monday.com Names Pierre Berlin GM for EMEA, Expanding Global Leadership | Martech Edge | Best News on Marketing and Technology
monday.com Names Pierre Berlin GM for EMEA, Expanding Global Leadership

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monday.com Names Pierre Berlin GM for EMEA, Expanding Global Leadership

monday.com Names Pierre Berlin GM for EMEA, Expanding Global Leadership

Business Wire

Published on : Apr 30, 2024

Pierre Berlin will oversee monday.com’s growth in the region

monday.com, the versatile work platform, announces Pierre Berlin as the new General Manager (GM) for Europe, the Middle East, and Africa (EMEA), reinforcing its commitment to regional expansion and market leadership.

  1. Hybrid Regional Structure: Berlin's appointment aligns with monday.com's hybrid regional structure, emphasizing localized empowerment within a global framework. This approach, initiated in October 2023, aims to bolster regional operations while maintaining strong ties to global functions, enhancing the company's strategic agility and market responsiveness.

  2. Berlin’s Background and Responsibilities: With over 25 years of experience, including leadership roles at Figma, Mixpanel, and LinkedIn, Berlin brings extensive expertise in scaling regional teams. In his new role, he will spearhead monday.com's go-to-market (GTM) strategy in EMEA, focusing on market expansion, vertical penetration, partnership cultivation, and enterprise enhancement.

  3. Strategic Focus and Growth Ambitions: monday.com anticipates significant growth opportunities in EMEA, evident from the region's contribution of approximately 32% to the company's total revenue in FY23. Berlin's leadership is pivotal in driving this expansion, supported by recent initiatives like the opening of a new office in Warsaw, Poland, and plans for substantial headcount growth in the London office.

  4. Leadership Endorsement and Vision: Yoni Osherov, monday.com's Chief Revenue Officer (CRO), expresses confidence in Berlin's appointment, citing his proven track record in scaling GTM teams and navigating diverse EMEA markets. Berlin, in turn, acknowledges the immense potential for monday.com in the region and emphasizes collaboration between regional and global teams to execute growth-driven strategies effectively.

Pierre Berlin's appointment as GM for EMEA signifies monday.com's strategic focus on regional expansion and market dominance. With a seasoned leader at the helm and a robust growth strategy in place, monday.com is poised to capitalize on burgeoning opportunities across Europe, the Middle East, and Africa, reaffirming its position as a global leader in work management solutions.