prominent industry competitors, including Abnormal Security, Mimecast, and Microsoft Defender for Office 365 (E5).

2. Unrivaled Detection Accuracy: SlashNext achieved an extraordinary detection rate of 99%, surpassing competitors by over 20%, particularly excelling in identifying BEC threats.

3. Addressing Evolving Threats: With cybercriminals leveraging generative AI platforms and evolving tactics, SlashNext remains at the forefront, continuously innovating to counter emerging threats.

4. Multi-Vector Protection: The evaluation encompassed various threat vectors, including BEC/text-based, QR code-based, linked-based, and file-based phishing, showcasing SlashNext's versatility and effectiveness.

5. Zero-Hour Threat Defense: SlashNext's in-house generative AI technologies enable real-time detection, eliminating reliance on third-party threat intelligence feeds and ensuring swift identification of zero-hour attacks.

The Tolly Group's evaluation underscores SlashNext's superiority in safeguarding organizations against sophisticated email security threats. With a commitment to innovation and unparalleled detection accuracy, SlashNext remains the trusted choice for thousands of organizations worldwide, providing proactive defense in an ever-evolving threat landscape.

Prove’s solutions can help businesses make their online customer experiences faster, easier and more secure.

Prove, the global frontrunner in digital identity solutions, has announced the availability of its advanced customer experience, identity verification, and authentication solutions on AWS Marketplace. This strategic collaboration empowers businesses to seamlessly access Prove's innovative technologies directly through the AWS platform, enhancing security and trust in online interactions.

1. Enhanced Customer Experience: Prove's solutions on AWS Marketplace enable businesses to achieve up to 79% faster onboarding and a 35% reduction in abandonment rates, addressing the growing demand for seamless and efficient digital interactions.

2. Fraud Mitigation and Revenue Recovery: By leveraging Prove's identity verification solutions, companies can combat identity fraud and reclaim lost revenue, particularly in response to consumer dissatisfaction with cumbersome verification processes.

3. Testimonials of Success: Industry leaders like Bilt Rewards testify to the transformative impact of Prove's technology, citing significant improvements in customer onboarding experiences and pass rates.

4. Mobile-Centric Approach: Prove's innovative approach utilizes consumers' ubiquitous mobile phones for secure identity verification across various channels, ensuring ease of use and robust authentication.

5. Diverse Clientele and Collaborations: Prove's extensive client portfolio, including top financial institutions, retailers, healthcare providers, and insurers, reflects the widespread adoption and trust in its solutions, further reinforced by partnerships with industry giants like Visa, FanDuel, and Experian.

6. Comprehensive Solutions: Prove offers a suite of solutions on AWS Marketplace, including Prove Pre-Fill®, Prove Identity®, Prove Auth®, and Prove Identity Manager℠, catering to diverse business needs and enhancing consumer engagement throughout the identity lifecycle.

The integration of Prove's advanced identity solutions into AWS Marketplace signifies a significant milestone in simplifying and securing digital transactions. With Prove's cutting-edge technologies readily accessible on the AWS platform, businesses can elevate customer experiences, combat fraud, and drive growth in an increasingly digital landscape.

Beefree, a leading provider of no-code email creation solutions, has made a significant move by acquiring Really Good Emails (RGE). This acquisition aims to bridge the gap between email inspiration and creation, providing users with unparalleled access to a vast library of inspiring email designs while bolstering Beefree's commitment to supporting the email community.

1. Amplifying Email Inspiration: The merger with RGE enhances Beefree's offerings by enriching its collection of over 15,000 exceptional email designs from renowned brands, facilitating a seamless transition from inspiration to creation.

2. Empowering Email Creators: Users now have free access to RGE's Pro version, enabling them to create multiple collections and submit new emails effortlessly through a convenient Chrome plugin, paving the way for enhanced creativity and productivity.

3. Seamless Integration: Beefree's user-friendly email builder complements RGE's catalog, allowing users to edit templates inspired by RGE's popular designs with ease, fostering a streamlined workflow for email creation.

4. Shared Vision and Culture: The partnership between Beefree and RGE is rooted in a shared dedication to serving the email community, bolstered by additional financial resources and a mutual commitment to innovation and excellence.

5. Commitment to Community: With Beefree's support, RGE plans to expand its community-focused initiatives, including the Unspam event series, aiming to reach more audiences and provide affordable access while supporting community-driven initiatives like scholarships and travel assistance.

6. Strategic Leadership Transition: RGE co-founders Mike Nelson and Matt Helbig will join Beefree in full-time roles, ensuring a seamless transition and leveraging their expertise to further enhance Beefree's offerings. Meanwhile, advisors Matthew Smith and Matt Cook will continue to support RGE's mission.

Beefree's acquisition of Really Good Emails marks a significant milestone in the evolution of email creation tools, promising users unparalleled access to inspiration and seamless integration for enhanced creativity. With a shared commitment to innovation, community, and excellence, Beefree and RGE are poised to redefine the landscape of email design and creation.

PubMatic, a leading independent technology company in digital advertising, has teamed up with GroupM, WPP’s media investment group, to introduce cohort-based modeling capabilities for advertisers. This groundbreaking partnership utilizes distributed AI via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers while prioritizing privacy-first ad buying.

1. Advanced Targeting Technology: Integrated into PubMatic's SSP, the proprietary technology harnesses impression-level data to generate privacy-compliant audience segments, facilitating sustainable scalability for both buyers and sellers.

2. Addressing Data Evolution: With the deprecation of third-party cookies, PubMatic has proactively invested in alternative signals, ensuring 80% of impressions have viable alternatives. This strategic partnership further bolsters efforts to protect user data and enhance insight-driven advertising.

3. Privacy-Safe Segmentation: Machine learning AI technology safeguards user privacy by driving segmentation without reliance on third-party cookies, empowering publishers to leverage first-party data while preserving user trust.

4. Channel Agnostic Approach: The collaboration extends across various devices and ad formats, including CTV, mobile app, and browser environments, fostering a transparent, privacy-first advertising ecosystem.

5. Industry Perspectives: PubMatic emphasizes the significance of balancing user privacy with value creation for brands and publishers, while GroupM highlights the partnership's efficiency gains and enhanced capabilities for clients.

6. Global Availability: The solution is now accessible in the United States and United Kingdom, offering advertisers a transformative approach to digital advertising.

PubMatic and GroupM's pioneering partnership signifies a paradigm shift in digital advertising, prioritizing privacy, scalability, and effectiveness. By harnessing advanced technology and collaborative efforts, this innovative solution sets a new standard for privacy-first advertising practices, benefiting advertisers, publishers, and users alike.

By analyzing thousands of ON24-powered experiences, ON24 announces financial services benchmarks to help organizations increase client and advisor engagement and results

ON24, a prominent intelligent engagement platform for B2B sales and marketing, has launched its "2024 Financial Services Digital Engagement Benchmarks Report," offering crucial insights into digital engagement trends within the financial services industry. This comprehensive analysis equips marketers with actionable data to enhance engagement with clients, agents, and advisors, ultimately driving business results.

1. Personalization Driving Growth: The report underscores the significance of personalization in driving business growth, revealing an 18% increase in calls-to-action (CTA) engagement since 2022, with personalized CTAs experiencing double the growth rate.

2. Digital-First Strategy Imperative: With clients, agents, and advisors increasingly preferring online channels, the importance of a digital-first engagement strategy is emphasized, signaling a shift in industry dynamics.

3. Surge in Digital Interactions: Client and advisor digital interactions within live webinars have surged, with a 13% increase in interactions per attendee since 2021, reflecting evolving audience preferences.

4. Importance of Anytime, Anywhere Engagement: Audiences' desire for flexible engagement is evident, as on-demand webinar interactions per attendee grew by 15% year-over-year, highlighting the demand for accessible digital experiences.

5. Rise of Digital Education and Certifications: The report identifies a significant uptick in digital certifications per client and advisor, emphasizing the increasing importance of digital formats for continuing education and certifications.

6. Growing Demand for Content and AI: Client, advisor, and agent demand for content is at an all-time high, with content hub views and engagement with on-demand webinars experiencing substantial growth. The need for generative AI to meet this demand is highlighted.

ON24's report illuminates the evolving landscape of digital engagement in the financial services sector, emphasizing the critical role of personalization, digital-first strategies, and AI-powered innovation in driving business success. Marketers equipped with actionable insights can leverage these trends to enhance client relationships, empower advisors, and stay ahead in a rapidly evolving industry landscape.

The custom study highlights the opportunities marketers have to better execute a full-funnel strategy and drive overall business outcomes

LatentView Analytics, in collaboration with Forrester Consulting, has released a comprehensive study titled "Building An Insights-Driven Marketing Engine To Drive Business Growth," shedding light on the adoption and effectiveness of full-funnel marketing strategies among large U.S. B2C and B2B brands. This study aims to empower marketers with actionable insights to optimize their data analytics practices and elevate their marketing strategies.

1. Understanding Full-Funnel Marketing: The study emphasizes the importance of a comprehensive full-funnel marketing approach that caters to the evolving needs of customers throughout the entire lifecycle, from awareness to conversion and retention.

2. Operational Gaps and Challenges: Despite the majority of marketers acknowledging the importance of full-funnel marketing, many struggle to optimize customer value and deliver personalized experiences due to challenges such as fragmented enterprise views of customer data, organizational silos, technology limitations, and inadequate analytical skills.

3. Organizational Alignment: Misalignment in business goals poses a significant challenge for marketers, particularly in industries like technology and financial services, highlighting the need for cohesive organizational strategies and cross-functional collaboration.

4. Insights and Analytics Integration: Only a minority of marketers are effectively integrating analytics across all customer touchpoints to drive business outcomes, with a low adoption rate of predictive analytics and AI for understanding customer behavior and preferences.

5. Path Forward: The study underscores the importance of leveraging data analytics to bridge operational gaps, enhance organizational alignment, and implement predictive analytics and AI-driven strategies to unlock the full potential of full-funnel marketing.

LatentView Analytics and Forrester Consulting's study provides valuable insights into the current landscape of full-funnel marketing strategies, revealing both challenges and opportunities for marketers. By addressing operational gaps, fostering organizational alignment, and embracing advanced analytics technologies, marketers can unlock the power of data-driven insights to drive business growth and deliver personalized customer experiences.

The partnership will debut at KUKA Connexions 2024 with the offering of a new Viam driver for KUKA robotic arms.

The driver provides sophisticated control and automation features including intuitive programming interfaces, real-time data analytics, and more and heralds an inflection point advancing smart automation for manufacturing and industrial sectors.

Discover the dynamic partnership between Viam and KUKA, revolutionizing smart automation solutions by combining Viam's open-source platform with KUKA's intelligent robotic arms. This collaboration streamlines deployment, enhances control, and expands accessibility, driving business efficiencies and advancing Industry 4.0 initiatives.

1. Powering Smart Manufacturing: The partnership addresses the growing demand for smart automation in industrial sectors, leveraging IoT, cloud computing, data analytics, and machine learning to accelerate engineering velocity and operational efficiency.

2. Enhanced Capabilities: Viam's open-source platform enables multiple-language programming, hardware interoperability, and advanced features like real-time data analytics, machine learning pipelines, and IoT device integration, enhancing the functionality of KUKA robotic arms.

3. Debut at KUKA Connexions 2024: Viam and KUKA will showcase their collaboration at the KUKA Connexions 2024 conference, unveiling the Viam driver for KUKA robotic arms and presenting intuitive programming interfaces and automation features.

4. Modular and Open Architecture: Viam's modular and interoperable software simplifies human-machine interaction through a cloud-based portal, removing barriers to automation and enabling seamless integration with any hardware or fleet of machines.

5. Cost-Effective Solution: Customers benefit from Viam's pay-as-you-go model, with no upfront per-device or deployment costs. All on-machine features are open source and free, making smart automation accessible and affordable.

6. Vision for Industry Transformation: The partnership underscores the shared vision of Viam and KUKA to empower industry leaders with intuitive and flexible tools that revolutionize the intersection of software and hardware, driving innovation and agility in smart automation.

The collaboration between Viam and KUKA represents a significant step forward in advancing smart automation solutions, offering businesses unparalleled control, flexibility, and efficiency in deploying robotic arms. With a focus on accessibility, affordability, and innovation, this partnership paves the way for transformative advancements in Industry 4.0 and beyond.

With more than two decades of in-depth experience leading high-tech marketing and CX management strategies, Susan Ganeshan will oversee Emplifi’s marketing and growth initiatives 

Emplifi, a prominent customer engagement platform provider, announces the appointment of Susan Ganeshan as its Chief Marketing Officer. With over two decades of experience in high-tech marketing and CX strategies, Ganeshan's role will focus on amplifying Emplifi's innovative solutions and fostering seamless customer experiences across global brands.

1. Leadership in Customer Engagement: Ganeshan will spearhead Emplifi's marketing and growth initiatives, collaborating cross-functionally to ensure global brands deliver exceptional customer experiences throughout the customer journey.

2. Strategic Marketing Programs: Ganeshan will implement strategic marketing programs to elevate Emplifi's innovative solutions, leveraging generative AI technology and ten new AI-powered tools to enhance efficiencies in social media marketing and customer care.

3. Experience and Expertise: With a track record of success as a five-time CMO, Ganeshan brings a proven methodology for scaling and growth, fostering client trust and driving improvements in customer experience practices.

4. Alignment with Long-Term Goals: Ganeshan's appointment aligns with Emplifi's long-term goals, moving from "build-mode" to accelerated growth, while her collaborative and creative approach resonates with the company's pursuit of excellence.

5. Industry Recognition: Ganeshan's extensive experience in leading marketing teams at top SaaS solution providers, including Clearwater Analytics, Granicus, and Clarabridge, positions her as a valuable asset in Emplifi's journey of innovation and growth.

6. CEO Endorsement: Ohad Hecht, CEO at Emplifi, expresses confidence in Ganeshan's ability to drive marketing and CX strategies, emphasizing her passion for Emplifi's products and services and her alignment with the company's vision.

Susan Ganeshan's appointment as Chief Marketing Officer marks a significant milestone for Emplifi, reflecting the company's commitment to elevating customer engagement and driving growth through innovative marketing strategies. With Ganeshan's leadership and expertise, Emplifi is poised to continue its journey of innovation, delivering seamless customer experiences and driving excellence in customer engagement.