Brightcove, a leading streaming technology company, has integrated Amazon Q Business, a generative AI assistant on Amazon Web Services (AWS), to enhance its customer support capabilities. By leveraging AI technology, Brightcove aims to streamline internal processes and provide quicker, more efficient support to its global customer base in the media and entertainment technology sector.

1. Implementation of Brightcove Expert Bot: Brightcove has launched the "Brightcove Expert Bot," an AI-powered chatbot embedded into internal tools, to assist customer and product support teams. The bot enables employees to find relevant information, solve technical cases, analyze support requests, and recommend solutions more effectively.

2. Empowering Customer Success Team: The utilization of Amazon Q allows Brightcove's customer success team to automate tasks, access information faster, and enhance the quality of support provided to global customers. This initiative reinforces the company's commitment to excellence in customer service.

3. Commitment to Innovation: Brightcove's adoption of Amazon Q reflects its dedication to innovation and efficiency. By collaborating with leading experts in AI and leveraging AWS infrastructure, Brightcove aims to enhance its product portfolio and elevate the overall customer experience.

4. Strategic Collaboration with AWS: AWS has been instrumental in enabling Brightcove to implement Amazon Q seamlessly. The partnership emphasizes mutual commitment to innovation and customer-centric solutions.

Expert Insights:

• Deb Richards, EVP of Global Customer Success at Brightcove, highlights the importance of empowering the customer success team with AI technology to deliver unparalleled support.
• Scott Levine, Chief Product Officer at Brightcove, emphasizes the potential of generative AI to improve internal processes and enhance the Brightcove experience.
• Matt Garman, SVP of Sales, Marketing, and Global Services at AWS, underscores the collaborative efforts between Brightcove and AWS to innovate and improve customer experiences.

Brightcove's integration of Amazon Q Business underscores its dedication to leveraging AI technology to optimize internal operations and elevate customer support standards. By harnessing the power of AWS, Brightcove aims to drive innovation and deliver superior services to its global customer base.

Merkle, a leading customer experience management (CXM) company under dentsu, and Celebrus, a disruptive data platform, have unveiled CXM Signals. This innovative solution empowers businesses to harness first-party data for superior customer experiences, driving efficiencies and fostering long-term loyalty.

1. Comprehensive Data Access: CXM Signals offers real-time, comprehensive data access across devices, domains, and channels, facilitating identity resolutions. By addressing industry pain-points related to incomplete customer profiles, the solution ensures businesses have more forensic customer insights to anticipate and adapt to consumers' needs.

2. Advanced Capabilities: The collaboration between Merkle and Celebrus enables brands to identify new customer segments, create tailored interactions, enhance paid media & CXM conversions, and improve sales conversion rates. Leveraging tagging-free data capture and machine learning, CXM Signals drives relevant targeted messaging and offers in real-time.

3. Efficiency and Revenue Generation: Timely and personalized experiences strengthen customer engagement, driving revenue growth. CXM Signals enables brands to increase efficiencies by reducing spend on underperforming campaigns and maximizing marketing efforts through enhanced targeting.

4. Streamlined Implementation: Thanks to Celebrus' tagging-free data capture methodology, CXM Signals offers a streamlined implementation process measured in days or weeks. Deployments occur in the chosen cloud environment, ensuring full control, security, and data protection.

Expert Insights:

• Anne Stagg, CEO UK&I at Merkle, emphasizes the importance of CXM Signals in addressing industry challenges related to data gaps and the depreciation of third-party cookies. The solution enables organizations to proactively understand their customers' needs and future-proof their businesses.
• Bill Bruno, CEO at Celebrus, underscores the mission to improve brand-consumer relationships through better data. By combining identity verification, compliant consumer profile management, and machine learning, CXM Signals delivers a unique solution to joint customers.

Merkle and Celebrus' launch of CXM Signals marks a significant advancement in leveraging first-party data to enhance customer experiences. This collaboration reflects dentsu's commitment to driving innovation and creating meaningful differences for clients by addressing industry challenges and fostering long-term customer relationships.

Acxiom, the global leader in customer intelligence, has forged a strategic partnership with ActionIQ, a Visionary in Gartner's 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration aims to reshape how brands aggregate, analyze, and activate customer data, facilitating smarter data-driven marketing and personalized customer experiences.

1. Modern Customer Data Management: ActionIQ's cloud-native, composable architecture revolutionizes CDP technology, offering businesses a modular approach to data management. This approach accelerates deployment, democratizes access to sophisticated solutions, and allows for tailored technology components without complex implementations.

2. Enriched Customer Insights: Integrating Acxiom's top-ranked consumer data into ActionIQ's CDP enhances customer profiles with granular demographic, behavioral, and preference data. This integration enables precise audience segmentation and ultra-personalized marketing strategies.

3. Cohesive Identity Resolution: Acxiom Real ID™ technology seamlessly integrates into ActionIQ's platform, providing a holistic view of customers across channels and touchpoints. This integration enhances the platform's ability to manage complex identities at scale, improving marketing precision.

4. Optimized Platform Performance: Acxiom collaborates with joint clients to customize and streamline the ActionIQ platform, ensuring alignment with marketing strategies and driving performance forward.

5. Advanced Predictive Insights: Leveraging Acxiom's AI-driven analytics, ActionIQ's platform is equipped with predictive insights that enhance engagement and scale campaign efficiencies.

6. Data Security and Compliance: Acxiom's Privacy-by-Design framework, combined with ActionIQ's robust security measures and composable architecture, ensures the platform remains secure and compliant amidst tightening global data privacy regulations.

Expert Insights:

• David Skinner, Head of Strategic Alliances at Acxiom, emphasizes the partnership's significance in driving customer data platform innovation, providing clients with scalable solutions to deeply understand and connect with their customers.

• Michael Trapani, Head of Product Marketing at ActionIQ, highlights the synergy between Acxiom's actionable customer intelligence and ActionIQ's adaptable platform. Together, they set a new benchmark for CDP technology, empowering data-driven strategies and fostering lasting customer loyalty.

The collaboration between Acxiom and ActionIQ represents a transformative shift in customer data management and marketing. By combining Acxiom's rich customer intelligence with ActionIQ's innovative CDP platform, businesses can unlock deeper insights, deliver personalized experiences, and drive long-term customer loyalty in the digital age.

GumGum, a global digital advertising platform focusing on contextual-first advertising, announced a significant 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a leader in AI-driven traffic shaping solutions for supply-side platforms (SSPs) and publishers.

1. Efficient Bidstream Optimization: The collaboration between GumGum and AY aims to assist platforms and publishers in achieving more efficient bidstreams, leading to decarbonization and sustainability in digital advertising.

2. Traffic Shaping Technology: AY's Traffic Shaping technology optimizes relationships with demand-side platforms (DSPs) by applying Query Per Second (QPS) thresholds tailored to each partner's specific needs, resulting in a reduction of bid requests.

3. Measurable Impact: Leveraging Cedara's enterprise software, GumGum accurately measures, reduces, and reports on its carbon emissions. Analysis of bid requests pre- and post-throttling in 2023 revealed a 38% reduction, avoiding an average of 7 tons of CO2 emissions daily.

4. Environmental Impact: The reduction in CO2 emissions is equivalent to 17,903 miles driven by an average gas-powered vehicle or 1.4 homes' electricity use for one year, contributing to environmental sustainability efforts.

5. Positive Revenue Impact: AY's Traffic Shaping system dynamically adjusts outgoing requests, leading to significant decreases in bid requests without negative revenue impacts. GumGum observes improved performance and reduced environmental impact.

6. Promoting Sustainability: The partnership between GumGum and AY aims to promote sustainability within the digital advertising ecosystem, striving for a carbon net-zero future by optimizing bidstreams and reducing the digital footprint of online advertising.

Expert Insights:

• Nils Lind, CEO of Assertive Yield, highlights the effectiveness of the Traffic Shaping system in reducing outgoing bid requests while maintaining revenue streams, leading to positive impacts on performance and environmental sustainability.

• Kara Petrocelli, Senior Director of Platform Operations at GumGum, emphasizes the transformative impact of the Traffic Shaping solution in enabling informed decisions, optimizing performance, and reducing environmental impact.

• David Shaw, Co-Founder and CEO at Cedara, underscores the importance of transparent updates and emission reduction capabilities in managing traffic effectively while delivering meaningful results for ad platforms and publishers.

The partnership between GumGum and Assertive Yield signifies a significant step towards reducing bidstream carbon emissions in digital advertising. By leveraging innovative traffic shaping technology, the collaboration aims to promote sustainability and drive towards a carbon net-zero future in the digital advertising ecosystem.

The company continues to create easy-to-use features that take ABM from daunting to doable

RollWorks, a division of NextRoll, has unveiled Command Center, an interactive ABM dashboard designed to streamline ABM execution by unifying buying signals into a single, user-friendly interface. With Command Center, users can seamlessly connect insights to actions, facilitating more effective pipeline management and bottom-line impact.

1. Unified Insights: Command Center provides a comprehensive visualization of account status and progress, empowering users to identify and prioritize high-potential accounts efficiently.

2. Actionable Recommendations: The platform leverages dynamic algorithms to recommend next best actions based on buying signals, fit, and engagement behaviors, enabling marketers to take informed steps directly within the tool.

3. Enhanced Filter Functionality: Users can utilize filter enhancements for tailored insights, including filtering by Fit Models and Intent Data, ensuring relevance and precision in decision-making.

4. Automatic Updates: Command Center automatically updates to reflect changes in account status, ensuring real-time visibility into the number of accounts at each stage of the buyer's journey.

5. Seamless Integration: The platform seamlessly integrates with existing workflows, eliminating the need for manual exports and spreadsheet handoffs, thereby saving time and enhancing alignment between marketing and sales teams.

6. Customer Testimonials: Mike Holihan, Senior Director of Demand Generation at Power Factors, praises Command Center for streamlining workstreams and enhancing ABM efficiency through automatic prioritization of target accounts and seamless campaign integration.

Expert Insights:

• Vibhor Kapoor, Chief Business Officer at NextRoll, emphasizes the critical role of ABM in fostering growth and highlights Command Center's ability to supercharge success without sacrificing efficiency.

With the launch of Command Center, RollWorks is revolutionizing ABM execution by providing marketers with a powerful tool to effectively manage and optimize their ABM strategies. By seamlessly connecting insights to actions and offering actionable recommendations, Command Center empowers marketers to drive pipeline growth and bottom-line impact with confidence.

Optable, a leading Software-as-a-Service (SaaS) data management & collaboration solution within the advertising ecosystem, proudly announces the appointment of Kristy Schafer as Vice President of US Sales. This strategic addition signifies Optable's commitment to fortifying its presence in the market and driving continued growth and innovation.

1. Schafer's Experience:

   • With over 15 years of expertise in sales leadership within the data and analytics domain, Schafer brings a wealth of knowledge to her new role.
   • She has previously excelled in developing and managing sales organizations, with notable achievements in enhancing user engagement, site performance, and ad attribution for media companies and retailers.

2. Optable's Growth Trajectory:

   • Schafer's appointment underscores Optable's dedication to maintaining its upward trajectory in the industry.
   • Her leadership is poised to empower Optable in navigating the complexities of the modern advertising ecosystem, fostering confidence and agility among publishers.

3. Alignment of Purpose:

   • Schafer's decision to join Optable reflects her recognition of the company's alignment of purpose and opportunity.
   • She highlights Optable's deep industry expertise, global resonance, and supportive company culture as pivotal factors driving her decision.

4. Contributions to Optable's Mission:

   • In her new role, Schafer will leverage her skills and experience to advance Optable's mission of advancing identity, data activation, and data clean room strategies.
   • Her focus on supporting both authenticated and unauthenticated audiences aligns with Optable's commitment to comprehensive solutions and reduced reliance on disparate tools.

5. Navigating Industry Changes:

   • Schafer expresses enthusiasm for collaborating with Optable's agile team to address industry shifts, particularly the transition away from third-party cookies.
   • She aims to bolster Optable's support for publishers by innovating audience management and activation solutions, thereby enhancing their capabilities amidst industry transformations.

Kristy Schafer's appointment as VP of US Sales marks a significant milestone for Optable, signaling its dedication to fostering growth, innovation, and publisher empowerment in an ever-evolving advertising landscape. Her expertise, coupled with Optable's commitment to excellence, positions the company for continued success in delivering cutting-edge solutions to its clients.

Roku, the foremost TV streaming platform in the U.S.*, unveils an extensive measurement partnership with iSpot.tv, a leading cross-platform TV measurement company. This groundbreaking collaboration aims to revolutionize measurement capabilities, fostering innovation and maximizing advertiser value within the dynamic streaming TV ecosystem.

1. Enhanced Measurement Capabilities:

   • iSpot.tv becomes Roku's preferred third-party measurement partner, providing advertisers with rapid and dependable metrics, including reach, frequency, verified ad exposures, and outcomes across Roku's platform.
   • Integration of Roku’s Advertising Watermark enhances ad inventory authentication for heightened transparency and trust.

2. Audience Insights Integration:

   • iSpot gains access to Roku's exclusive authenticated audience data, enabling precise audience connection across linear TV and Roku streaming.
   • Strengthening iSpot Data Connect facilitates robust audience measurement infrastructure for industry-wide currency and outcome measurement.

3. Fair and Accurate Measurement:

   • Roku and iSpot collaborate to ensure equitable and precise measurement of streaming TV ads, enhancing performance and measurement for advertisers on Roku's platform.
   • Marketers can accurately measure advanced ad formats on Roku, including Roku City brand integrations and Roku Marquee ads.

4. Industry Impact and Benefits:

   • GroupM U.S. acknowledges the transformative potential of the partnership, enabling advertisers to optimize advertising strategies with confidence.
   • Audience scaling across iSpot measurement products benefits the broader streaming TV marketplace, empowering agencies, brands, and media sellers with streaming-centric measurement capabilities.

5. Game-Changing Collaboration:

   • The partnership between Roku and iSpot signifies a pivotal moment for the advertising ecosystem, offering unparalleled scale and precision for TV streaming advertising.
   • Marketers can make informed decisions with reliable and actionable audience measurement, particularly as budgets shift from traditional TV to streaming platforms.

Roku and iSpot's enhanced measurement partnership marks a significant advancement in streaming TV advertising, bridging the gap between traditional and streaming TV measurement. By providing advertisers with precise metrics and actionable insights, this collaboration empowers marketers to optimize their advertising strategies and capitalize on the evolving landscape of streaming TV. Together, Roku and iSpot are poised to redefine measurement standards and drive innovation in the streaming TV advertising ecosystem.

PhotoShelter, renowned for its cutting-edge digital asset management (DAM) and content distribution software, introduces Lumen, an innovative library user interface (UI) designed exclusively for PhotoShelter for Brands customers. With advanced AI capabilities, enriched metadata features, and seamless integration, Lumen elevates PhotoShelter's acclaimed solution to new heights, offering the most intuitive and modern DAM experience available.

1. Advanced Features of Lumen:

   • Lumen extends PhotoShelter's AI capabilities, incorporating enhanced video metadata management alongside existing robust image metadata functionalities.
   • Introduces a visually captivating mortar view for photos and videos, facilitating effortless browsing and selection, enhancing user experience.
   • Refines AI Visual Search filtering, simplifying asset discovery within the brand's library through visual descriptions, optimizing workflow efficiency.

2. Efficiency and Collaboration Enhancement:

   • Lumen enables seamless operations within the DAM platform, empowering users to work efficiently even during ongoing uploads, fostering uninterrupted productivity.
   • Redesigned sharing and permissions interface streamlines collaboration, simplifying asset sharing and enhancing team coordination.

3. Customer-Centric Innovation:

   • Monika Smyczek, Senior Vice President of Product at PhotoShelter, underscores Lumen's alignment with customer needs, maintaining familiarity from the Classic UI while introducing modern enhancements.
   • Emphasizes Lumen's empowerment of creatives and brands to manage visual assets effectively, enhancing storytelling capabilities and overall productivity.

4. Agility and Future Development:

   • Built on a robust, modern platform, Lumen facilitates rapid deployment of new features and functionalities, ensuring PhotoShelter remains at the forefront of DAM innovation.
   • Promises ongoing collaboration with customers to develop tailored solutions, enabling marketers and creatives to excel in their endeavors.

5. Customer Testimonials:

   • Ben Green, team photographer for the Buffalo Bills, lauds Lumen's intuitive design and powerful features, foreseeing significant workflow improvements.

With the introduction of Lumen, PhotoShelter redefines the landscape of digital asset management, offering unparalleled AI capabilities, enhanced metadata management, and streamlined workflows. Lumen embodies PhotoShelter's commitment to customer-centric innovation, empowering brands and creatives to efficiently manage their visual assets and tell compelling stories. As PhotoShelter continues to evolve and innovate, Lumen sets a new standard for DAM excellence, driving productivity and creativity in the digital age.