Diversity Atlas Secures $AUD 6 Million Funding from Gener8.VC for Data Platform Expansion | Martech Edge | Best News on Marketing and Technology
Diversity Atlas Secures $AUD 6 Million Funding from Gener8.VC for Data Platform Expansion

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Diversity Atlas Secures $AUD 6 Million Funding from Gener8.VC for Data Platform Expansion

Diversity Atlas Secures $AUD 6 Million Funding from Gener8.VC for Data Platform Expansion

Business Wire

Published on : Apr 17, 2024

  • Advanced Data Analytics Platform:

    • Diversity Atlas utilizes data and a proprietary algorithm to track cultural diversity and sentiment within companies, offering invaluable insights to leadership.
    • Developed by a team of data engineers and subject matter experts over seven years, Diversity Atlas boasts the largest dataset of its kind, comprising over 45,000 human identity data points.
  • Empowering Organizational Change:

    • The platform equips business leaders with normalized data to assess their company's diversity profile, drive organizational change, enhance employee engagement, and achieve ESG goals.
    • Studies, like McKinsey & Company's Diversity Wins report, highlight the financial benefits of diversity, showcasing its potential to outperform peers.
  • Strategic Funding Round:

    • The $AUD 6 million funding round from Gener8.VC signifies support for Diversity Atlas' high-growth phase and expansion into new markets.
    • CEO and Founder, Peter Mousaferiadis, emphasizes the relevance of diversity in the workplace and the platform's role in facilitating informed decision-making for sustainable growth.
  • Investing in Changemakers:

    • Gener8.VC focuses on investing in changemakers and recognizes Diversity Atlas as a catalyst for positive work environments and economic growth.
    • Kurt Menzies, Founder of Gener8.VC, highlights the significance of data-driven solutions in fostering a conducive work environment.
  • Expansion Plans:

    • Diversity Atlas plans to double its team to support high-growth and expand into key markets in the EU and North America.
    • The fundraising process was facilitated by Sydney-based advisory firm, Catapult, with legal advisory from Lewis+Behr Corporate Advisory.

With the backing of a substantial funding round from Gener8.VC, Diversity Atlas is poised to revolutionize diversity analytics and drive positive change within organizations globally. As the platform expands its reach and capabilities, it reaffirms its commitment to fostering inclusive workplaces and sustainable growth through data-driven insights.