Partnership Strengthens Best In-Class Audience Targeting and Measurement Solutions for Marketers in Cookie-less Future

Cadent and Stirista announce a strategic partnership to revolutionize converged TV advertising by combining Cadent's advanced TV platform with Stirista's identity-driven marketing solutions. This collaboration empowers brand marketers with a wealth of data insights, enabling precise targeting and enhanced audience engagement across various media channels.

1. Unified Data Insights: The partnership leverages Cadent's Aperture Platform and Stirista's holistic identity-driven marketing solutions to provide brand marketers with access to diverse data insights, including demographic, lifestyle, purchase intent, and B2B audiences.

2. Seamless Integration: Cadent will integrate Stirista's audience data into its data marketplace, enabling seamless targeting across linear, addressable, digital, and CTV platforms. This integration streamlines the buying and selling of TV, video, and digital media, enhancing efficiency and effectiveness for marketers.

3. Cookie-Less Future Readiness: Both Cadent and Stirista are committed to navigating the cookie-less future of advertising. By leveraging their cookie-independent approaches, they ensure marketers can effectively connect with consumers amidst evolving content consumption habits.

4. Actionable Insights and Strategies: Stirista empowers customers to harness their first-party data and create actionable insights and strategies for omnichannel marketing activation. Through this partnership, Cadent and Stirista offer marketers comprehensive solutions to increase brand loyalty and acquire new customers.

5. Customer-Centric Approach: Cadent and Stirista prioritize providing marketers with the right data and insights to enhance audience targeting and measurement solutions. Their customer-centric approach aims to meet the evolving needs of marketers in a dynamic media landscape.

The partnership between Cadent and Stirista represents a significant advancement in converged TV advertising, enabling brand marketers to leverage comprehensive data insights for targeted advertising across multiple channels. By combining Cadent's advanced TV platform with Stirista's identity-driven marketing solutions, marketers can enhance audience engagement, drive brand loyalty, and achieve marketing success in today's digital age.